RSVP CLOSES IN...
SEPTEMBER 28th, 2015 - NEW YORK
- A master class in mobile with advertising's best
- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
SEPTEMBER 28th, 2015 - NEW YORK
Stacey is an experienced Media Communications Director with +10 years of experience across multiple categories (CPG, QSR, Retail and Insurance, etc.) and target groups (General and Multicultural). She has been with the GroupM family since 2008 and has displayed a full commitment to the company, a strong understanding of strategic planning, an in-depth knowledge of the Multicultural market and leadership qualities within the larger GroupM Multicultural team.
She is currently managing Unilever, a brand where she has established an integrated planning framework to deliver resourceful cohesive work and total market solutions. During her time with GroupM she has also supported new business development and led integrated communication planning on Macy’s and Novartis (General Market).
Prior to joining GroupM, she worked for MV42 and Tapestry NY where she managed the strategic planning on Kraft Foods, in addition to assisting with the development of the Digital offer in the New York office to support clients, such as Continental and ESPN Deportes. At the onset of her career she worked for Omnicom on McDonald’s, TJMaxx/Marshall’s and State Farm with responsibilities spanning media negotiations (General Market and Hispanic), activation development and communication planning.
Asli is a SVP, Global Account Director at PHD working on the Global SAP business. As a digital native with 12.5+ years of experience in media, she focuses on delivering smart media plans and getting her clients ready for what is next.
Prior to joining PHD, Asli was a Managing Director of Digital Strategy at Mindshare overseeing digital efforts on several global clients including IHG (Intercontinental Hotels Group), Royal Caribbean, Bacardi, SAP and Sprint. As a senior member of Mindshare’s global digital leadership team, Asli also led the Fast Forward Acceleration initiative through which she helped Mindshare clients overcome key business challenges with technological solutions. Asli started her advertising career at Euro RSCG working on high-profile global brands including Intel and MCI.
Asli holds an M.B.A. degree in Marketing Management from Pace University and Bachelor of Science degree in Architecture. She was born in Istanbul, Turkey and lived in New York for 14+ years.
Greg Johns currently oversees the digital strategy of Hyundai and Kia at Initiative Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.
Tim Dunn is a digital and communications strategist specializing in leading clients through the many different options available to achieve business objectives. He has developed significant digital strategies across categories including finance, luxury, automotive and FMCG, focusing on scalable frameworks for marketing and services that can be realistically achieved, resonate with consumer trends and insights, and pull together under an agreed set of business objectives. He has served over 15 years in the field, with client side experience at Telefonica, leading the marketing discipline at start-up MIG which sold for $55m in 2011, then leading strategy development at Isobar in the UK, where he set the roadmap for clients including Kellogg’s, Diageo, Chevrolet, Toyota and Danone. He moved to the USA in 2013 and has since delivered global digital strategy for La Prairie as well as developing thought leadership in the Healthcare and mobile spaces.
Erin Kienast is SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clientsí brands.
Kienast joined the agency in 2005 to help build its technology expertise, working on accounts such as Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multimillion dollar global account, helping to pitch and win both the search and global digital business in under four years. Kienast has also launched a handful of Starcom’s first mobile campaigns and served as a driving force in socializing the importance of mobility throughout the agency.
Vaino’s career in mobile spans 16 years, four continents and numerous industry firsts. He created his first mobile campaign in 1998, first mobile marketing platform in 2000, first mobile app in 2002 and a fully functioning mobile banking system in 2005. Last year, Vaino’s teams took home a ton of advertising awards for Adidas Windowshopping and McDonald’s Angry Birds campaigns. He has recently moved to L.A. from his native Helsinki, Finland to head TBWA’s global mobile efforts.
Nicole’s career has paced one step ahead of the evolution of mobile. After starting in advertising in 2000, she moved in to digital in 2005 with Mindshare. Just 3 months after the iPhone launched (and before there was an App Store), she leapt at the chance to build the industry’s first mobile media team with The Hyperfactory. Working with brands such as Intel, Toyota, Kraft and L’Oreal, her team was responsible for many of the earliest integrated, multi-platform programs.
In 2010 she joined Medialets, a groundbreaking mobile rich media company, further leaning into the future of emerging technology and gaining exposure into what goes on “under the hood”. At SoundHound, she led advertising innovation with a team that is pioneering the new world of sound recognition, search and discovery. Today, as the Mobile Practice Lead at Moxie, her responsibility is to ensure all brands harness the full potential of media and experiences that empower the connected world.
As with mobile itself, Nicole’s experience has been diverse and exciting. Through her ad agency, mobile tech and publisher experiences, her core drive has been consistent: Finding and creating more meaningful links between media, messaging and technology.
Eric is the Chief Marketing Officer of RadiumOne, leading brand development, marketing activities and partnerships with agencies, brands and organizations.
Eric has been leader at agencies and start-ups, all focused on new media and brand management. Prior to joining RadiumOne, Eric was the Global President and Chief Strategy Officer of IPG’s Initiative Media.
Previously, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007. He was also formerly Managing Director of Digital, at MediaVest Worldwide.
Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as head of interactive marketing at Ogilvy.
Mark covers mobile devices, wireless carriers and Twitter for Advertising Age. He has previously reported on technology and business from Bangalore, India. His work has appeared in The New York Times, Reuters, the Wall St. Journal, the BBC, TIME, and the NewYorker.com, among others.
Jason Bigler is responsible for leading Google’s global buy-side platforms business. He brings over 15 years of experience in developing and commercializing products within the digital advertising industry. Prior to joining Google, Jason was SVP of Product for Collective where he oversaw the development and strategy of their AMP technology platform and media business. Jason also spent 6 years at DoubleClick as VP of Product where he led the global strategy of their buy-side platform, DoubleClick for Advertisers.
As SVP of Media, Tam Alesi Bousquet leads DigitasLBi’s NY Media Capability ensuring continued growth and innovation across clients. She is also the media and relationship lead for L’Oreal USA, working across the company’s 28 brands.
Tam brings nearly 20 years of domestic and global experience across strategic planning, cross-channel initiatives, creative media development, and communications planning to her role. Prior to joining DigitasLBi, she served as the managing director at Piston in San Diego. In her five years at Piston, Tam was instrumental in elevating the agency’s media practice to a national level and in delivering double-digit year-over-year increases in ROI for many clients. Clients at Piston during her tenure included Ray-Ban, L’Oréal, Giorgio Armani, and LANCÔME, among others.
Prior to Piston, Tam served as the global digital director at OMD in Los Angeles, where she led the Apple and iTunes accounts. In this role, she built Apple and iTunes’ digital marketing capabilities from the ground-up and led strategic programs integrated with offline efforts, managing teams across the U.S., EMEA, and APAC. She also led the worldwide launch of the Apple iPhone and launched the first-ever “Mac vs. PC” campaigns. In addition, Tam developed, negotiated, and stewarded iTunes’ sponsorship on American Idol and initiated first-ever creative media opportunities with sites such as The Wall Street Journal online, The New York Times online, and CNET.
Tam has also held positions at agencies including Zenith Optimedia, Martin Agency, DDB, and McCann Erickson, driving cross-channel media programs for Hewlett Packard and UPS, and working with other renowned brands such as Xerox, Microsoft, Universal Pictures, and Nestlé USA.
Diane is an award-winning journalist at Bloomberg Businessweek. She has interviewed many of the world’s leading business and political figures, both for her back-page column and on stage at global events. As senior editor/content chief, Diane has overseen corporate coverage and initiated partnerships, events, and cross-platform ventures to reach new audiences.
Her book Fraternity was named an Amazon Best Book of 2012 and shortlisted for the NAACP Image Award. She previously worked at The Wall Street Journal in Hong Kong, Maclean’s in Toronto, and the UN Environment Programme in Nairobi.
