Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.
Joe Barone is Managing Partner, Digital Ad Operations for GroupM Interaction North America. Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of Neo@Ogilvy, and Director, Strategic Media Integration at Ogilvy & Mather.
Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of the digital media landscape, through the portal period, on into content integration, advanced targeting, mobile, social, and performance based buying. In his current role at GroupM, in addition to managing a the Groupm Digital Traffic team, Joe is also engaged in systems development, publisher and ad tech vendor contract negotiations, digital inventory quality management, device state management, and process re-engineering/workflow analysis in support of the GroupM agencies including Maxus, Mindshare, MEC, Mediacom, Metavision, M80, Catalyst, and Xaxis.
Joe is currently a member of several digital operations industry working groups, including the IAB Operations Advisory Committee, IAB Trustworthy Supply Chain Steering Committee, IAB Emerging Innovation Task Force, MRC Digital Committee, and the 4A’s Digital Marketing and Digital Privacy Committees
At McDonald’s, Matt is responsible for keeping the iconic Golden Arches shining bright in the 119 markets where the Company conducts business.
Matt is the worldwide lead on developing the brand. This work includes marshaling the organization’s resources to foster a stronger brand while driving demand among the 70 million guests that enjoy meals at McDonald’s every day. In this capacity, Matt leads a global team that are responsible for overseeing brand governance and standards, steering the thinking behind the iconic i’m lovin’ it advertising campaign, developing and deploying the graphic design narrative of McDonald’s packaging. His extended team includes three of the world’s most influential and awarded creative agencies: DDB, Leo Burnett and TBWA.
Matt is a member of the international Conference Board’s Brand Council and chairman of the marketing committee for the DuPage Community Foundation in Illinois.
Matt is married to Claudia Biespiel, the proprietor and chef of Culinary Artistry – Naperville’s premier catering boutique. They have two children ages 9 and 10. Matt eats at McDonald’s at least 5 days a week and has enjoyed Big Macs in over 20 countries.
As Senior Digital Strategist, Ian is one of Leo Burnett’s in-house mobile marketing subject matter experts. Ian has been instrumental in advancing mobile marketing initiatives for clients like MillerCoors, Coca-Cola, Allstate, Norton, Comcast, and a host of others. Before joining Burnett Ian was a founding member of the team at DigitalAdAgency.com where he worked on projects for Pearson Publishing, Nescafe, and launched Yahoo South America’s first-ever mobile app. His first foray into mobile was the proximity marketing company BluPoint Mobile, which he started while still attending DePaul University. Today, Ian regularly guest lectures at universities on topics like mobile marketing and new and emerging technology in advertising. He has a passion for teaching, and a desire to help the next generation of marketers enter the workplace with a firm understanding of how to apply innovative digital thinking to client’s business objectives. When he’s not talking about mobile, Ian can be found in his “lab” tinkering with new technologies or in one of Chicago’s various coffee houses in search of the perfect cup of coffee.
Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network’s global digital strategy, leading M&A and offer development; along with building new capabilities and practice areas, and for bringing this to clients.
Under Brandon’s leadership, Ogilvy has built the largest global digital network. A global platform, that is capable of mobilizing worldwide resources for any client regardless of location. Ogilvy has also made digital capabilities core to the entire business. This includes establishing key global practices and M&A around mobile, ecommerce, data, user experience, technology and delivery, and launching Social@Ogilvy, the largest social agency network in the world.
Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization. Brandon was instrumental in transforming the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk.
Brandon has always had a passion for the digital world. He started his career building areas of Netscape’s Netcenter, but in fact, it can even be said he began his career in his dorm room, where he coded early text-based versions of Massive Multi-Player Online Games. His first tenure at Ogilvy, Mr. Berger created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others.
Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed by major media sources such as Bloomberg, Wired, Time Magazine and the New York Times. Has spoken all over the world at major industry conferences including CES, Cannes Lions, E3, Adtech, Internet Week, Social Media Week, Social Media Matters and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.”
Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include Clios, Cannes Lions, Effies, and Demo Mobile Demo God.
Brandon has a BA in Economics from Tufts University. He is currently writing his first book and lives with his wife, son, daughter and their golden retriever Norman.
