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JULY 28, 2015 - CHICAGO
- A master class in mobile with advertising's best
- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
8:00 – 9:00am
Good morning, Chicago! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.
9:05 – 9:30am
Digital has taken the lead in the marketing mix, taking mindshare, dollars and attention from traditional methods. As digital becomes mobile, how do you build great organizations, brands, and campaigns in this new world? Join our keynote speaker for an insightful look at mobile in today’s world.
Sky Holden (Moderator) – SVP, National Brand Sales, Opera Mediaworks
Kevin Diamond – Chief Technical Officer, Nordstromrack.com, HauteLook
Mike Boush – Chief Digital Officer, Discover Financial Services
9:30 – 9:55am
Pandora shares their mobile insights from the viewpoint of one of the world’s most downloaded apps.
Heidi Browning – SVP, Strategic Solutions, Pandora
Jim Kiszka – Senior Manager, Paid Digital Media, North America, Kellogg Company
Tracey Lewis – North America Insights and Analytics, Kellogg Company
10:20 – 10:40am
Mobile can add tremendous amounts of data to the vast quantities of consumer information marketers already possess. What are the best practices to selectively use the data and create great campaigns with exceptional results, while safeguarding user information?
Neil Ford – Vice President Sales, RadiumOne
Mike Solomon – Managing Director, OMD
10:40 – 10:55am
10:55 – 11:20am
Geofencing, proximity marketing, and other location technologies have opened a new world for marketers to find and reach consumers in the final part of the sales funnel. How are the new technologies working in retail and other situations where physical location is a key consideration factor?
Brent Fraser – Chief Revenue Officer, Thinknear
Joao Machado – Director of Mobile – Airwave, OMD
Lisa Bradner – SVP, Managing Director, Starcom
Pranav Prandit – Director, Senior Partner, Neo@Ogilvy
Cindy Stockwell – President, Trilia Media, Hill Holliday
11:20 – 11:45am
Programmatic takes ever larger portions of media budgets in mobile. What do organizations need to do to build the team, create the processes, and install the right systems for successful programmatic campaigns?
Bob Walczak – General Manager, Bidswitch
Bob Tacy – SVP, Director Digital Media, Doner
Rachel Pasqua – Practice Lead, Mobile, MEC
Kimberly Thompson – SVP, Group Client Director, Starcom MediaVest
Location based services, combined with other data sets and insights into consumer behavior, can provide superior campaign results. Our panelist discuss the strategies and tactics that move location campaigns from good to great.
Courtney Tabellione – Regional Vice President, Central, xAd
Miguel Gonzalez – Group Strategy Director, Havas Media
Matthew Mulderink – SVP, Director of Mobile and Social, Starcom MediaVest
Greg Johnson – EVP, Director of Digital, Swirl
Martin Lange – Global Consulting Partner, OgilvyRED
12:10pm – 12:30pm
12:30 – 1:20pm
1:20 – 1:45pm
You have data from your mobile, online, and offline marketing efforts. What are the best ways to analyze, combine and use data from all sources to improve mobile campaigns?
David Almeida – Partner, Sheppard Mullin
Michael Bender – Senior Director, Agency Strategy, Fiksu
Danny Huynh – SVP Group Account Director, Havas Media
Josh Ehart – SVP-Digital Business Director, Energy BBDO
Bryan Simkins – SVP,Technology and Activation Group, Starcom MediaVest
Kevin McGinnis – VP, Pinsight Media+
In mobile’s cookie-less environment attribution has always been difficult. What are the new technologies, strategies, and tactics to make attribution work for advertisers?
Brian Kilmer – VP Sales, Central, NinthDecimal
Paul Rattin – Director, Mobile Marketing, Orbitz
Dan Bruinsma – SVP, Director, Starcom MediaVest
Shelby Saville – EVP, Digital, Spark
Juli Johnson – Group Media Director, BSSP
2:10 – 2:35pm
The mobile revolution gives brands new opportunities to become closer to consumers. This shift has caused many brands to re-think marketing strategies and tactics – but it all depends on data. We learn from a selection of leading national brands how mobile data informs their brand positioning, consumer insights, and long term planning to improve sales and performance.
Angela Culver – Vice President of Marketing, Neustar
Bill Beck – VP Brand Marketing, Whirlpool
Yanyan Ji – Global Brand Director, Qualcomm
Rich Goldsmith – Director, Digital & Social Media, Mike’s Hard Lemonade
2:35 – 2:55pm
Mobile is now a permanent part of the media mix, but many marketers find it the most difficult to track, analyze, and optimize for. In this session David Veneski talks about ways to keep mobile fresh, move the numbers, and keep the C-suite happy.
John Durham – CEO/General Partner, Catalyst S+F
David Veneski – Director, North America Integrated Consumer Marketing & Advertising, Intel
2:55 – 3:10pm
3:10 – 3:35pm
As the standards and technology behind mobile marketing solidify, creativity in the mobile experience is becoming more important. In this panel some of most innovative creative technologists share how to make great creative in mobile.
Sal Candela – VP Mobile Strategic Sales, Undertone
Bohb Blair – SVP, Experience Design, Starcom
Brian Jeremy – SVP, Creative Technology Director, Deutsch LA
Vincent Shine – Experience Director-Mobile, Razorfish
Jason Parker – SVP Strategic Innovations Director, Leo Burnett
3:35 – 4:00pm
Marketers and advertisers have long intuited that new mobile applications, devices, and services are changing the way consumers interact with marketing messages. University of Michigan – Flint Professor of Mobile Marketing Sy Banerjee makes the academic case to confirm those intuitions by showing broad changes in consumer information processing and behaviors, and the implications to marketers, content creators, and advertisers. Take good notes Chicago, because this will be on the exam!
Sy Banerjee – Associate Professor, Mobile & Interactive Marketing, University of Michigan -Flint
4:00 – 4:25pm
Mobile and social media marketing are practically the same things now. What’s the checklist for marketers when you want to master social media and mobile?
Michel Ballard – Chief Digital Officer, Chicago Public Media / WBEZ Chicago
Jim Cridlin – Managing Director, Digital, Mindshare
Paul Jennings – SVP Strategy, ZenithOptimedia Group
Vaino Leskinen – Global Director of Mobile, TBWA\CHIAT\DAY
Kathryn Worthington – Head of Strategy & Planning, R/GA
4:25 – 4:50pm
Our soon to be announced closing keynote speaker will put a great finishing touch to Mobile Media Summit Chicago
1215 W Fulton Street
Chicago, IL 60607