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Shift gears with Mobile Media Summit for the 4th annual “Cars and Stars” event. We’re returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the iconic Beverly Hills Hotel.

Join us as we focus on how the automotive industry and Hollywood utilize mobile marketing to engage consumers on mobile devices.

LOS ANGELES 2015 SPEAKERS

LOS ANGELES 2015 SPONSORS

Platinum Sponsor

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Gold Sponsor

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Silver Sponsors

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Bronze Sponsors

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Green Room Sponsor

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WiFi Sponsor

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Exhibitor

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Mobile Mafia Dinner Sponsor

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Media Partners

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Association Partner

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LOS ANGELES 2015 AGENDA

8:30 – 9:00am
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Networking Breakfast

Hey Los Angeles, snag some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

9:00 – 9:05am
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Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

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9:05 – 9:35am
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Mobile in the Entertainment Marketing Lifecycle

The rise of video and other tactics has earned mobile a place in entertainment marketing. In this keynote fireside chat we discuss the best tactics and strategies to maximize audiences.

Mike Owen (Moderator) – EVP, North American Sales, Opera Mediaworks
Peter Levin – President, Lionsgate
Liz Jones – EVP, Digital Marketing, Relativity EuropaCorp Distribution

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9:35 – 10:05am
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It’s a Click-to-Call World: How to Reach Auto Buyers

A phone call to an auto dealer is a crucial part of the mobile consumer’s path to purchase.  This case study will look at successful marketing programs to reach the mobile consumer and provide key takeaways for agency and brand marketers in the auto industry.

John Busby – SVP Consumer Insights, Marchex
John Loschky – Director of Multiscreen Platforms, CDK Global

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10:05 – 10:35am
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The Numbers Make the Art: Using Data to Drive Creative

Artists and data scientists are no longer from alien cultures. By combining data and the creative process, advertisers make mobile advertising more effective, useful, and appropriate to consumer needs. We discuss the best ways to use the strengths and insights from both sides of the aisle to generate increased advertising ROI.

Miha Mikek – CEO, Celtra

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10:35 – 10:50am
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Networking Break

10:50 – 11:20am
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Mobile: Unique Snowflake, or an Everyday Tactic?

While there is a still a wide spectrum of mobile preparedness among brands and advertisers, serious marketers don’t doubt the permanence of the medium. The question is if mobile still merits a separate, special treatment – or has it mainstreamed to the point of normal digital marketing?

James Smith (Moderator) – Chief Revenue Officer, Verve
Zachary Eller – SVP, Marketing, Partnerships & Promotions, 20th Century Fox

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11:20 – 11:50am
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Conquesting on the Lot: Mobile + Location

Mobile location data can find potential customers when they are ready to interact with a competitor or on your own lot. How can brands and agencies use location to conquer and convert these consumers, in automotive and other industries?

Stephanie Sollers (Moderator) – Director of Sales, xAd
Alicia Jones- National Manager, Honda & Acura Social Media Marketing, Honda Motor Company
Todd Thiessen – SVP Strategy, Razorfish
Greg Johnson – EVP, Director of Digital, Swirl
Katherine Reyes – Director, Strategy, Ansible
Ian Televik – Senior Digital & Social Media Manager, Kia Motors

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11:50am – 12:20pm
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Location and the Purchase Funnel

Knowing where a smartphone user is located is a key bit of information – but only part of the story. Our panelists discuss what other data can and should be added to location at various points of the purchase funnel to move the numbers.

Loren Hillberg (Moderator) – President & GM, Thinknear
Jeremy Sigel – Director of Mobile (North America) , Essence Digital
Tim Villanueva – Director of Media, Fetch
Jeremy Lockhorn – VP Emerging Media, Razorfish
Matthew Mulderink – SVP, Director – Mobile & Social, Starcom MediaVest

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12:20 – 1:20pm
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Networking Barbecue Lunch

Recharge with a great lunch and get ready for more thought leadership in the afternoon sessions.

1:20 – 1:50pm
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Bringing it All Together: Scaling Mobile Campaigns and Connecting Platforms

Marketers use multiple mobile platforms, systems, and services. How do you tie it all together, scale up, and keep an eye out for fraud?

Bob Walczak (Moderator) – General Manager, Bidswitch
Eric Mugnier – SVP, M&C Saatchi Mobile
Jennifer Yager – Director, Programmatic, Cadreon
Jeff Pray – SVP, Starcom MediaVest
Rachel Pasqua – Senior Partner, Mobile Practice Lead, MEC

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1:50 – 2:20pm
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Is Programmatic Working for Advertisers and Publishers?