Alexis Berger is the Vice President of Midwest Sales at Kargo, the leading mobile publisher platform. Named one of Mobile Marketer’s Mobile Women to Watch 2014, Alexis is responsible for helping drive Kargo’s strategic vision. Previously, Alexis managed one the most successful sales teams at Brightroll where she developed best-in-class digital solutions for major publishers, advertisers, ad networks and DSPs. Prior to joining Brightroll, Alexis opened the Midwest office for Adconion Media Group and was responsible for driving brand presence and establishing strategic partnerships within the region from the ground up. While at Adconion, she was one of its highest generating salespeople globally, setting multiple company revenue records. Throughout her career, Alexis has worked with numerous Fortune 500 companies including Sprint, Kellogg, Walgreens, McDonalds, and Ford.
Mel Bessaha is Vice President of Brand Sales at AdColony where he is responsible for establishing and growing AdColony’s market presence in the eastern region. Mel manages the brand sales team and drives AdColony’s strategic vision to provide best-in-class mobile video advertising for the world’s top brands. Previously, Mel was a Strategic Account Director at Yahoo! by way of the acquisition of inferCLICK where he fostered key relationships with Fortune 500 brands and their agency representation. While at interCLICK, Mel was one of the highest revenue generating Sales Directors, setting multiple company revenue records across several ad verticals. Throughout his career, Mel has worked with numerous Fortune 500 companies including Pfizer, MasterCard, McDonalds, BMW and Verizon.
Becky Blomquist is a director at Starcom USA, currently focusing on programmatic strategies. For the agency’s Kraft Foods Group account, Becky leads programmatic buying and oversees digital initiatives within the Oscar Mayer and Cheese business units. She thrives on pursuing challenges at the forefront of digital advertising and as such, has developed an expertise in programmatic media including display, as well as emerging video and mobile channels.
Becky also spearheaded the development of a unique agency run self-service model that impacts planning from strategic development through implementation. This includes the establishment of an infrastructure for a 150 person agency team leveraging a Data Management Platform and Demand Side Platform. Becky’s top priority is driving innovation through data, technology and first-of-their-kind partnerships, a key to helping marketers build powerful consumer experiences.
Previously at Starcom, Becky worked in both cross-channel strategic planning roles as well as digital-focused roles on accounts such as Kellogg’s, Burger King and Darden Restaurants.
Jen’s 15 years of experience in digital marketing gives her a strategic perspective that is extremely valued by her clients and industry leaders.
She is a highly-regarded visionary and contributes regularly to the industry as a sought-out speaker and contributor. Jen works hard to provide unbiased strategic direction, innovative marketing solutions, cutting-edge creative, and holistic social media plans to her clients. Previously, she was at Publicis’s Starcom MediaVest and Pets.com. Current and past clients include such industry leaders as Tootsie Roll, Avery Products, Allstate, Disney, Hallmark, Starz, and the U.S. Army.
She is the recent past-President of CADM and was the President of the Chicago Interactive Marketing Association. Jen serves on The University of Michigan Alumni Board of Directors for the Greater Chicago Area, is on the Advisory Board for Chicago Association of Direct Marketing Educational Foundation, is the Chicago Chapter Lead for WIMMI.net and is the Marketing Chair for Face the Future Foundation while also serving as a Board Member with the Face the Future Foundation. She spends her non-digital time running 7 marathons and counting, traveling, and cheering on the sports teams of her alma mater, The University of Michigan.
Currently features editor for Adweek, Michael Bürgi is a seasoned communications and editorial professional with almost three decades of experience covering media, advertising and content. Until 2010, he was editor in chief of Mediaweek, a weekly B-to-B publication, and has worked at Inside Media and Channels magazines. From 2010-2012, he held top communications positions at Canoe Ventures and Starcom MediaVest Group. Bürgi has hosted media conferences and made numerous TV appearances on Good Morning America, CNBC, HLN and Fox News.
Sal is responsible for shaping Undertone’s mobile strategy and driving mobile ad sales amongst agencies and brands. In this role, Sal is charged with educating clients about the benefits of mobile advertising, as well as ensuring that Undertone’s mobile strategy aligns with marketplace demand and trends. He has more than seven years of digital media experience and joined Undertone from PHD, where he led the agency’s mobile practice. During his time at PHD, the agency was recognized as mobile agency of the year for three consecutive years. Sal is frequently tapped by leading publications for his views on the mobile marketplace and has been featured in The Huffington Post, MarketWatch, AdAge, and AdExchanger. In 2012, he was individually recognized as an innovator when named as one of the AdWeek 50. Follow Sal on Twitter @salcandela.