At Bloomberg, she’s been a leader in shaping the next wave of great journalism by adapting it to new platforms and mentoring new players. She’s also created media literacy seminars for middle schoolers, edit boards to diversify the range of voices in stories, and served on the executive board of the Overseas Press Club.
Her book Fraternity was named a hot pick by Vanity Fair, an Amazon Best Book of 2012, and a nominee for the NAACP Image Award. She previously worked at the Wall Street Journal in Hong Kong, Maclean’s in Canada, and the UN Environment Programme in Nairobi. She grew up in Scotland and Canada, getting her first taste of American life during summer trips to Kennebunkport. Now a U.S. citizen, she lives in Brooklyn with her husband and three children.
John Busby is Senior Vice President of the Marchex Institute, the analytics and data science team at Marchex that publishes findings on mobile advertising, consumer and market trends. Marchex is a mobile advertising technology company with products and services for businesses that rely on consumer phone calls to drive sales. A digital advertising veteran, John was previously Vice President of Product Engineering at Marchex and holds a BA from Northwestern University.
Sal is responsible for shaping Undertone’s mobile strategy and driving mobile ad sales amongst agencies and brands. In this role, Sal is charged with educating clients about the benefits of mobile advertising, as well as ensuring that Undertone’s mobile strategy aligns with marketplace demand and trends. He has more than seven years of digital media experience and joined Undertone from PHD, where he led the agency’s mobile practice. During his time at PHD, the agency was recognized as mobile agency of the year for three consecutive years. Sal is frequently tapped by leading publications for his views on the mobile marketplace and has been featured in The Huffington Post, MarketWatch, AdAge, and AdExchanger. In 2012, he was individually recognized as an innovator when named as one of the AdWeek 50. Follow Sal on Twitter @salcandela.
Craig Cardon is the Co-Chair of the Privacy & Data Security Group and a partner in the award winning Entertainment, Technology & Advertising Group at the international law firm Sheppard Mullin. Craig is resident in the firm’s San Francisco and Century City offices and serves as the firm’s International Liaison for its Beijing and Shanghai offices.
Craig has been named by the Daily Journal as one of the Top 20 Under 40 lawyers in California (when he chronologically qualified in the not too distant past). He was more recently named by Daily Journal as one of its Ten Emerging Law Firm Leaders.
Craig represents a long list of well-known brands, retailers, ad agencies, and ad networks in all privacy, security and advertising matters. His work ranges from branded entertainment production, regulatory clearance, M&A due diligence, ad clearance, and data transfers to privacy and false advertising class actions, FTC investigations and NAD (National Advertising Division) disputes.
Craig is a firm believer that the human mind may hold two diametrically opposed thoughts at once. Therefore, without hypocrisy, he simultaneously believes that “content is king” and that “data is the new creative.”
As VP of Global Programmatic Revenue & Market Development, Adam Chandler brings more than 15 years of digital media and advertising experience to Millennial Media. Previously, Adam served as SVP of Sales at Jumptap, which was acquired by Millennial Media in November 2013. Adam joined Jumptap from the seed-stage VC firm Lerer Ventures, where he served as Executive in Residence. Previously, Adam spent eight years at Yahoo! in a number of executive sales management positions. He was responsible for spearheading the company’s U.S. Hispanic advertising division, managing Yahoo’s U.S. revenue and advertising display partnerships, and last serving as Executive Director of Sales, overseeing Yahoo!’s off-network advertising partners, including eBay, AT&T, Walmart, and NBC/Telemundo. Adam has also held executive leadership roles as Chief Revenue Officer at Martini Media, and President & Chief Revenue Officer of the men’s lifestyle company Thrillist.
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients, including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile is at the forefront of the Digitas offering and value proposition.
Chia has over 15 years experience working with clients to achieve business results and build customer relationships through the digital channels. Clients Chia has served include: AT&T, Visa International, Coors Brewing Company, Delta Air Lines, MINI USA and Unilever. Chia holds a B.A. in History and Science from Harvard University.
Charged with elevating the agency as the leading full-service mobile marketing agency by showcasing and supporting the accomplishments of the agency’s strategic services and solutions. This requires setting and operating with a clear vision for the total experience – seeing the big picture, determining the right course of action, delegating to the right people and allocating the right resources.
• Influence vision, direction and goals for the strategy team, align the team behind them and create the motivation and passion to deliver on them
• Build, manage and grow relationships with executive level clients by communicating how the agency can solve their strategic and operational business problems.
• Demonstrate thought leadership in solving strategic and operational business problems by developing, implementing and driving strategies for new client business and organic growth
• Contribute to executive level decisions in the overall intellectual and strategic development of the agency.
Mark Connon is an established industry leader with a unique bled of expertise in mobile and programmatic advertising, digital media, publishing and strategic partnership development. Mark is responsible for Nexage’s overall revenue growth and strategy, overseeing the demand-side of Nexage’s business. He has also been instrumental in the development and execution of 3rd party data strategies, culminating in the launch and growth of Nexage Connect. Mark is a frequent speaker at industry leadership events on matters related to RTB in mobile, data and targeting strategies, as well as important privacy considerations in mobile advertising.
Mark has previously held CEO, COO and executive level corporate and business development roles with successful venture backed start-ups and public companies including OwnerIQ, Digit Wireless, Zip2 Corp., MyWay and CMGI.
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the media and marketing landscape. Cooper started at the Adweek magazine group as a reporter at Mediaweek in 1998 and rose to executive editor before shifting over to the same role at the new Adweek in October 2012. Before Mediaweek he was the programming editor at Cablevision Magazine and a staff writer at Broadcasting & Cable. He graduate from Kenyon College and received a Master’s degree in journalism from Boston University. Based in Manhattan, Cooper lives in Westchester Country New York with his wife and two daughters.
Chris Copeland is Chief Executive Officer of GroupM Next, the forward-looking, media innovation unit of GroupM. Chris is responsible for curating and communicating insight-focused media solutions across established and emerging platforms. Leveraging his multi-year experience with emerging media companies, Chris is tasked with stewarding GroupM Next in partnership with agency leadership from GroupM’s four media marketing and marketing service agencies (Maxus, MEC, MediaCom and Mindshare).
Guiding the Predictive Insights, Technology, Education, Research and Communications teams at GroupM Next, Chris is responsible for overseeing the amplification of insights into opportunities that directly benefit the business of GroupM agencies and their clients. GroupM is the world’s largest media investment management group and the media holding arm of WPP.
Chris was selected to lead GroupM Next after nine years of leading the search marketing practice within GroupM. Among his accomplishments are the development and integration of the global search marketing offering for GroupM agencies, GroupM Search, which manages $1.3 billion in search billings globally and has grown to more than 1,000 search marketing strategists serving 40 countries.
Chris is an active member on advisory boards at the 4A’s, Google, Yahoo!, MSN and I-COM. He is a frequent speaker in global forums discussing the digital marketplace, and contributes editorial commentary regularly to Advertising Age, ClickZ, MediaPost and MediaBizBloggers.com. In fall 2013, Chris was honored as an inductee into the ClickZ Digital Hall of Fame.
Tom leads Razorfish’s Mobile Practice out of NY and is responsible for growing the mobile business locally. He also spearheads initiatives on the national level by leading a cross discipline team that aligns media, technology and creative capabilities.
A former management consultant, Tom combines a deep understanding of client industry and business models to expose opportunities that leverage the unique capabilities of mobile media, data and technologies.
He knows the advertising and digital marketing industry well. Over the past 15+ years Tom has held roles within traditional agencies and client organizations in the US and UK prior to joining Razorfish in 2011. He holds an MBA in Finance from the London Business School.
