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Forget what you think when you hear “upfront.” Every savvy advertiser knows that mobile is the first screen for consumers. Join mobile advertising and media’s key decision-makers for the sixth-annual Mobile Media Summit Upfront @ Internet Week. Be at the forefront of what every major holding company and media agency has in store for the year ahead.

MOBILE MEDIA SUMMIT UPFRONT @ INTERNET WEEK SPEAKERS

MOBILE MEDIA SUMMIT UPFRONT @ INTERNET WEEK SPONSORS

Gold Sponsor

opera-200x100   thetradedesk-200x100  quantcast-200x100

Swyft-200x100celtra

Silver Sponsor

nineth-decimal-200x100  BidSwith-200x100   RadiumOne-200x100

verve-2000x100-color

Bronze Sponsors

neustar-200x100   Adara-200x100    socialflow-200x100

xAd-200x100   taptica-200x100 fiksu-200x100

OpenX-200x100   UndertoneSITO-200x100

taboola-200x100shepard-mullin-200x100RocketFuel-200x100

adtheorent-200x100

 

Green Room Sponsor

opera-200x100

Lunch & Learn Sponsor

MillwardBrownDigital-200x100

Official Beverage Sponsor

juicemobile-200x100

WiFi Sponsor

kargo-200x100

Premium Exhibitor

ThinkNear

Mobile Mafia Sponsor

amobee-200x100

Exhibitor

factual_200x100

Media Partners

4Asadweek-200x100streetfight-200x100

DirectMarketingNewsmobilemediaxchange-200x100

Association Partners

admonstersAdClub

MOBILE MEDIA SUMMIT UPFRONT @ INTERNET WEEK AGENDA

8:30 – 9:00am
agenda2-180x140

Networking Breakfast

Good morning, New York! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

9:00 – 9:05am
paran-johar-web

Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

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9:05 – 9:30am
entertainment-mobile

Opening Keynote

Kick off the day with our exciting keynote speaker – details to follow!

Sky Holden (Moderator) – SVP, National Brand Sales, Opera Mediaworks
Mark O’Brien– President & CEO, North America, DDB
a-opera2 a-ddb2

9:30 – 9:50am
demographcs

Solving Your Omni-Channel Measurement Challenge

Accurately determining offline attribution ROI from mobile and cross-device campaigns is marketers holy grail. During this fireside chat you will learn how brands are leveraging NinthDecimal and ZenithOptimedia omni-channel in-store measurement solution. As well as the vision behind and market benefits of this new industry standard of measurement they developed. Marketers finally have the ability to to measure ROI across channels, campaigns and media partners (publishers, ad networks, etc). Attending this session will provide you with the knowledge to evaluate your media partners, and their platforms, to ensure you’re receiving the most accurate measurement of your omni-channel campaigns.

David Staas (Moderator) – CEO, NinthDecimal
TBD – ZenithOptimedia

a-ninthdecimal2 a-zenith
9:50 – 10:15am
demographcs

Two Sides of the Same Coin: Mobile App and Web Advertising

Mobile ads delivered in-app or on the mobile web require different insights and campaign strategies and executions. We learn the strengths and weaknesses of both methods and discuss strategies to optimize spend for maximum results.

TBD (Moderator) – The TradeDesk
a-tradedesk

10:15 – 10:40am
mainstreaming

Tracking Users Across Screens

Consumers move seamlessly from smartphones to tablets to desktop during the course of their day. Making sense of where they are, what device they are using, and when they are ready for an advertisement across these screens can mean the difference between campaign success and failure.

TBD (Moderator) – Quantcast
a-quantcast

10:40 – 10:55am
break

Networking Break

10:55 – 11:20am
playboy

Emojis: The New Brand Conversation Currency

Imagine a world where every brand has its own emoji and consumers are sharing these emojis with friends to show their “brand love.” Emojis have become the new conversation currency and global brands are already reaping the rewards. With 50 billion mobile messages sent out each day, we discuss a huge opportunity to join the world’s largest conversation.