Craig Cardon is the Co-Chair of the Privacy & Data Security Group and a partner in the award winning Entertainment, Technology & Advertising Group at the international law firm Sheppard Mullin. Craig is resident in the firm’s San Francisco and Century City offices and serves as the firm’s International Liaison for its Beijing and Shanghai offices.
Craig has been named by the Daily Journal as one of the Top 20 Under 40 lawyers in California (when he chronologically qualified in the not too distant past). He was more recently named by Daily Journal as one of its Ten Emerging Law Firm Leaders.
Craig represents a long list of well-known brands, retailers, ad agencies, and ad networks in all privacy, security and advertising matters. His work ranges from branded entertainment production, regulatory clearance, M&A due diligence, ad clearance, and data transfers to privacy and false advertising class actions, FTC investigations and NAD (National Advertising Division) disputes.
Craig is a firm believer that the human mind may hold two diametrically opposed thoughts at once. Therefore, without hypocrisy, he simultaneously believes that “content is king” and that “data is the new creative.”
Nitin brings 13+ years of mobile industry experience to Rocket Fuel. Previously, he was the VP of Business Development at Mobclix (acquired by Velti) where he established the business and set go-to-market strategy. Additionally, Nitin co-founded Fav.tv (acquired by TV Guide) where he led all strategic partnerships and product marketing. Nitin has also held product focused positions at PayPal, Ericsson, and InfoSpace Mobile. Nitin received a BS in CS from UCSD and an MBA in Finance from USC.
Tom leads Razorfish’s Mobile Practice out of NY and is responsible for growing the mobile business locally. He also spearheads initiatives on the national level by leading a cross discipline team that aligns media, technology and creative capabilities.
A former management consultant, Tom combines a deep understanding of client industry and business models to expose opportunities that leverage the unique capabilities of mobile media, data and technologies.
He knows the advertising and digital marketing industry well. Over the past 15+ years Tom has held roles within traditional agencies and client organizations in the US and UK prior to joining Razorfish in 2011. He holds an MBA in Finance from the London Business School.
Tom is based in New York, and can be found @tecramer.
Jim is a Managing Director of Digital Strategy and Innovation at Mindshare. His job is to work with publishers to drive digital innovation across Mindshare clients; identifying and bringing to life new and unique ways advertisers can use digital to reach consumers. He has over 20 years of marketing experience holding marketing roles at both clients (Kraft, Pepsi) and agencies. He has extensive experience in digital, brand marketing, and shopper marketing across CPG and technology verticals. Prior to Mindshare Jim led the digital and social teams at Razorfish for Motorola and Kraft while also serving as a director of digital strategy. Before Razorfish, he led the Intel and Mars Pet Food shopper marketing teams at Catapult Marketing in Los Angeles. He holds his MBA from Northwestern University¹s Kellogg School of Management He lives in Chicago, is an active runner, and enjoys the outdoors.
Beau is a seasoned advertising executive, with a depth of mobile and agency experience that belies his youth (and 5th grade sense of humor).
As vice president of strategic partnerships and midwest sales at Verve, Beau Davis is responsible for fostering key relationships with accounts and providing counsel to brands seeking to leverage location-based mobile media to drive foot traffic and prove sales. Before joining Verve, Beau was the midwest director for Greystripe Inc. (acquired by Conversant in April 2011). Beau was a founding member of Publicis Groupe’s Phonevalley USA operations (OMMA’s Mobile Agency of the Year 2009), where he was the company’s associate director of mobile strategy. Beau’s early days were spent refining his mobile chops at Starcom Worldwide, where he worked on a variety of agency brands, including Oracle, ESPN, Jim Beam, Hallmark, Allstate, and others in different capacities, as well as co-lead all mobile initiatives.
Beau, a distinguished coffee-snob, earned his BA in Economics and Spanish at DePauw University, where he was a three-time letter winner on the university’s football team (yet retains enough brain cells to sell location-based advertising). A native of the Chicago suburbs, he currently resides in the Roscoe Village area with his wife; their two adorable daughters Harper and Scout; and Lola the wonder-dog.