Tom is based in New York, and can be found @tecramer.
Peter Dille is Chief Marketing Officer of Tapjoy and joined the company in 2011. Having previously served as SVP of Marketing at Sony and SVP of Worldwide Marketing for THQ, Peter brings extensive consumer marketing and technology expertise with a particular focus on interactive entertainment.
At Sony, Peter was responsible for marketing the company’s highly successful PlayStation platform and growing the brand to a multi-billion dollar business. Peter is passionate about all things media and technology and often speaks at major industry events and conferences. He is married with three teenaged kids — ensuring that he gets plenty of IT support.
Tom is daily leader in digital strategic development and application to drive strategy development, including collaboration with research. He is a 14-year veteran of media planning for some of the nation’s top brands (Palm, Target, Academy Awards, Blue Cross Blue Shield, Sealy, St. Jude). Truly media-neutral, he has watched digital take its place alongside broadcast, print, out-of-home and other channels, and now helps lead the Haworth’s Digital unit which seeks out the latest innovations in mobile, social, and convergence-based media.
Brent Fraser is the Chief Revenue Officer at location technology company, Thinknear by Telenav (TNAV). Most recently, Brent served as VP of Global Sales at Clear Channel and Head of Sales, Americas, for Nokia Location & Commerce.
Brent started his career in mobile in 2003, as the founding VP of Sales at IPSH!, one the first mobile marketing firms in the US (acquired by Omnicom), and was an executive at Maven Networks (acquired by Yahoo!) and Metacafe (acquired by Collective Digital Studios). Brent is based out of Thinkear’s Silicon Valley office and lives in the SF Bay Area with his wife, three little kids, and 100lb dog.
Charlie is the head of Media Storm’s digital practices and works across all accounts, including FOX, MTV, Phillips 66 and Starz.
Prior to joining Media Storm, Mr. Fiordalis spent more than 15 years leading teams in digital media, marketing and creative across a wide range of categories including entertainment, hospitality, CPG, automotive and financial services. Most recently, Charlie spent more than three years at marketing agency Organic’s New York office as executive director of client services where he led key accounts including Pepsi, P&G, Hasbro and Hilton Hotels & Resorts. Prior to Organic, Charlie held positions at NBC Universal, Digitas, Y&R and Havas. Charlie earned his undergraduate degree from Dartmouth College and holds an MBA from the Johnson School at Cornell University.
Lewis Goldman is a career Intraprenuer, helping companies deal with disruptive change by innovating from within. In his current role as head of Product Development for the US Direct Business at MetLife, he’s creating a new channel of distribution for a 140 year old company to combat the declining Agent channel by selling affordable Life Insurance to Middle Market customers. Prior to joining MetLife, as Founder and President of New Media Consulting (NMC), he helped companies use digital customer engagement to build their business and accelerate revenue growth, working with companies ranging from start-ups like Truth In Aging to Amazon and LinkedIn.
His intraprenuerial interests started after graduating from Harvard, when he worked at FCB and Colgate-Palmolive to launch new products geared to the growing Hispanic market and developed a special product size of dishwashing liquid to address the growing opportunity of warehouse outlets like Sam’s Club and CostCo. Following graduation from Columbia Business School, he helped redefine how to position a cable television brand by launching CNBC and MSNBC followed by starting a new division at Sony. Starting with NMC in the mid 90’s, Lewis focused on opportunities created by the disruption of the Internet, creating the current widely adopted step by step shopping process as part of consulting work with IBM. He joined Citigroup in 1998 where he lead efforts to build the Internet channel for the consumer businesses and also initiated cross-selling loans and other products to existing customers by leveraging proprietary data. After a brief stint at a startup that was redefining the Student Loan business until a change in the law destroyed the industry, he launched 1800baskets while CMO at 1800flowers.com and revamped the company’s marketing efforts to take advantage of emerging Mobile and Social Media channels. In addition to working at MetLife, Lewis teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. John’s University and created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards. He is a graduate of Harvard and Columbia Business School, and resides in New Rochelle, NY with his wife and 3 kids.
Tom Goodwin is the founder of Tomorrow Group, a marketing and advertising consultancy for the post- digital age. As a writer covering advertising and technology trends, his work appears regularly in publications including Advertising Age, Adweek, Mediapost, Campaign, The Drum, and Digiday, and he is a featured contributor in Wharton’s Advertising 2020 program.
Positioned at the intersection between digital and traditional creative agencies, Tomorrow helps companies leverage new technologies to create better products, experiences, and advertising.
Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation. Before that, Tom led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S.
A technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining a love of design with an interest in measurable results. He lives in London and New York.
Lisa Granatstein is the editor of Adweek, the leading source of news and insight for marketers, media and agencies. Prior to joining Adweek in September 2011 as its managing editor, Lisa was the editorial director of Mochila, a content distribution and marketing platform. Previously, Lisa spent nearly a decade covering the magazine industry for
Mediaweek before rising to managing editor. Earlier, she was a reporter for Time magazine and an associate editor of its technology spinoff Time Digital. Lisa began her journalism career in television news at the Canadian Broadcasting Corporation in Toronto. She has appeared on numerous entertainment and news outlets, including Good Morning America, Today show and Entertainment Tonight, as well as on CNN, CNBC and Fox News Channel.
Larry is currently an active stakeholder in Shoutz Inc., a mobile social media start-up venture that has aggregated the lotteries under the Lottery Hub video platform. Lottery Hub will provide 120 million consumers a convenient, engaging, and rewarding experience for Powerball, Mega Millions and individual state lotteries where millions of people will engage in watching the live streaming results for daily and weekly drawings, and participating in select second chance drawings. For the first time advertisers have an opportunity to reach a very engaged National Audience.
During the past 15 years Larry has focused his attention and expertise on affinity marketing. He has utilized technology to build contextual databases allowing brands to develop a stronger relationship with their consumers and business partnerships. Larry began utilizing these partnerships with Check.com, a branded e-mail company that managed over 10+ million e-mail accounts for brands like the PGA, MLB, Budweiser, and Motor Trend.
Larry was a SVP in Stoneacre Inc., a sports and entertainment Affinity Company. Stoneacre Inc. identifies fans, builds databases, and monetizes fan interactions through memberships/fan clubs and targeted advertising. Larry was influential in creating organized operations under the NASCAR fan club, and was directly responsible for securing long-term agreements with the NFL Alumni, Tennis Channel, and The American Outdoorsman. Larry has worked closely with many Official Sponsors including Nationwide Insurance, Met Life, Chevrolet, Bank of America, allowing them to convert fans in the affinity database to customers for their individual sponsor.
Larry Griffiths’ career started over 30 years ago as a creative innovator in technology and marketing. A pioneer in the software distribution industry, Larry’s expertise began within the emerging Software Distribution Services (Ingram Micro) and Azerty. Ingram Micro Inc. [now a Fortune 100 company] is the world’s largest technology distributor and is a leading technology sales, marketing and logistics company for the IT industry worldwide. They serve more than 190,000 resellers in 145 countries. Azerty leads in class standards for Computer Hardware, supply and accessory wholesaling. With customized, creative marketing programs they have paved the way for the wholesale industry with over $1 billion in sales.
Currently residing in Charlotte, NC with his wife of 35 years, Larry spends a great deal of time with his 3 grown children (Megan 31, Gretchen 28, Garrett 24) in both their careers and active lifestyles.