Programmatic ad buying and selling via real time bidding is a permanent part of the media landscape. In this fireside chat we take a look at the results so far for advertisers and publishers to answer the question “Is Programmatic Working?”

Karsten Weide (Moderator) – VP Digital Media & Entertainment, IDC
Brennan Beyer – VP, West, RadiumOne
Erin Kienast – SVP, Activation Director, Starcom Worldwide
Mandana Mellano – Partner, Group Director, Neo@Ogilvy

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2:20 – 2:50pm
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The Brand Experience on Mobile: Understanding Consumer Needs

Many brands were late-comers to mobile marketing, but now the shift is on. Now that consumer eyeballs have shifted, how are brands reacting and re-thinking their mobile activities?

Christian Galvin (Moderator) – VP of Sales, Fiksu
Scott Carlis – VP Digital and Socila Media, AEG Global Partnerships
Quinn Banks – Sr. Product Marketing Manager Mobile, Farmers Insurance
Adam Gerhart – West Coast Lead, Mindshare
Pamela Naumes – Senior Director Brand Engagement, Bolthouse

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2:50 – 3:05pm
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Networking Break

3:05 – 3:35pm
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Measuring Mobile’s Marketing Impact – Auto and Entertainment

Mobile can mean smartphones, tablets, apps and mobile web. How can you accurately measure marketing impact across devices, and what are the key tactics and strategies to understand brand lift and/or ROI?

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Caty Burgess – VP Media Strategies, CW Television
Matt Kovaleski – Mobile Project Manager, FCA Fiat Chrysler
Greg Johns – SVP, Senior Director Digital Strategy, Initiative
Arthur Chan – EVP, Digital Marketing, Palisades Mediagroup

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3:35 – 4:05pm
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Content, Mobile, and the Next Future

Mobile continues to disrupt how content is delivered and consumed, and there is no signs this will slow. Our panel discusses how this is impacting today’s market and where we are headed in the near to mid-term.

Will Chuchawat – (Moderator) Partner, Sheppard Mullin
Tara Greer – ECD, Platforms, DeutschLA
Yvonne Abt – VP, Partner, Portflolio Management, UM
Douglas Rozen – Chief Innovation Officer, MXM
Jason Patton – VP and GM, Immersion

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4:05 – 4:35pm
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Repositioning and Recapturing Playboy: Becoming a Mobile First Company

Playboy’s Phillip Morelock explains how his team has successfully repositioned Playboy as a mobile digital media company — 75% of site traffic is now mobile — and built its first in-house native mobile product development team.

Tim Peterson (Moderator) – Digital Media Reporter, AdAge
Phillip Morelock – SVP & Chief Product Officer Digital Media, Playboy

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4:35 – 6:00pm
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Cocktail Hour and Agency Cornhole Challenge

Agencies will put their mad bag tossing skills to the test for the 1st Annual Mobile Media Summit Agency Cornhole Challenge. Playboy has assigned a few Playmates to host the tournament.

 

VENUE: THE BEVERLY HILLS HOTEL

This year our Cars & Stars event will be hosted at the iconic Beverly Hills Hotel located in sunny Los Angeles. Ingrained with Hollywood history & luxury this is the perfect venue to host one of the can't miss events of 2015.

Kick up your feet, sip a cocktail, swing by the pool and enjoy your time with Mobile Media Summit at The Beverly Hills Hotel.

The Beverly Hills Hotel

9641 Sunset Blvd
Beverly Hills, CA 90210

MAP

LOS ANGELES 2015 DINNER

Get more out of your summit experience at Mobile Mafia Dinner–an exclusive opportunity to network with the biggest players in mobile, digital, media and advertising in a casual and intimate setting. After all, the strongest connections are forged over a shared meal.

Dinners are held at the hottest restaurants in our host cities, like Baoli in Cannes, the Soho Beach House in Miami and Tragaluz in Barcelona. It’s an experience you’ll never forget. Who knows who you’ll end up meeting?

Mobile Media Summit Los Angeles Mobile Mafia Dinner

Date/Time: Tuesday, April 7 at 7:30 pm
Location: Soho House West Hollywood

LOS ANGELES 2015 REGISTRATION

Date: April 7, 2015
Location:
Beverly Hills Hotel
9641 Sunset Blvd Beverly Hills, CA 90210