Shannon leads the company’s Product and Marketing organization. Originally joining the Voltari team as Data Sciences Consultant, she assumed the role of Product VP in June 2013. She brings a blend of time spent providing data analytics services to Fortune 500 companies, developing data and analysis based products and services, and client side experience building and applying CRM analytics. Her background combines consumer psychology, statistics, and marketing—including graduate research in advertising effectiveness. Along with 20 years of experience leveraging data and analysis to evaluate consumer behavior and solve business challenges, Denison has held top posts at Acxiom and Medco. She holds an M.S. in experimental social psychology.
In a multifaceted environment like the digital landscape, Amy Dickerson thrives on two things: helping her team get to the next level and making the clients happy with their work. Amy joined Spark from Starcom and has become a powerhouse Digital Director for the ConAgra business account.
With her previous work as the Digital Associate Media Director for ESPN, Amy led the team to move from buying to communications planning. Her holistic approach across the digital space reached their target audience throughout the day by video, search, smartphone, tablet, audio, gaming and display touch points. While on LEGO, she helped grow digital spending by 400%. As the overseer of digital and TV she achieved this by moving to a content distribution strategy with a strong focus on integrated cross platform programs to build and experience.
On Hillshire, Amy led the digital strategy for Sara Lee, Hillshire Farms and Ball Park, which included employing enhanced targeting to drive awareness as well as integrating custom experiences into her daily routine to increase brand perception. For Kellogg’s, she lead both the Kids Portfolio (Frosted Flakes, Apple Jacks, Froot Loops and Corn Pops) as well as the Adult brands (Snacks and Ready to Eat Cereal).
Amy grew up outside San Francisco but moved to the Chicago suburbs for high school and never left. She proudly holds a Bachelor’s degree in Integrated Marketing from DePaul University. When she has a weekend to spare she is learning to cook gluten- and dairy-free meals or traveling.
As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company’s global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics’ brand leadership in the digital search industry and has led the company’s digital evolution to multi-media, leads-based measurement solutions.
An accomplished, media-focused executive, Bill has extensive experience working with SEM providers, mobile ad networks, local search publishers and agency partners to integrate call measurement solutions to support revenue growth. His strong strategy skills, technical expertise and C-level experience in various industries, including software and advanced technology products, have been drivers of Telmetrics’ key product innovations in mobile call measurement, cross-media ROI reporting and pay per call performance measurement solutions. Dinan, who spearheaded Telmetrics’ global expansion into Europe, is chairman of the Local Search Association board of directors and a regular speaker and contributor to local search thought leadership forums and events.
Based in YP’s NYC office, Luke joined YP in April 2013 bringing deep experience in the digital media industry and a track record of delivering customer, revenue and profit results. Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed all aspects of the Cox Digital Solutions P&L including: sales, product, technology, publisher sales, account management and ad operations. Cox Media Group acquired Internet Broadcasting System’s IB Local Network where Luke served as Chief Revenue Officer. There he led the transformation of Internet Broadcasting’s TV website sales representation business into a viable and growing local advertising network.
Previously, Luke was at AOL for 8 years, most recently in the role of Regional Sales Director, based on New York. In this role, he managed $120M territory including relationships with leading NYC media agencies.
Elizabeth is known in the industry for her passion in mobile. While at Starcom Mediavest Group, she has made huge strides in providing education to the agency, and her clients, regarding the mobile marketplace with a focus on how client business needs can be met through this “new” medium. Elizabeth has helped CPG clients pilot new mobile programs, push the boundaries of innovation, prove mobile ROI and develop a standard adserving solution. Elizabeth was also named the Chicago Interactive Media Association’s Rising Star of 2012.
Before joining SMG, Elizabeth spent two years at Mindshare Chicago working on American Family Insurance and RadioShack. It was at Mindshare where her passion for mobile was sparked; She organized and spearheaded an office-wide mobile program to educate the agency about emerging mobile advertising opportunities. She consulted and worked on mobile business across many Mindshare Chicago brands: BP, American Family Insurance, Tim Horton’s, Kimberly Clark and Motorola. Overall client investment in mobile media grew significantly during this time.
In addition to her daily work at the agency, Elizabeth is one of three founding members of the Women in Wireless chapter in Chicago. The group has made its mission to empower local women in the ad industry and connect unlikely pairs with their new mentorship program.