Jon heads up mobile for MediaCom’s International division, where he oversees the development of mobile strategy and activation for global clients. This remit also covers leading mobile for MediaCom’s content marketing arm MediaCom Beyond Advertising who deliver mobile marketing, creative and production solutions .Data, content and technology sit at the heart of all MediaCom mobile strategies underpinned by robust reporting and analytics delivering clients clear accountability and ROI for mobile investment. Mobile is very much part of the broader strategic thinking, ensuring that the relationship between channels and content are understood, connected and optimised. MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns. MediaCom clients include the likes of Dell, P&G, Shell, Sony Mobile, Universal , Visit Britain and the Volkswagen Group. Jon has never known a world without mobile, with over 10 years’ experience working for both international media agencies covering WPP, Aegis and independent agencies. He regular speaks at industry events covering all things digital, sits on the IAB mobile council and has a set on the board of one of Europe’s leading mobile technology companies. Jon was named in Media Week’s 30 Under 30 recognising his leadership and innovation in the digital and mobile space. He lives in the leafy suburbs of London with his wife and young daughter, to whom he has already surrendered the majority of his mobile and tablet devices
Paran Johar is the CEO and founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.
Before joining Jumptap, Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office, with responsibility for operations in Los Angeles and for all digital marketing in North America, including online media, search marketing, and mobile marketing.
Prior to MRM, Johar was general manager of Tribal DDB, Los Angeles, where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards, such as Adweekís Interactive Agency of the Year in 2005.
A seasoned and accomplished marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.
In addition, Johar produced and conceived iMedia’s first Mobile Boot Camp, attracting over 200 major brands and agencies, and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Omís Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.
Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 15 years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association – an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast – This Week In Location-Based Marketing every Monday.
An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, writes a weekly column for www.streetfightmag.com and can be found on Twitter @AsifRKhan
Alex Kantrowitz covers the technology of marketing and advertising for Ad Age. His work has previously appeared in Forbes, Fortune, BuzzFeed and the Ithaca Journal. Follow him on Twitter at: @Kantrowitz.
Vik Kathuria was named Global Chief Media Officer at Razorfish in April 2014. In his role, Vik is responsible for leading the agency’s 300 media employees worldwide, driving Razorfish’s exclusively digital media strategy—from its executive level partner relationships to its proprietary data solution infrastructure—and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy. A 20-year industry veteran, he previously held a global role at MediaCom, where he built the company’s entire digital investment team in the U.S., influencing GroupM agencies all over the world.
Vik – who was named an Agency Innovator by Internationalist Magazine and one of Cynopsis’ Most Intriguing People – focuses on further strengthening and aligning Razorfish’s global media practice and commanding significant new business efforts.
Prior to Razorfish in 2014, Vik was global head of digital investments for MediaCom and part of the Corporate Strategy team within Group M. He has held the roles of senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup (in New York) and PepsiCo (in Singapore). Vik also served as senior partner at Prime Access/RMG Connect and as a managing director at Zefer Technologies/Modem Media.
Vik is one of the most sought-after agency speakers in the business; he has appeared at countless conferences and panels and is regularly quoted in publications including Forbes, Wall Street Journal, New York Post, Advertising Age and more. He was named an Agency innovator by Internationalist Magazine and one of Cynopsis’ Most Intriguing People. Vik earned his bachelor’s degrees from Delhi University and the London School of Economics, while studying at both Harvard Business School and Clark University for his MBA.
Michael oversees Havas Media’s analytics and insights group for North America, including further developing its media effectiveness product and driving value for clients across the agency. In this role, he oversees the overall approach to measurement, including building out the analytics vision and learning agenda. Michael also works closely with Havas Media’s planning and research teams to ensure seamless, integrated processes and insights across our client’s businesses.
Most recent accomplishments include the development of a 360 media mix model for global automaker, implementation of a digital attribution model/optimization process for a national hotel chain, deployment of a data-driven marketing approach for a global CPG and the implementation of an innovative reporting and data visualization system for our largest financial services client. Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, media effectiveness, statistical modeling and digital marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research.
Previously, Kaushansky led marketing analytics at Ogilvy. His insights experience also spans several leading advertising agencies and Fortune 500 brands, including Publicis, GE Money, Target, Consesco, Glaxo-Smith Kline, Fingerhut and Union Pacific Railroad.
As the general manager for Appsnack, Scott Kellstedt is responsible for the growth and business operations of Exponential’s mobile engagement division. Prior to this role, Scott led the company’s international expansion efforts, including launching in Latin America. Before that, Scott ran Exponential’s global ad operations and account management functions.
Scott has over twelve years of experience in online media and operations. He holds a BS from Brown University.
As Senior Vice President Social.Content for DigitasLBi, Eric leads the development of digital brand social and content strategy and execution for DigitasLBi clients. The social.content teams create holistic, innovative, real-time, cross-screen, multi-platform (jargon jargon jargon and jargon) storytelling concepts. Clients include Harley-Davidson, Lenovo, Buick and GMC.
Prior to Digitas, Eric spent 25 years as a producer of episodic television, TV commercials, feature and documentary films, and music videos. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for ABC, Lifetime, CBS, ABC Family and MTV, etc. As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin on projects across the globe.
Eric has an undergraduate degree from Boston University, and graduate degrees from Boston University and Harvard University.
As Chief Revenue Office, digital media veteran Evan Krauss oversees all sales and marketing initiatives at The Mobile Majority, and brings a history of success to his role.
Evan has been in the digital space since the beginning – starting with agency.com in 1995. He has since worked to build new products and businesses for a variety of companies, including AOL, Yahoo!, and Jumptap (acquired by Millennial Media). Prior to joining The Mobile Majority, Evan was Executive Vice President of Global Advertising Sales at Shazam, where he led the creation of Shazam’s thriving “second screen” advertising business.
Evan’s expertise encompasses product strategy development and execution, go-to market plans, marketing, and revenue creation, and leadership strategy within world-class organizations. He has proven himself to be an innovative leader by repeatedly advancing and developing successful businesses in important emerging market sectors over his 20-year career.
Evan is also a father of three and husband of 15 years, with a penchant for cycling and early adoption.
Ash Kumar is Co-Founder and CEO of TapSense. Prior to TapSense he held multiple leadership positions at Oracle, including product strategy and business development. Ash is a Master of Science graduate of the Massachusetts Institute of Technology and earned a Bachelor of Technology, Electrical Engineering degree from the Indian Institute of Technology, Kanpur. He won the MIT Entrepreneurship Competition and the Academic Excellence Award at IIT Kanpur, and was recognized as a Samsung Fellow and AOL Fellow.
As General Manager of Fetch North America, Guillaume Lelait is responsible for leading operations and growth in the United States.
Guillaume started his mobile career back in 2005 where he launched one of the first m-commerce site for international retailer Fnac.com. He progressed quickly in the mobile advertising industry, later managing creative efforts for PhoneValley (Publicis Groupe) in the UK, where he partnered with Digitas and Razorfish and provided strategy to brand innovators including McDonald’s, Nissan, Pfizer, Purina and Shell.
Guillaume Lelait moved to San Francisco in 2013 to assume his current role of General Manager at Fetch North America. He is responsible for leading operations and growth in the US, and his efforts have played an integral role in the acquisition and management of new clients for the San Francisco office. Under his direction, the Fetch SF office has seen exponential growth. Prior to his relocation to the States, Lelait served as Group Account Director at Fetch’s London office for several award-winning clients including eBay, Bloom.fm, William Hill, Debenhams and Sony Music.
Lelait holds a Master’s degree in Marketing from Reims Management School in France.
Michael Lieberman is Chief Operating Officer of tenthavenue, North America, where he oversees product development and strategic integrations among tenthavenue companies and with external partners.
In addition to this position, Michael is also responsible for tenthavenue’s mobile agency, Joule, for North America. Based out of New York, Michael oversees US business operations and he leads a team responsible for delivering mobile strategy, media and creative services for world-famous brands including Dell, Colgate, Intel, Accenture and NBC Universal.