Evan Wray – Co-Founder and CEO, Swyft

Swyft-200x100
11:20am – 11:40am
purchase

View from the Top: WPP

Top media experts from across the WPP network share the emerging trends they are following in location and the rest of mobile in 2015.

Chad Hickey (Moderator) – Head of North America Sales, xAd
Jeff Malmad – Managing Director, Head of Mobile, Mindshare
David Gaines – Managing Partner, Chief Planning Officer, North America, Maxus
Shenan Reed – President, Digital, North America, MEC
a-xad2 a-mindshare2 a-maxusa-mec 

11:40 – 12:05pm
agenda41-180x140

Reinventing Mobile Video Ads for Millennials

Mobile video ads today are still based on a traditional 50 year old TV paradigm, which hasn’t changed since and hasn’t adopted to the ways content is consumed today. Digital content has evolved significantly in recent years, but video ads haven’t. They look outdated, boring, unexciting. They don’t connect with the audience, they don’t even attract their attention. They need to change.

Miha Mikek(Moderator) – CEO, Celtra
Matevz Klanjsek – Chief Product Officer & Co-Founder, Celtra
a-celtra

12:05 – 12:25pm
ad-campains

Finding your Programmatic Happy Place

Is more always better in programmatic? We discuss the key decision points in building an integration layer between SSPs and DSPs to optimize reach and maximize efficiency.

Bob Walczak (Moderator) – General Manager, Bidswitch
Carl Fremont – Chief Digital Officer, MEC

a-bidswitcha-mec
12:25 – 12:45pm
programmatic

Wearables and Location Based Advertising

Consumers will gladly connect their wearables to location based services to create powerful new marketing opportunities – or they may be slightly creeped out and avoid it altogether. In this fireside chat we discuss what the industry needs to do to make the former a reality as we move out of the early adopter phase in 2015.

James Smith (Moderator) – Chief Revenue Officer, Verve
Sean Muzzy – CEO, Neo@Oglivy
a-verve2a-neo@ogilvy

12:45 – 1:30pm
programmatic

Lunch and Learn: The Now & the Next of Multiscreen Advertising

Millward Brown Digital presents “The Now & the Next of Multiscreen Advertising,” a study that examines the different ways in which generations consume media across various screens. Included in the report are details on simultaneous usage with brand versus distractions, how generations consume video (TV) differently, and the types of video content generations respond to and the qualities they engage with.

Joline McGoldrick – Research Director, Millward Brown Digital
a-millwardbrowndigital

1:30 – 1:50pm
view from the top

View From the Top: Dentsu

Media and mobile pros from one of the top international ad holding companies tell us what’s piquing their interest in programmatic and other mobile topics in the upcoming year.

Michael Bender (Moderator) – Senior Director, Agency Strategy, Fiksu
Jason Newport – SVP, Head of Mobile Strategy, Carat
Melissa Greenberg – General Manager, Fetch
Tim Dunn – Director of Strategy, isobar
a-fiksu carat a-fetcha-isobar2

1:50 – 2:10pm
needs

Can CRM Data and Programmatic Scale?

Advertisers often have piles of their own carefully collected first party CRM data, yet transferring that data into a programmatic environment is difficult, and even more difficult to scale. We discuss tactics and strategies to consider in 2015 to use and scale the data.

TBD (Moderator) – RadiumOne
Jeffery Hinz – Managing Partner, US Digital Director, Mediacom

a-radium a-mediacom
2:10 – 2:35pm
usability

Social Marketing, Media, and the Programmatic Wave

Mobile is social, and social is mobile. A large part of mobile screen time is spent in social apps – so what are the best formats, tactics, and systems to use to find and engage the consumer there? How does programmatic fit in?

TBD (Moderator) – Sheppard Mullin
Jim Anderson – CEO, Social Flow
TBD – OpenX
Melissa Grady – VP, E-Business, MetLife
Scott Marsden – SVP Media, Digitas

a-sheppard-mullin2a-socialflowa-openxmetlifea-digitaslbi2
2:35 – 2:55pm
content

View from the Top: IPG

These companies are some of the biggest media buyers in the world, and they will tell us what’s in the forecast for mobile marketing.

