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CHICAGO 2014 SPEAKERS

CHICAGO 2014 SPONSORS

Platinum

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Gold

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Silver

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Bronze

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Exhibitor

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Green Room Sponsor

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Lanyard Sponsor

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Official After-Party Sponsor

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Mobile Mafia Dinner Sponsor

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Media Partner

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Association Partner

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Academic Partner

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CHICAGO 2014 AGENDA

8:00 – 9:00am
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Networking Breakfast, Sponsored by Opera Mediaworks

Grab some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

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9:00 – 9:05am
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Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

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9:05 – 9:35am
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Keynote: McDonalds Making Moves in Mobile

Hear first hand how this fast food giant is revolutionizing mobile.

Paul Gunning (KEYNOTE SPEAKER) – CEO, DDB Chicago
Matt Biespiel (KEYNOTE SPEAKER) – Sr. Director Global Brand Development, McDonalds Corporation
Scott Swanson (MODERATOR) – President Global Ad Sales, Opera Mediaworks

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9:35 – 10:00am
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Fireside Chat: Renaissance Man Rishad and a New Mobile World Order

Hear from one of the industry’s thought leaders on where the future is headed from wearables to connected cars and what we can learn from around the world.

Rishad Tobaccowala (SPEAKER) – Chair, DigitasLBi and Razorfish
John Trimble (MODERATOR) – CRO, Pandora

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10:00 – 10:25am
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Location and Audience Targeting: How to Make it All Really Come Together

Maureen Morrison (MODERATOR) – Reporter, AdAge
Matt Tengler – VP of Products, Millennial Media
Josh Sitzer – Managing Director of iLab, Mediacom
Kalyana Prattipati – VP, Global Platforms, Accuen
Dave Meeker – VP of Emerging Technology, Isobar US
Tracey Paull – SVP, Digital Media Director, Starcom

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10:25 – 10:50am
monica-ho-web

Seeing is Believing!

Turning real-time consumer visitation behaviors into a new and powerful location data set that can transform mobile planning, strategy and results.

Monica Ho (MODERATOR) – SVP, Marketing, xAd
Marc Lapides – Director of Marketing, Cosi
Kristin Scheve – VP, Media Director, DigitasLBi

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10:50 – 11:00am
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Morning Break

11:00 – 11:20am
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Fireside Chat: The Cross Screen Mom Liz Ross

Liz Ross (SPEAKER) – President, BPN
Nick Jordan (MODERATOR) – SVP of Product, Tapad

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11:20 – 11:40am
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Location, Data, and Metrics, a Look at What’s Working Well and What’s Broken in Mobile

Mobile is constantly enabling new opportunities for marketers, but sorting through what’s real, what’s measurable and what’s working is a challenge. We’ll look at data from buyers and gain perspectives from the agency developing strategy for brands such as Chrysler, General Mills and Johnson & Johnson.

Eli Portnoy (MODERATOR) – President & Co-Founder, Thinknear
Angela Steele – CEO, Ansible
Julie Howell – Associate Director, Strategy & Campaigns, Ansible Mobile

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11:40am – 12:05pm
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Mobile Retargeting, Optimization and Hitting the ROI Bullseye

Reaching the desired audience in mobile advertising is more science than art. Applying big data to retarget users and optimize campaigns are powerful ways to drive ROI.

Luke Edson (MODERATOR) – VP, YP National Markets
Kevin Vine – Senior Manager, Digital Strategy, Dunkin’ Brands
Dr. David Rosenberg – Chief Scientist, YP Mobile Labs

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12:05 – 12:25pm
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Fireside Chat with Adam Shlachter

How are agencies structuring themselves for the new mobile millennia.

Adam Shlachter (SPEAKER) – Head of Media Activation, NA, DigitasLBi
Beau Davis (MODERATOR) – VP Midwest Sales & Strategic Partnerships, Verve

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12:25 – 12:50pm
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TV + Mobile: In Advertising the Sum is Greater than the Parts

Fusing real world behavior and location data with mobile and TV advertising to drive retail store visitation and TV tune-in viewership rates. In these sneak peek case studies we explore the impact and differences in consumer visits to retail locations and tuning into TV network content after seeing ads on TV and on their mobile. We also explore conquesting and post campaign consumer behavior insights to better inform future integrated ad campaign design. In this discussion we show that the future of mobile advertising is much bigger than you might think.