In 2014, Michael was appointed chair of the American Association of Advertising Agencies (4As) Mobile Strategic Task Force and is co-chair of the Location Data Accuracy Group for the Mobile Marketing Association (MMA) and sits on the MMA Location Leadership Council. In these roles, Michael works alongside other industry leaders to advance the mobile ecosystem by providing leadership, advocacy, and best practice guidance.
Michael has worked for a number of industry-leading mobile businesses including Juice Wireless and the HyperFactory. Michael began his career in media in 1997 at Ogilvy & Mather and he has a BBA from the University of Michigan.
Hannah leads the sales team for the East Coast and Midwest territories, working with brands such as Chase, American Express, Capital One, Walmart, Coca Cola, Nestle, The Home Depot, P&G, Mars, Pfizer, JetBlue and Land Rover.
Under her leadership, clients have experienced the ROI of mobile through highly efficient, targeted campaigns, and enjoyed access to key innovation, like the first-ever voice-activated ad unit in the US.
Hannah came to Opera Mediaworks US via Mobile Theory, where she grew a team from scratch to 25 people and increased revenue 10X, allowing the mobile ad network to be purchased for $50M just a year and a half after its founding. She now plays a key role in making Opera Mediaworks one of the very few profitable mobile ad companies.
Jeff has been working in the digital marketing space since 1996. Throughout his career, Jeff has showcased his passion for digital. He joined startup 24/7 Media in 1996, where he developed sponsorship programs for clients such as Comedy Central, AT&T and Yahoo. His passion for marketing, media and creativity led him to Beyond Interaction in 1998, where he was a member of the Procter & Gamble online media team. During his time on the team, he helped negotiate the first P&G online upfront. As digital and traditional began to fuse together, Jeff joined MediaCom and worked extensively with the digital and traditional teams to help build integrated programs based on consumer insights. This mindset and innovative spirit drove the development of a cross-channel digital program that was shortlisted at Cannes for the best campaign targeting men 18 to 34 in 2005.
As someone who can spot new consumer behaviors, Jeff realized that everywhere he was going, he was looking at his mobile device, and it became evident that everyone around him was doing the same. Knowing that the ability to engage a consumer via mobile would only help amplify existing marketing programs, Jeff joined Joule (a WPP subsidiary), where he focused on mobile marketing programs for Dell and Unilever. Jeff recently joined Mindshare, where he is now the North American Mobile lead, driving strategy and innovation across the client base.
Xavier is an ad agency executive with 20 years US Hispanic and Latin America experience. He built the first digital media network in Latin America and opened offices in all major markets in the region – Sao Paulo, Mexico, Buenos Aires, Santiago, Lima and Bogota.
He helped manage the merger and acquisition of digital media agencies in Argentina and Brazil for global communications groups to have “local” footprints in major markets brining brands like Neo@Ogilvy and Digitas into Latin America.
Xavier was in charge of managing the media for the US Hispanic market for clients like: Ford, American Airlines, Smuckers, SC Johnson, Olive Garden, Winn-Dixie, Sprint, MasterCard, Johnson & Johnson, TD Bank, NFL and Remy Martin among others while holding executive positions in the largest US Hispanic ad agencies.
Xavier has managed media teams in-country (Brazil, Argentina, Mexico, Peru) and has managed pan regional media teams from both Miami (US to region) as well as from Sao Paulo (Region to region). He was executive for cross platform holistic media in the US Hispanic market while based in Los Angeles, Miami and New York City during his career. He is fluent in Spanish and Portuguese as he lived in Sao Paulo for over 8 years.
Currently he is based in NYC at the IPG North America Headquarters managing Multicultural initiatives for the group of agencies under MediaBrannds – UM/Initiative and BPN.
Xavier enjoys live music, photography and travel.
Currently CEO and co-founder of PlaceIQ, at the intersection of advertising, location and big data, Duncan has a passion for and background in early-stage companies. Prior to PlaceIQ, he founded and led a venture-backed consumer Internet business with the goal of enabling and empowering users of location-aware devices, which built upon time spent working on RFID and universal positioning startups. Before that, Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.
Outside of the startup environment, Duncan has also made an impact for one of the world’s largest organizations, ExxonMobil, working for the company in the U.K. and Asia.
Adam Meshekow is the Executive Vice President of Product and National Sales at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer- facing businesses, advertisers and brands along with new product innovation.
Adam has deep experience in developing and implementing mobile messaging, marketing and advertising initiatives. Prior to SITO Mobile, Adam was responsible for mobile marketing and brand management at Toys R Us, the largest toy and juvenile products focused retailer in the world. He was responsible for driving more than $100 million in sales through mobile coupons, rewards and other promotions. Adam launched his career at seQRets, a mobile marketing oriented technology company. He currently sits on the Advisory Board for KIIP and Snip Snap.
Prior to co-founding Beeby Clark+Meyler, Stuart Meyler was Vice President of Strategic Marketing Services for Modem Media, where he spent almost nine years helping the world’s leading brands achieve digital-marketing success. Stuart’s clients at Modem Media included Delta Air Lines, Marriott, HP, IBM, Kraft and Eastern Mountain Sports. While at Modem Media, Stuart founded the Database Marketing and Search Engine Marketing practice areas and was responsible for significant client growth. For the past 8 years at BCM, Stuart has helped lead award-winning efforts for clients such as Marriott, Playtex, GE and Broadway.com.
Stuart brings a unique perspective to marketing strategy, formed by over 14 years of combined direct and interactive marketing experience. Stuart is a regular speaker at conferences such as SMX, ad:tech, OMMA and others. When not busy helping his clients succeed with digital media, Stuart can be found on the rugby pitch coaching a local U13 boys rugby team or at home in Ridgefield, CT with his wife and two children.
As Director of Connected Platforms, Jesse works PHD strategy and investment teams driving thought leadership and strategic direction within the mobility landscape. His work includes development of more effective and consistent strategies to help PHD clients find a better way of meeting and exceeding objectives within mobility.
With 8+ years of digital and mobility experience, Jesse has led a diverse client roster, including Microsoft, P&G and Ford, in establishing digital analytics standards and driving them into emerging mediums.
Prior to joining PHD, Jesse was at MediaVest and led mobile strategy & investment for Microsoft. He also ran the MediaVest Mobility Center of Excellence: A cross-client thought leadership team dedicated to pushing education and practical application of the mobility space.
Jesse is originally from Grand Rapids, MI and graduated from the University of Michigan. He currently lives in New York.
Eric Moujaes is Phunware’s Vice President- Design.
Since its founding in 2009, Eric has been responsible for design across all Phunware products and services teams. He and his design team are behind the leading mobile experiences for brands such as the NFL, E! Online, NASCAR, the Olympics and Glasses.com.
Honored with numerous design awards featured at the top of their categories, Eric now brings his expertise to designing engaging, location-aware user experiences for entertainment, sports and retail clients and is helping to redefine healthcare patient experiences for brands such as the University of Miami Health System and Kaiser Permanente.
Prior to Phunware, Eric led business development at GameSalad, a platform that enables anyone to create and publish games for iOS, Android, and HTML5 without programming.
Eric holds a Bachelor of Arts in Philosophy from the University of Texas.
As SVP, Director of Mobile and Social, Product & Partnerships, Matt Mulderink is charged with driving SMG’s organizational capability around mobile, a space inextricably linked to consumer social behavior on mobile devices. He brings significant experience to SMG following a career spent at established and start-up companies in the digital, media & tech spaces including JumpTap, Dotomi, DataPop, Yahoo! and FTD.