Anthony Iacovone (Moderator) – Founder and CEO, AdTheorent
Natalie Monbiot – SVP, Managing Partner, Digital, UM
Angela Steele – CEO, Ansible
TBD – Initiative

a-adtheorentuma-ansible2a-initiative
2:55 – 3:20pm

Using Content and Data to Build Mobile Programs and Convert Users

Content and data help marketers create great mobile experiences and ensure ad campaign conversions. Our panelists discuss insights, strategies, and tactics to use content, data, or both for top-rate mobile marketing and advertising campaigns.

Michael Burgi (Moderator) – Director, Digital Sponsorships, AdAge
Zev Gollender – VP of Media Sales, Taboola
Mano Pillai – Head of Mobile & Cross Device Identity, Neustar
Katie Devine – VP Marketing, J&J
Eric Weisberg – Global ECD, JWT
Chris Golier – VP Mobile Marketing and Strategy, NHL

a-adweek2 a-taboola a-neustara-johnsonandjohnsonjwta-nhl
3:20 – 3:35pm

Networking Break

3:35 – 4:00pm
travel in mobile

Audience Intelligence and Travel in Mobile

The travel industry and mobile marketing are a perfect match. Consumers away from home are the perfect target for user focused marketing, targeting their booking, dining, and other needs while on the go. Our travel experts tell us how to get there from here.

Ryan Knutson (Moderator) – Technology Reporter, Wall Street Journal
Sigal Bareket – GM and Co-Founder, Taptica
Elizabeth Harz – President of Media, ADARA
Steve Carlson – VP, Media Director, Spark
Asli Hamamci – Managing Director, Senior Partner, Mindshare
a-wallstreetjournala-taptica a-adara a-spark2a-mindshare2

4:00 – 4:20pm

View From the Top: Omnicom

Making sense of mobile has never been easier thanks to the stars from Omnicom, who tell us what what to shoot for in mobile this year.

Adam Mesekow (Moderator) – EVP Product & National Sales, SITO Mobile
Craig Atkinson – Chief Operating and Digital Officer, PHD
Kevin Hartbarger – Midwest Regional Director, Digital, OMD
a-sito a-phd a-omd2

4:20 – 4:45pm

View From the Top: Havas

It’s a mobile media world, and Havas is on top of it. What are the emerging trends they are following, and where will it all shake out?

Sal Candela (Moderator) – VP, Mobile Strategic Sales, Undertone
Michael Kaushansky – EVP, Chief Analytics Officer, Havas
Warren Zenna – EVP, Managing Director, Mobext
Tom Goodwin – SVP, Strategy & Innovation, Havas Media

a-undertone2 a-havas-media2 mobext
4:45 – 5:05pm

View From the Top: Publicis

Serious marketers know mobile will only grow- but where? Let’s find out from the Publicis crew where mobile is growing.

Peter Hamilton (Moderator) – CEO, Tune
Kimberly Thompson – SVP, Group Client Director, Starcom MediaVest
Cezanne Huq – SVP, Digital/Magazine Activation, ZenithOptimedia
Tam Alesi – SVP, Media Capability Lead, NY, Digitas
Dan Bruinsma – SVP, Director, Starcom MediaVest
a-starcom2a-zenitha-digitaslbi2

VENUE: IAC BUILDING

Join us as we host our Mobile Media Summit during the NY Upfronts at the stunning IAC building. Located in the Chelsea neighborhood of New York City, attendees will find themselves in one of the most stunning architectural buildings. Designed by fabled architect Frank Gehry, the IAC Building provides a perfect setting for our flagship event.

555 West 18th Street
Manhattan, New York City

MAP

MOBILE MEDIA SUMMIT UPFRONT @ INTERNET WEEK REGISTRATION

Join us during the New York Upfronts & meet the top people in mobile.