Noah Elkin, Ph.D., is Executive Editor and Chief Evangelist at eMarketer, where he helps clients understand the latest digital marketing, media and commerce trends and the implications for their business. His reports, webinars and in-person presentations provide mission-critical insights to leading brands, advertising agencies, media companies and digital and mobile technology firms. He is also the co-author of Mobile Marketing: An Hour a Day (published by Wiley/Sybex, December 2012).
Elkin has been quoted in leading publications, including the New York Times, The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Ad Age and NPR’s “Marketplace.” He has also discussed advertising market trends as a guest on CNN en Español. Elkin speaks and keynotes regularly at industry events and conferences, including ad:tech, Digital Collective, iMedia Summits, Mobile World Congress, Mobile Marketing Association Forum, Digiday, OMMA and Search Engine Strategies.
Prior to joining eMarketer, Elkin served as managing partner at UK-based digital marketing agency Steak, which he helped launch in the US. His responsibilities there included driving strategy development for Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he helped to build the company´s social media practice and worked with clients in the automotive, financial services and hospitality industries to execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing.
Elkin holds a Ph.D. from Rutgers University and is the recipient of a Fulbright Fellowship to Brazil. He earned a B.A. with honors from Columbia University.
Justin Evans drives the strategic direction and market position for Collective, focusing on the evolution of the business. Justin serves as the voice of Collective and helps to communicate the overall vision to the marketplace.In 2011, Justin’s team at Collective launched TV Accelerator, a first-of-its-kind targeting capability allowing advertisers to reach digital audiences based on their offline TV behaviors—a solution now used by over 100 of the world’s largest TV advertisers. Prior to joining Collective, Justin worked in several roles at The Nielsen Company, where he led the launch of Nielsen’s joint research solution with Facebook, and spearheaded Nielsen’s entry into digital ad targeting. He has also served in media and strategy roles at The New York Times and Booz & Co. For fun, Justin writes novels, which have been translated into seven languages and optioned by Hollywood film producers. He is a graduate of Columbia University and the NYU Stern School of Business.
Matt is a partner at Bain Capital, one of the world’s leading private
investment firms with approximately $70 billion under management. Matt
leads growth initiatives for the firm’s global private equity portfolio
and works with companies across industries including consumer products,
retail, technology, financial services, media and telecommunications.
Prior to Bain Capital, Matt spent several years at Interpublic Group
(NYSE: IPG). As CEO of IPG Mediabrands Ventures and Co-Chairman of IPG
Mediabrands, Matt helped lead IPG’s $36 Billion media division to record
growth and recognition as Media Magazine’s Media Holding Company of the
Year. Matt also served as global Vice Chairman of McCann Erickson, the
world’s largest agency network.
Before joining IPG, Matt spent time in the early-stage world of marketing
technology as CEO of the online media company, Betawave, and as a
director of the data and analytics firm, eXelate.
Matt was also the Founder & CEO of Omnicom Group’s Tribal DDB Worldwide
(NYSE: OMC) and grew Tribal from an idea to the largest and most awarded
digital agency in the world with a global network of 46 offices in 28
countries. Under Matt’s leadership, Tribal won every major industry honor
for innovation and effectiveness including Agency of the Year from Adweek
and the International Advertising Festival at Cannes. In 2008, Tribal
became the first digital agency ever to be named Global Network of the
Year by Advertising Age. Matt also served on both the Board of Directors
as well as the Executive Committee of DDB Group.
Matt is currently the Chairman of Advertising Week and has been a board
director for the American Association of Advertising Agencies (4As), the
Advertising Club of New York and the Marketing Committee of the Museum of
Modern Art (MoMA). Matt has also been inducted into the American
Advertising Federation’s (AAF) Hall of Achievement.
Molly Garris is a Digital Strategy Director for Leo Burnett and Arc Worldwide, a creative advertising agency based in Chicago. She is the agency’s in-house mobile marketing subject matter expert, and since joining the agency in 2009, Molly has been instrumental in activating successful digital marketing campaigns for Coca-Cola, Intel, Miller Coors, Whirlpool, P&G, Kellogg’s, and Purina, just to name a few. Molly is a regular speaker at industry events and shares her knowledge with local university classrooms, guest lecturing about mobile, social and digital strategy. She is currently co-authoring a book to be used in integrated marketing college classrooms. Molly’s accomplishments were noted in Advertising Age as one of the 2011 Women to Watch.