An innovative and creative marketer, Sean Muzzy oversees Neo@Ogilvy in North America. He is a member of Ogilvy & Mather’s global digital council and WPP’s Digital Advisory Board. As part of the senior digital leadership team at O&M, he collaborates with creative and marketing teams to develop strategies that activate brands and deliver business results.
Muzzy’s work at O&M, as well as his time at TD Waterhouse and Cross Country Computer, has been focused on acquiring leads, growing sales and helping companies understand how to collect, analyze and apply customer information. He has extensive experience with traditional media, digital and direct marketing. While his first love will always be direct mail, his current passion is identifying strategies that connect consumers with hyper-relevant content.
During his career, Muzzy has worked with such brands as American Express, TD Ameritrade, MetLife, Caesars Entertainment, Motorola, Sprint, Jaguar, IBM, Sears, Six Flags and Ticketmaster.
He has a B.A. from University at Albany, and an MBA from Long Island University.
As Senior Vice President, Digital Director, Vanessa Newkirk is responsible for leading the digital media strategy and innovation for multiple MediaVest clients, including Post Foods, Aflac and Yahoo!
With over 15 years of digital marketing and media experience, Vanessa started her career as a business consultant in Barcelona, Spain before returning to the states and transitioning to international marketing with toy company Learning Curve International, in Chicago.
A true industry pioneer, Vanessa co-founded three startups earlier in her career, MyEventPlans.com, ProtoMarket.com and DignityDesigns.com, further encouraging the influence and importance of digital. Since then she has used her digital expertise to drive digital strategy and innovation for many Fortune 500 brands, such as Verizon, Comcast, Sears, Toyota, Kraft Foods, Delta Airlines, McDonald’s, NBC Universal, Purina, NYC Tourism, REI, HP and Microsoft.
An avid learner who has always been passionate about communications, Vanessa speaks five languages and holds several degrees, including an MBA from the Loyola University of Chicago, a specialty degree in Italian Language and Literature from Istituto Dante Alighieri in Florence, Italy, a BA in English and Italian and a MA in Communications from the University of Kansas.
Mike Owen is Executive Vice President, North American Sales, for Opera Mediaworks where he oversees the company’s North America sales teams and helps top brand marketers and agencies ideate and execute the highest quality mobile advertising campaigns in the world.
Prior to assuming his current post last year, Mike was Chief Revenue Officer at AdColony, which was acquired by Opera Mediaworks in August 2014. Mike helped drive the company to growth of 100% in terms of manpower and consistent revenue increases that saw AdColony earn a place in the Inc. 500 Fastest Growing Private Companies in America.
Mike has more than 14 years of experience increasing revenue for digital divisions of established brands, pure-plays and start-ups. He joined AdColony after playing a leadership role in developing the strategy and managing the sales efforts for iAd, Apple’s mobile advertising business unit. Before Apple, Mike served as VP Advertising at Quattro Wireless (acquired in 2009 by Apple Inc.) where he was integral in overseeing the sales integration process. Additionally, he has built sales teams and served in various sales roles at MensHealth.com, Napster.com, Time Inc., and MTV Networks. Mike holds a BS in Communication with a concentration in advertising from Appalachian State University.
Rachel Pasqua is a digital strategist, writer, and speaker with expertise in mobile, social, and experiential marketing. She leads the mobile practice for North America at global media agency MEC (founding partner of WPP’s GroupM), where she helps brands evolve to meet the demands of a multiscreen, real-time world. Rachel comes to MEC from Token Digital (www.tokenco.com), a NYC-based design consultancy focused on wearable technology and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile group at iCrossing, a global agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN’s Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is co-author of the books Mobile Marketing: An Hour a Day, published in 2012 by Wiley & Sons and the upcoming The Responsive Brand, publishing in late 2014 and writes about digital innovation for numerous online publications as well as on her personal website (www.rachelpasqua.com), the Mobile An Hour a Day site (www.mobileanhouraday.com) and MEC’s What We Think
Christine Peterson has been in the interactive field since 2000, and joined the MRY US team in December of 2011. She leads the blended media offerings across Paid media, SEM/SEO, Social and Digital PR, and has helped craft the structure of the new strategic distribution approach in the US marketplace. Her teams bring cross platform digital to life for brands such as Seamless, CBS Films, Speedo, Dyson, Carlson Hotels, and many more.
She joined MRY from Publicis Modem New York, where she lead the digital media team on the General Mills account and snagged a Webby Award in 2011 for the work on GMi’s Vitality Boomer campaign. Previous to that role, she spent five years at Carat, where she oversaw the NY/CHI/ATL interactive media teams, developing strategy for clients such as Alberto Culver, Pfizer, P&G, and Wyndham, among others.
She has been focused on driving initiatives expanding beyond the traditional interactive space, and working with clients in Digital Video, Mobile Advertising, ITV, and social marketing technologies, and was presented with a IAB Social marketing campaign of the year award for the Vo5 campaign in 2008. Previously, Christine worked as part of the media planning team at OMD Digital, and was a member of the GE team that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.
Christine is an active member of the 212, and President of the Board in 2009. She is a member of iMedia, the IAB and various industry councils, and has focused efforts in development of standards and metrics for Streaming video. She is a graduate of Syracuse University, where she received two degrees and sang the national anthem for the Syracuse Orange games!
Robert W. Pittman is Chairman and Chief Executive Officer of iHeartMedia, Inc., a leading global media, digital and entertainment company which includes iHeartMedia, which has 245 million monthly U.S. broadcast radio listeners and the largest reach of any radio or television outlet in America; 97 million monthly digital uniques for iHeartMedia Digital; and 196 million monthly consumers of its Total Traffic and Weather Network, and Clear Channel Outdoor, with over 750,000 displays in over 40 countries across five continents, including 48 of the largest markets in the United States. He is also a founding member of Pilot Group, LLC, a New York private investment firm.
Pittman is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner.
Among many honors, Pittman received AdWeek’s first ‘Media Visionary’ award in 2013 and has been inducted into the Broadcasting and Cable Hall of Fame. He received the International Radio and Television Society’s Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life’s “Five Original Thinkers of the ’80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers,” and named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture.” Mr. Pittman began his career as a radio announcer in his native Mississippi and went on to successfully program a number of radio stations, including WNBC in New York, in his early 20’s.
Thomas J. Peyton is the Assistant Vice President of Marketing for American Honda Motor Co., Inc. His responsibilities include overseeing the corporate and national marketing for the Honda and Acura Brands.
He started with Honda in 2001 as the Senior Manager of Marketing Operations, which directed incentives, sales promotion, sales training and regional marketing programs for the Acura and Honda Brands. He also served as Senior Manager of Honda Advertising. In that capacity he directed the Honda Brand advertising and marketing, which includes the creative strategy, media, digital and event marketing before his current role.
Prior to American Honda, Tom spent 14 years with DaimlerChrysler and the Chrysler Group where he held several senior sales and marketing positions, including Chrysler Marketing Plans Manager, Jeep Advertising Manager, Corporate Incentives Manager and Senior Manager – eCommerce.
He started his career with American Motors in a variety of Zone Sales Management positions, including California Marketing Manager and National Merchandising Manager.
Tom has an M.B.A. and B.S. in Marketing from the University of Southern California. He also completed an Executive Education curriculum at Stanford University.
Will Phung is the Vice President of Media for M&C Saatchi Mobile, a leading full-service mobile advertising agency. In this capacity, he oversees all US based client accounts and manages the Media and Design teams. Will is responsible for media-partner relationships and for ensuring that campaigns meet the clients’ KPIs. In addition to on-boarding multiple new clients, Will has successfully grown existing business.