Duncan McCall (MODERATOR) – CEO, PlaceIQ
Shelby Saville – EVP, Managing Director at Spark Communications

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12:50 – 1:30pm
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Networking Lunch

1:30 – 1:50pm
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Going Native: What it Actually Means in a Mobile World

Elisabeth Payne (MODERATOR) – Sales Director, Mobile, Social & Innovation, Yahoo!
Jim Kiszka – Sr. Manager, Digital Strategist/Paid Digital Media, Kellogg North America
Elizabeth Elliott – Associate Director, Mobility, Starcom MediaVest Group

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1:50 – 2:15pm
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Brand Experiences in a Mobile World: How to Make it Happen

Sal Candela (MODERATOR) – VP Mobile Strategic Sales, Undertone
DJ Reali – SVP Multi Platform Sales, Weather Channel
Brandon Berger – Chief Digital Officer, Worldwide, Ogilvy & Mather
Danny Huynh – SVP, Group Account Director, Havas Media
Mike Parker – Chief Digital Officer, McCann Worldwide

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2:15 – 2:40pm
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Transforming Mobile Advertising to Deliver ROI

Asif Khan (MODERATOR) – Founder and President, Location Based Marketing Association
Moira Lisowski – SVP & Digital Director, Kraft at Starcom MediaVest Group
Megan McCurry – VP, Group Director, DigitasLBi
Brian Kilmer – VP Central Region Sales, NinthDecimal
Patrick Moorhead – VP Mobile, Catalina

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2:40 – 3:05pm
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Mobile: The New Performance Enhancing Drug for Marketers

Noah Elkin (MODERATOR) – Executive Editor, eMarketer
Jim Cridlin – Managing Director, Digital, Mindshare
Glenn Kiladis – VP, New Market & Media Solutions, Fiksu
Tan Tmangraksat – VP of Publisher Solutions, Airpush
Andy La Fond – Media Director, R/GA

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3:05 – 3:30pm
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Creative Showcase: How to Break through the BS with Ideas that Rock

Matt Freeman (MODERATOR) – Partner, Bain Capital
Laura Mullen – Mobile Manager, Airwave OMD
Larry Griffiths – SVP, Business Development, Shoutz
Alexis Berger – VP of Marketing & Midwest Sales, Kargo
Bryan Simkins – VP, Technology and Activation Group, Starcom
Vincent Shine – Experience Director for Mobile, Razorfish

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3:30 – 3:40pm
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Afternoon Break

3:40 – 4:05pm
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Data Driving Demand: How to Drive Real Results using Programmatic

Ann Palmer (MODERATOR) – Emerging Media & Technologies, Acura Digital Marketing
Nitin Chitkara – Director of Mobile, Rocket Fuel
Matthew Jackson – General Manager, Digital Media & Advertising, DISH Network
Justin Evans – Chief Strategy Officer, Collective
Erin Kienast – SVP Director of Mobility, Starcom MediaVest Group

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4:05 – 4:30pm
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Interests & Intent: Audience Segments that Matter in Apps Users Love

Michael Burgi (MODERATOR) – Features Editor, Adweek
Mat Harris – Head of Ad Products, Tapjoy
Amy Dickerson – VP, Digital Director, Spark
Jeremy Lockhorn – VP, Emerging Media, Razorfish
Jesse Wolfersberger – Director, Consumer Insights, GroupM Next

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4:30 – 4:55pm
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Mobile Video: The Small Screen Takes Over

Mel Bessaha (MODERATOR) – VP of Ad Sales, East Coast, AdColony
Chris Hiland – Chief Growth Officer, BPN Worldwide
Colleen Whitney – SVP Media Director National Video Lead, DigitasLBi
Molly Garris – Digital Strategy Director, Arc Worldwide

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4:55 – 5:20pm
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The Cookie Monster Attacks Mobile: What Does it Mean in a World Without Cookies?

Bill Clifford (MODERATOR) – Chief Revenue Officer, SessionM
Joe Barone – Managing Director of Digital Operations, GroupM Interaction
Becky Blomquist – Digital Director, Starcom
Richard Guest – President, Tribal Worldwide
Shenan Reed – President Digital, North America, MEC

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5:20 – 5:45pm
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How do you Entertain and Engage Your Audience with a Tiny Freaking Banner

Shannon E. Denison (MODERATOR) – VP of Product and Insights, Voltari
Dan Richardson – Associate Director, Mindshare
Woody Meachum – Director Digital Strategy, OMD
Jen Brady – Founder & CEO, FRED & Associates
Jodi Marsh – SVP Communications & Digital Marketing, Ivie & Associates, Inc.

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5:45 – 6:10pm
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Measuring the Mobile Path to Purchase and the Offline Factors

Mobile plays a powerful role in consumers’ purchase process today, and mobile immediacy means a much faster route from top funnel searching to purchase activity. Telmetrics, YP, SMG, Digitas, Razorfish and Leo Burnett will join together for a powerful discussion on the evolving mobile path to purchase, including a focus on the role mobile research plays in driving offline purchase activity. This will include findings from the 2014 xAd/Telmetrics Mobile Path to Purchase study as well as best practice experiences regarding:

1) the role of offline attribution and mobile performance metrics such as in-store visits and calls
2) ways advertising providers/advertisers are using the data to inform their mobile programs
3) unique insights, opportunities and/or program optimizations based on offline measurement


Bill Dinan (MODERATOR) – CEO, Telmetrics
Hynek Stehno – VP, Digital Director, SMG PM
Luke Edson – VP, YP National Markets
Eric Perko – VP, Director, Media, DigitasLBi
Tom Cramer – Strategy Director & Mobile Practice Lead, Razorfish
Ian Beacraft – Manager, New and Emerging Technologies, Leo Burnett

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6:10 – 7:10pm
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Cocktail Hour