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SEPTEMBER 28th, 2015 - NEW YORK
- A master class in mobile with advertising's best
- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
SEPTEMBER 28th, 2015 - NEW YORK
Winston Binch is partner and Chief Digital Officer at Deutsch LA, and one of the most accomplished digital leaders and marketers of his generation. He oversees nearly 200 digital creative, technology, and production specialists, and develops inventive advertising and marketing campaigns, products, and platforms for brands such as Volkswagen, Target, Taco Bell, Nintendo, Diamond Foods, and Dr Pepper/Snapple.
Recent successes include Volkswagen and Google’s SmileDrive, the first social driving app made to maximize fun on every drive, and PopSecret Labs, an experimental digital campaign consisting of tools and media partnerships that’s helped the brand become the most talked-about popcorn on the internet.
Prior to Deutsch, Winston was a partner at CP+B, where he led digital and was one of the chief architects of the agency’s impressive digital practice. During his time there, the agency was named Agency of the Decade by Ad Age in 2009, and he helped create some of the most innovative and effective digital in advertising history, including Burger King’s Whopper Sacrifice, Domino’s Pizza Tracker, Best Buy’s Twelpforce, and Vail Resorts’ EpicMix. The agency also won Interactive Agency of the Year at Cannes three times in five years, and the digital team grew from just a few people to 400 worldwide.
Before CP+B, Binch worked at R/GA, another industry leader in digital innovation, where he led the development of Nike iD, the first digital product customization service of its kind, and one of the first pieces of branded innovation from an industry that, up until that point, had mainly been tasked with making brand websites and ads. Winston’s creative approach with early digital innovation projects, such as Nike iD, helped redefine the output of a creative agency in the digital economy, moving them from campaigns to more of a product and service-based orientation.
Winston also has a great love of music. He played guitar in a touring rock band, Stereobate, and worked for Sony Music Online early in his career.
Winston is a member of the Google Creative Council, the International Academy of Digital Arts and Sciences, and is a contributing writer for Harvard Business Review. He’s passionate about education and co-founded both Boulder Digital Works at the University of Colorado, a digital continuing education program, and the M-School: Institute of Marketing at LMU, an undergraduate program designed to give students the skills to create innovative and technology-driven modern marketing solutions. In 2011, Winston was named one of iMedia’s top 25 internet marketing leaders and innovators.
Winston’s also working to change the conversation around climate as a board member of Protect Our Winters, a nonprofit organization focused on mobilizing the winter sports community in the fight against climate change. When not working, he enjoys spending time with his wife and two children, making and listening to music, sailing, cycling, skiing, playing hockey, and cheering on the Los Angeles Kings.
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients, including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile is at the forefront of the Digitas offering and value proposition.
Chia has over 15 years experience working with clients to achieve business results and build customer relationships through the digital channels. Clients Chia has served include: AT&T, Visa International, Coors Brewing Company, Delta Air Lines, MINI USA and Unilever. Chia holds a B.A. in History and Science from Harvard University.
In his current role as Chief Investment Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead our global digital community, driving thought leadership and innovation across the UM universe.
As President of Global Partnerships at MAGNA, David leads the Global Partner Council and is responsible for driving our most strategic global relationships across all channels. This cross-agency initiative is designed to maximize the value derived from global client activity and provide benefit both internally and with our partners.
David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Investment Officer in 2013.
Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.
David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).
David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as The Wall Street Journal and The New York Times.
As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.
Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.
During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.
With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.
Lewis Goldman is a career Intraprenuer, helping companies deal with disruptive change by innovating from within. In his current role as head of Product Development for the US Direct Business at MetLife, he’s creating a new channel of distribution for a 140 year old company to combat the declining Agent channel by selling affordable Life Insurance to Middle Market customers. Prior to joining MetLife, as Founder and President of New Media Consulting (NMC), he helped companies use digital customer engagement to build their business and accelerate revenue growth, working with companies ranging from start-ups like Truth In Aging to Amazon and LinkedIn.
His intraprenuerial interests started after graduating from Harvard, when he worked at FCB and Colgate-Palmolive to launch new products geared to the growing Hispanic market and developed a special product size of dishwashing liquid to address the growing opportunity of warehouse outlets like Sam’s Club and CostCo. Following graduation from Columbia Business School, he helped redefine how to position a cable television brand by launching CNBC and MSNBC followed by starting a new division at Sony. Starting with NMC in the mid 90’s, Lewis focused on opportunities created by the disruption of the Internet, creating the current widely adopted step by step shopping process as part of consulting work with IBM. He joined Citigroup in 1998 where he lead efforts to build the Internet channel for the consumer businesses and also initiated cross-selling loans and other products to existing customers by leveraging proprietary data. After a brief stint at a startup that was redefining the Student Loan business until a change in the law destroyed the industry, he launched 1800baskets while CMO at 1800flowers.com and revamped the company’s marketing efforts to take advantage of emerging Mobile and Social Media channels. In addition to working at MetLife, Lewis teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. John’s University and created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards. He is a graduate of Harvard and Columbia Business School, and resides in New Rochelle, NY with his wife and 3 kids.
Tom Goodwin is the founder of Tomorrow Group, a marketing and advertising consultancy for the post- digital age. As a writer covering advertising and technology trends, his work appears regularly in publications including Advertising Age, Adweek, Mediapost, Campaign, The Drum, and Digiday, and he is a featured contributor in Wharton’s Advertising 2020 program.
Positioned at the intersection between digital and traditional creative agencies, Tomorrow helps companies leverage new technologies to create better products, experiences, and advertising.
Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation. Before that, Tom led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S.
A technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining a love of design with an interest in measurable results. He lives in London and New York.