Prior to M&C Saatchi Mobile, Will managed client services for Velti, a global mobile marketing and technology company that owned MobClix, one of the largest app-inventory exchanges at the time. There, he managed a team of client-service managers that drove campaign success and developed packages designed to fit within client strategies.
Will has profound expertise within the programmatic space that stems from years spent with Cadreon, the MediaBrands trading desk. He also developed multiple integrated campaigns that couple digital and traditional media, such as print and television.
Martin Price is Vice President, Mobile Products, where he builds upon the core OpenX infrastructure to enable innovation across mobile platforms. He spearheads efforts to build products with advanced features and monetization capabilities optimized for mobile app developers, multiscreen publishers and advertisers.
Martin has extensive experience developing mobile products and cloud-based platforms, most recently as co-founder of mobile products company Productsy. Prior to Productsy, Martin worked at venture-backed Geodelic Systems, where he was responsible for the design and product management of a unique mobile commerce platform. Martin has also held strategy roles with Vodafone and Nokia and designed the mobile advertising product and platform at CityGrid, a subsidiary of IAC. During his eight years at Yahoo!, Martin led consumer and ad tech product teams on user interface and toolbar innovation initiatives that received multiple patents. Martin earned his B.A. from Anglia Ruskin University and his MBA from the SDA Bocconi School of Management.
Isabel Rafferty is the Vice President of USA sales for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies.
She is responsible for shaping Adsmovil’s mobile sales strategy and driving revenue growth through her sales team across the nation. Isabel has been a part of Adsmovil since its inception and has successfully built the company from pre-revenue to its current standing as a leading mobile ad network in the Hispanic marketplace.
Before joining Adsmovil, Isabel was Digital Director at Impremedia, managing the West Coast sales team and initiated the company’s foray into the mobile advertising space. Previously she managed all operations, marketing, and sales for Telemundo33.com and UnivisionSanDiego.com taking her sites to the top of all Entravision properties in sales revenue and website traffic.
Isabel continues to be recognized by her clients and counterparts as an expert in the US Hispanic market and the effectiveness of Mobile Advertising amongst latinos. She works with the top agencies and Fortune 500 companies to successfully strategize their media spend.
As Senior Vice President, Digital Strategy at Zenith, Jeff Ratner works with planning and activation teams on many of the agency’s key accounts including JP Morgan Chase, Reckitt Benckiser, Farmers Insurance, General Mills, and Kohl’s. Jeff developed and now leads the Agency’s internal practice responsible for the deployment of advanced digital data and analytic platforms. In addition, Jeff is a principal within Liquid, a team responsible for trend spotting, business development, and advanced communications ideation.
Jeff’s account experience literally ranges from A to X – Advil to Xerox, with a career spanning both the client and agency side. Starting out at Young and Rubicam as a spot television buyer, Jeff quickly moved through the media ranks and in 1994 co-founded one of the first full-service Interactive Media and Creative production divisions within a large agency.
He left agency life in 2000 to engage more directly in entertainment and emerging technology to work at Sony. First within Sony Music, developing marketing strategies for the Music company’s Technology Ventures and Acquisitions group and then for Sony Corporation of America developing cross company CRM solutions through a co-branded credit card, a loyalty marketing platform, and other integrated marketing initiatives.
Jeff returned to his agency roots in late 2005 to lead the digital planning and buying team at GroupM’s Mindshare and Maxus agencies where he engaged directly on accounts such as Bristol Myers-Squibb, Sprint, BP, Merrill Lynch, HSBC, Summit Entertainment, LG, and Unilever. Jeff is a graduate of Syracuse University and currently resides in Livingston, N.J. with his wife Kim, and daughters Bella, 4 and Tahlia, 2.
Rem Reynolds has sixteen years of experience bringing innovative technology and marketing solutions to top brands.
Rem is the General Manager of AKQA’s New York office, heading its growth and management while leading its efforts to produce new and thoughtful solutions for clients. During his time with AKQA, Rem also served as a Client Partner, leading and growing the Verizon Wireless account across three US offices.
Prior to joining AKQA, Rem worked at Digitas, heading businesses for a number of leading brands, including American Express, Samsung, Cadillac, Travelers Insurance, and P&G. He started his career working at successful technology start-ups in Silicon Valley and New York. He graduated from Stanford University with a BA in Comparative Literature. He currently lives in Brooklyn with his wife and son.
As President of Digital it is Shenan’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.
A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her acumen spans the entire spectrum of digital marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting.
Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected business known for its work with luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as The New York Times, and A&E Television Networks. In 2011, she sold the agency to CreateThe Group, remaining on as Chief Media Officer.
In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its client most valued business partner.
Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.
A battle-tested media leader, Kristin has been behind the digital work of 20+ brands coming out of the Chicago market. Her philosophy is consumer centric at the core, with a passion for future-proofing her client’s businesses and cultivating strong agency teams.
Kristin currently oversees the consumer products for a top financial institution. In addition to her client work, she is also a contributor to the national programmatic and mobile practices at DigitasLBi, where she brings breadth and depth of expertise to set the course for two of the industry’s most rapidly changing environments.
DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.
Spencer Scott drives global revenue planning and generation for Fiksu and FreeMyApps. Spencer’s fire is fueled by his 15+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex.
Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI. Spencer currently serves on the board of OneScreen, MashLogic, and Optimal, Inc. He holds a BS in Business Administration from Boston University.
Dipanshu “D” Sharma founded xAd in 2009 to lead the industry in targeted mobile advertising. Today xAd is one of the largest location-based mobile advertising platforms in the U.S. and the first mobile location-based ad platform to expand globally. xAd has been awarded with the MMA SmartiesTM “Global Enabling Technology Company of the Year” (2013). Prior to xAd, D spent time developing technology at Nokia that involved early access to the internet via mobile devices and short range radio. In early 2000, D founded V-Enable which was an early pre-cursor to SIRI voice search technology.
D is responsible for co-founding several companies including RockeTalk — India’s fifth-largest mobile-traffic site — and Kadonk — the top Microsoft Project Viewer. D’s credentials also include TeleFusion’s “Technology Leader of the Year” (2003), a nomination for Ernst & Young’s “Entrepreneur of the Year” (2005) and SiliconIndia’s “Top 10 CEO’s for Mobile (of Indian Origin)” (2013). D currently sits on the board of directors for xAd, Kadonk, WikiSeer and the Mobile Marketing Association as a global board member.
Adam Shlachter is Head of Media Activation at DigitasLBi, North America. In this newly-created national role, Shlachter is responsible for developing and overseeing the agency’s approach to key media partnerships and investments, such as DigitasLBi’s pre-NewFront 2014 partnership deal with Google. Adam also leads media for the American Express Global Advertising & Brand Management team, and serves as the New York Media Capability Lead.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Advertising Age, The Wall Street Journal, and Digiday, and he is a frequent speaker at conferences and industry events.
Shlachter joined DigitasLBi from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key U.S. clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
Adam received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
Josh Sitzer is Director of Marketing and Sales for Sprint’s mobile media subsidiary, Pinsight Media+. He has responsibility for meeting top line revenue objectives and telling the Pinsight brand story. Previously he led marketing for OneLouder Apps–a mobile apps and advertising company that was acquired by Sprint in 2013. There he established TweetCaster as the #1 mobile Twitter app, with over 25 million downloads. Josh received a BA from Wesleyan University and an MBA from Cornell University’s Johnson Graduate School of Management. Follow him @joshagogo.
Marla Skiko is EVP/Director of Digital Innovation for SMG’s Multicultural Division. A pioneer in the digital space, Skiko drives the division’s multicultural digital agenda incorporating paid, owned and earned strategies across devices, screens and social media platforms.