Larry is currently an active stakeholder in Shoutz Inc., a mobile social media start-up venture that has aggregated the lotteries under the Lottery Hub video platform. Lottery Hub will provide 120 million consumers a convenient, engaging, and rewarding experience for Powerball, Mega Millions and individual state lotteries where millions of people will engage in watching the live streaming results for daily and weekly drawings, and participating in select second chance drawings. For the first time advertisers have an opportunity to reach a very engaged National Audience.
During the past 15 years Larry has focused his attention and expertise on affinity marketing. He has utilized technology to build contextual databases allowing brands to develop a stronger relationship with their consumers and business partnerships. Larry began utilizing these partnerships with Check.com, a branded e-mail company that managed over 10+ million e-mail accounts for brands like the PGA, MLB, Budweiser, and Motor Trend.
Larry was a SVP in Stoneacre Inc., a sports and entertainment Affinity Company. Stoneacre Inc. identifies fans, builds databases, and monetizes fan interactions through memberships/fan clubs and targeted advertising. Larry was influential in creating organized operations under the NASCAR fan club, and was directly responsible for securing long-term agreements with the NFL Alumni, Tennis Channel, and The American Outdoorsman. Larry has worked closely with many Official Sponsors including Nationwide Insurance, Met Life, Chevrolet, Bank of America, allowing them to convert fans in the affinity database to customers for their individual sponsor.
Larry Griffiths’ career started over 30 years ago as a creative innovator in technology and marketing. A pioneer in the software distribution industry, Larry’s expertise began within the emerging Software Distribution Services (Ingram Micro) and Azerty. Ingram Micro Inc. [now a Fortune 100 company] is the world’s largest technology distributor and is a leading technology sales, marketing and logistics company for the IT industry worldwide. They serve more than 190,000 resellers in 145 countries. Azerty leads in class standards for Computer Hardware, supply and accessory wholesaling. With customized, creative marketing programs they have paved the way for the wholesale industry with over $1 billion in sales.
Currently residing in Charlotte, NC with his wife of 35 years, Larry spends a great deal of time with his 3 grown children (Megan 31, Gretchen 28, Garrett 24) in both their careers and active lifestyles.
Rich is currently the president of U.S. Operations for Tribal Worldwide. Tribal is a digitally-centric global advertising agency. In the United States, Tribal’s clients include Advil, Children’s Advil, Ciba Vision, ExxonMobil, H&R Block, Hiscox, Lunchbox Fund, McDonald’s, National Football League, Own Skincare, Quaker Oatmeal, Sallie Mae, Thermacare, and Viacom. Additionally, Rich serves on the Advisory Boards of The Future of Advertising Project (at the Wharton School), Right Intel, and Moasis Global.
Prior to his current role, Rich was responsible for managing the award-winning New York Office of Tribal DDB Worldwide. In that capacity he oversaw the office’s 85+ employees who, at that time, worked with clients including Diageo, Johnson & Johnson, H&R Block, Merck, NBCUniversal, Novartis AG, Philips, and Solvay Pharmaceuticals. Rich’s tenure with Tribal DDB New York saw the office more than double in size while its work was recognized by every major advertising industry award show.
Previously, Rich spent several years at Tribal DDB’s Chicago Office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time he helped McDonald’s to craft their first In Video Game Marketing Strategy and negotiate relationships with Electronic Arts and Activision, which saw the McDonald’s products placed in The Sims, The Sims Online, and other major video game titles.
Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.
Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.
Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.
Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40″ issue.
Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasma displays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts.
In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.
Mat Harris is Head of Ad Products at Tapjoy. As a passionate ad tech entrepreneur, Mat has led organizations on the cutting edge of mobile video, rich media and personalization. A Native Texan, you can almost always find Mat wearing his favorite cowboy boots and is easily convinced to drop what he’s doing and go eat barbecue. Before coming to Tapjoy, Mat was Director of Products at InMobi. He currently lives in the San Francisco Bay Area with his wife and their three children.
As Senior Vice President of Marketing, Monica is responsible for developing and leading xAd’s marketing functions, as well as overseeing the company’s communications and strategically positioning it in the location based mobile marketplace.
Monica’s tenure in the industry includes 14-plus years of local marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she served as Senior Vice President of Marketing and Strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.