As the senior manager of digital brand communications, Joe is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Edgewell Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in CT with his wife and two daughters.
Vincent Létang joined MAGNA GLOBAL, the strategic media unit of IPG Mediabrands, in July 2011 as their EVP, Director of Global Forecasting. In that position, Vincent oversees all of the organization’s forecasting, strategy, and advisory services.
A leading expert in media trends for more than a decade, Vincent came to MAGNA GLOBAL following six years as a senior analyst and head of advertising research with IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.”
Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher. Additionally, Vincent has been invited to speak on advertising and media trends in more than 15 international conferences.
Vincent holds a master’s degree in economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris.
Michael Lieberman is Chief Operating Officer of tenthavenue, North America, where he oversees product development and strategic integrations among tenthavenue companies and with external partners.
In addition to this position, Michael is also responsible for tenthavenue’s mobile agency, Joule, for North America. Based out of New York, Michael oversees US business operations and he leads a team responsible for delivering mobile strategy, media and creative services for world-famous brands including Dell, Colgate, Intel, Accenture and NBC Universal.
In 2014, Michael was appointed chair of the American Association of Advertising Agencies (4As) Mobile Strategic Task Force and is co-chair of the Location Data Accuracy Group for the Mobile Marketing Association (MMA) and sits on the MMA Location Leadership Council. In these roles, Michael works alongside other industry leaders to advance the mobile ecosystem by providing leadership, advocacy, and best practice guidance.
Michael has worked for a number of industry-leading mobile businesses including Juice Wireless and the HyperFactory. Michael began his career in media in 1997 at Ogilvy & Mather and he has a BBA from the University of Michigan.
Scott joins Digitas by way of Initiative where he served as the Senior Vice President of Digital, leading the New York office where he lead the MillerCoors, Hasbro and USAA digital businesses.
Prior to Scott’s role at Digitas, he worked at OMD and Ogilvy where he worked on clients spanning all major categories including consumer and enterprise technology, Internet, banking, finance, travel, spirits, sports, and consumer packaged goods. Scott focused on both awareness and direct response initiatives with an emphasis on developing integrated creative ideas.
As a Senior Vice President at Digitas, Scott will be responsible for driving the digital strategy for Mars. His experience has ranged from steering both innovative digital strategy in the brand space and driving results for direct response campaigns. Scott remains focused on directing integrated creative ideas, combined with a diligent adherence to analytics and ROI.
Adam Meshekow is the Executive Vice President of Product and National Sales at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer- facing businesses, advertisers and brands along with new product innovation.
Adam has deep experience in developing and implementing mobile messaging, marketing and advertising initiatives. Prior to SITO Mobile, Adam was responsible for mobile marketing and brand management at Toys R Us, the largest toy and juvenile products focused retailer in the world. He was responsible for driving more than $100 million in sales through mobile coupons, rewards and other promotions. Adam launched his career at seQRets, a mobile marketing oriented technology company. He currently sits on the Advisory Board for KIIP and Snip Snap.
John joined Ogilvy in 1989 in South Africa as media director and launched Mindshare in that country. In the final three years he spent in South Africa, he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network.
In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands. In 2004, he relocated to New York to lead the interactive media practice for Mindshare and Ogilvy and was subsequently appointed Global CEO of Mindshare Interaction in 2006, where he established the digital practice for Mindshare worldwide. In 2009, he took on the role of COO of GroupM Interaction for North America, where he leads the digital data strategy, innovation and policy for the group. John is seen as one of the digital innovators in the field and speaks regularly on issues such as programmatic buying, data strategy, privacy and digital trading. As part of his role, John has represented the advertising industry to the U.S. Senate Commerce Committee and is on the internet steering committee for the World Economic Forum. John is also chairman of the 4A’s Media Leadership Council.
In 2013, John was nominated by Adweek as one of the 12 smartest people in media and won a Media All Star award from MediaPost.
As Senior Vice President, Digital Director, Vanessa Newkirk is responsible for leading the digital media strategy and innovation for multiple MediaVest clients, including Post Foods, Aflac and Yahoo!
With over 15 years of digital marketing and media experience, Vanessa started her career as a business consultant in Barcelona, Spain before returning to the states and transitioning to international marketing with toy company Learning Curve International, in Chicago.
A true industry pioneer, Vanessa co-founded three startups earlier in her career, MyEventPlans.com, ProtoMarket.com and DignityDesigns.com, further encouraging the influence and importance of digital. Since then she has used her digital expertise to drive digital strategy and innovation for many Fortune 500 brands, such as Verizon, Comcast, Sears, Toyota, Kraft Foods, Delta Airlines, McDonald’s, NBC Universal, Purina, NYC Tourism, REI, HP and Microsoft.
An avid learner who has always been passionate about communications, Vanessa speaks five languages and holds several degrees, including an MBA from the Loyola University of Chicago, a specialty degree in Italian Language and Literature from Istituto Dante Alighieri in Florence, Italy, a BA in English and Italian and a MA in Communications from the University of Kansas.
David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new-media application, media strategy, planning and metrics, he participated in the creation of first-generation advertising technologies and is an expert on all aspects of metrics in the digital marketplace.
David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
He is consistently called upon by such business and trade publications as an expert resource, and regularly authors thought pieces for industry publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM, Digiday and sfBIG events.
David was recently inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.
Throughout her 14-year career in digital marketing, Amanda Zaky has helped steer Digital Media and Marketing efforts for some of the world’s most influential brands at Nabisco/Kraft, Wyeth Consumer Healthcare, and currently at Mars Chocolate North America. In her current role, Amanda leads the overall Digital Media strategy, including the Digital Media Innovation strategy, for the Mars Chocolate North America portfolio of brands, including M&Ms, Snickers, and Twix.
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