Skiko and her teams focus on culturally relevant, digitally-centric content experiences that engage multicultural consumers who are fast emerging as digital super-users. A recent example is the launch of Glo Latina, the Latina companion to MSN’s digital beauty magazine, Glo, across Latin America and the United States for Procter & Gamble. Skiko has also worked alongside key industry players to spur innovation in the multicultural digital space. Another example is Secreteando, a made for social novela, which was created as an SMG client exclusive in partnership with Telemundo while invoking consumer engagement across a multitude of social and mobile platforms.
Skiko also leverages relationships with top digital and social partners – including Facebook, Yahoo, AOL, Google and Twitter – to help evolve their multicultural offerings and further develop platforms and practices such as Spanish-language search, dual-language digital content development, mobile marketing and multicultural audience targeting. She has crafted a strong foothold on multicultural marketing with iconic brands such as Kraft, Kellogg’s, Wal-Mart, Allstate and Samsung, all aiming to boost their connection with multicultural audiences.
Skiko is an industry authority on the subject of multicultural communities in the digital space. She frequently consults with key research partners such as Nielsen and comScore on their multicultural capabilities. In addition to studying trends in emerging media, Skiko has spearheaded proprietary research studies to hone in on the digital behaviors and preferences of the multicultural consumer.
In 2005, the Interactive Advertising Bureau (IAB) honored her with the 2005 “Los Pioneros” Award, an honor that recognized the top ten influential marketers who have blazed the trail for Hispanic online advertising and successfully incorporated interactive components into their advertising/marketing plans. In 2006, Skiko was named a Marketing y Medios “All-Star” for interactive marketing and in 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her future-focused innovations in the multicultural digital space. Skiko and her team were awarded gold at the IAB MIXX awards in 2011 for their interactive work on Allstate. Most recently, Skiko and team won 3 Social TV Awards at the 2013 Latin America and U.S. Hispanic Social TV Summit for their work on Mondelez and Procter and Gamble.
Prior to her current role, Marla forged a solid background at Starcom USA and Tapestry, handling investment and strategy across both the general and Hispanic markets. During her tenure with the agency, she serviced clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.
Marla earned a bachelor of science from the University of Illinois in Champaign-Urbana.
David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new-media application, media strategy, planning and metrics, he participated in the creation of first-generation advertising technologies and is an expert on all aspects of metrics in the digital marketplace.
David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
He is consistently called upon by such business and trade publications as an expert resource, and regularly authors thought pieces for industry publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM, Digiday and sfBIG events.
David was recently inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.
AS CRO, James leads sales and marketing for Verve, the leading technology, data and advertising platform for location-powered advertising.
Previous to Verve James was CRO at Flixster, Inc. – – the leading mobile movies app and Rotten Tomatoes website – – and continued that role with Warner Bros Entertainment after their acquisition of Flixster.
James was for three years the CRO of The Huffington Post where he led the sales and business development teams for that transformational media brand.
B.S.U. (Before start-ups) James held various executive level sales and business development roles at AOL and AOL’s Advertising.com brand. James started his digital career at Sony, where he was SVP, GM of Sony’s digital advertising
James is a failed rock drummer; cooks only breakfast and knows no foreign languages. He is a graduate of Columbia University and lives in New York City.
As general manager of The Weather Company’s WeatherFX division, Vikram Somaya leads the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. He is based in New York and reports to Curt Hecht, chief global revenue officer of The Weather Company.
Launched in late 2012, the WeatherFX division builds on Weather’s value proposition and differentiator by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. For every weather condition, The Weather Company has the data to deliver a contextually relevant message to any audience at the right time and place. This is possible due to Weather’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics.
Vikram joined The Weather Company from Thomson Reuters, where he served as vice president of global operations and audience. There, he managed the global team across 17 markets in the U.S., EMEA and APAC, and assessed and managed the rollout of audience data across consumer media and other company divisions. He was also responsible for creating a successful private exchange across the programmatic ecosystem.
Previously, Vikram helped build out data-driven marketing company Bluekai as managing director of business development and channel sales. He served as executive vice president of sales and marketing at Milabra, consulting an early-stage company in machine-learning-derived technologies. He also served as vice president of strategic alliances at Phorm, an online behavioral targeting technology company, and as vice president of strategy management at Operative Media, an advertising business management company.
Vikram worked on the customer side at several analytics companies including Omniture, Revenue Science and Primary Knowledge. He began his career at creative agency Cliff Freeman and Partners.
He is a frequent presenter at conferences and industry events, representing the audience ecosystem around the use of data. Vikram received a bachelor’s degree in the history of art from Yale University.
David Staas brings to NinthDecimal more than fourteen years of marketing and product experience in both the mobile and advertising industries. David has been a part of several successful mobile start-ups and is extremely passionate about how location can transform mobile media and advertising.
As President of NinthDecimal, David is responsible for the company’s go-to-market strategy and business execution, leading marketing, product management and engineering. David served as interim CEO of NinthDecimal for six months prior to his promotion to President, achieving record quarterly revenue growth, launching the Location Graph™ platform, and creating a performance-based mobile business. Prior to the interim CEO role, he served as Senior Vice President of Marketing and Product Management, leading the company’s business expansion into mobile.
Before joining NinthDecimal, David was Vice President of Marketing at Ad Infuse, a leading pioneer in mobile advertising which was acquired by Velti. Prior to Ad Infuse, David led the Global Product Marketing team at Openwave Systems, the company that created the mobile Internet, where he was responsible for a $400M annual product portfolio. He got started in mobile in the late nineties when he joined Software.com, building some of the world’s first mobile messaging solutions.
David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University. David resides in Menlo Park, CA with his wife, three daughters, and a yellow lab.
Jon Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment.
Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels.
Prior to joining Kellogg, Mr. Suarez-Davis was Senior Vice President, Digital Strategy at Leo Burnett. Jon was a member of the leadership team responsible for the global Kellogg account; specifically, he had management oversight for all Publicis digital agencies working on Kellogg: Starcom Digital, Arc and Digitas.
Prior to Leo Burnett, Mr. Suarez-Davis played a leadership role in building Biggs|Gilmore – now VML – into one of the most awarded and recognized digital agencies in North America. As Vice President, Strategy, Jon led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg.
Mr. Suarez-Davis began his career at A Eicoff & Co, a division of Ogilvy & Mather, in direct marketing media and account management roles.
Mr. Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business. Jon is an active member of the Digital Collective and a frequent panelist at industry events including ANA, IAB, OPA and CAB.
Mr. Suarez-Davis was born August 4, 1970. He and his wife, AnneMarie reside in Portage, Michigan. They have two children.
As EVP, Director of Digital Strategy & Partnerships at MediaVest USA, Ritu Trivedi drives digital strategy upstream for more integrated digitized media solutions across all channels. She oversees the agency’s approach to digital investment across all channels (video, mobile, social, gaming, etc.) and spanning all MediaVest clients, which include P&G, Walmart, Coca-Cola and Mondelez.
A 15-year digital veteran, Ritu most recently served as Managing Partner, Media Director at Mindshare, where she was the digital lead on Unilever. There, she managed all aspects of digital strategy, investment and analytics on Unilever. Prior, she worked at DraftFCB, Universal McCann and Ogilvy, with clients including Coca-Cola, Merck, GE, Lowe’s Home Improvement, Absolut, IBM, and Microsoft.
A sought-after industry spokesperson, Trivedi serves on many digital advisory boards and also co-founded a senior level women’s group, WWW (Wild Women of the Web) that has expanded into two other markets.
David Womack is executive creative director of the Mobile and Internet of Things groups at R/GA where he leads projects for major brands as well as working with startups through the R/GA Connected Devices Accelerator program. David is a founding faculty member of the graduate program in Interaction Design at the School of Visual Arts.