Well regarded in the space, Monica is currently on the board of the Mobile Marketing Association and is also active on the Interactive Advertising Bureau’s (IAB) Location Working Group and founder and chair of the Mobile Marketing Association’s (MMA) Location Committee. In 2013 Monica was also named one of Mobile Marketer’s Mobile Women to Watch.
As the mobile subject matter expert at UM (reporting into Ansible Mobile), Julie oversees strategy for Chrysler, Dodge, FIAT, Jeep, and RAM brands. She is tasked with redefining Chrysler’s mobile media measurement and substantiating the impact of mobile in the automotive space. Julie is passionate about developing unique creative solutions and establishing new methods of targeting. She previously specialized in In-Market digital on Chrysler brands at both UM and Organic.
Danny Huynh is a marketing industry leader with deep experience across digital marketing & client leadership. As an industry innovator, he’s been responsible for helping clients achieve brand & business ambitions. He is a driving force in integrating fast-moving data (social, mobile, video, display, and search) into communications planning. Danny is highly regarded in the industry for bringing together creative, technology, and big data together to solve business challenges.
His work in digital marketing has industry recognition. Danny was a finalist for Chicago Interactive Marketing Association’s (CIMA) Digital Person of the Year in 2011 & 2012. Danny was a finalist for AdColor’s Changed Agent Award, which he was nominated by Google in 2008. In 2006, he was nominated for OMMA’s Rising Stars by SMG.
Danny’s work has been featured in Adweek, the Media Post, AOL case studies, across the PR Newswire, Forrester research, and the Google Adwords Blog. In addition, he has shared his thought leadership on several panels and advisory councils inclusive of iMedia, Search Insider Summit, American Marketing Association, SEMPO, Google THINK events, client conferences, and agency client summits. In addition, Danny has been a guest lecturer at both the University of Texas at Austin and University of Nevada at Reno since 2008.
Currently at Havas Media, Danny is the SVP Group Account Director, leading the DISH account. Prior to joining Havas, Danny held senior leadership positions at 360i, Mindshare, Razorfish, and Starcom.
Danny earned his MBA from the University of Notre Dame, and Bachelor’s of Science in Advertising from the University of Texas at Austin.
Matt Jackson is the General Manager of Digital Advertising at DISH Network. He is a proven leader with a strategic mindset, and passion for innovation and agile responsiveness.
He has over 10 years of experience of senior level experience in eCommerce and online marketing. Driven by the conviction that agile analytics is the foundation to optimized marketing and sales performance, Matt’s leadership has broken performance records at corporations.
He has deep expertise in CRM applications that is inclusive of all marketing aspects such as pricing, segmentation, and brand messaging. Matt Jackson has the unique ability to think creatively and strategically, but a willingness and desire to ‘roll up the sleeves’ to get the job done.
Prior to DISH Network, Matt was the Vice President at A1 Diabetes and Alliance Health Network. In addition, held senior leadership positions at Ancestry.com, Med-Mart, and DirectAdvice.com. Matt has a BS from the University of Colorado and MBA from Stanford University.
Paran Johar is the CEO and founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.
Before joining Jumptap, Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office, with responsibility for operations in Los Angeles and for all digital marketing in North America, including online media, search marketing, and mobile marketing.
Prior to MRM, Johar was general manager of Tribal DDB, Los Angeles, where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards, such as Adweekís Interactive Agency of the Year in 2005.
A seasoned and accomplished marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.
In addition, Johar produced and conceived iMedia’s first Mobile Boot Camp, attracting over 200 major brands and agencies, and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Omís Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.
Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 15 years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association – an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast – This Week In Location-Based Marketing every Monday.
An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, writes a weekly column for www.streetfightmag.com and can be found on Twitter @AsifRKhan
Nick Jordan (@nick_jordan), a digital media veteran with more than 10 years of experience, is Senior Vice President of Product at Tapad. In addition to overseeing the product development group, Nick leads strategic initiatives with some of the Internet’s largest publishers and advertisers. Nick previously ran product development for Adobe Audience Manager (Demdex). He has also held several senior positions at Yahoo! and he has worked in various digital marketing and web analytic firms.
Erin Kienast is SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clientsí brands.
Kienast joined the agency in 2005 to help build its technology expertise, working on accounts such as Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multimillion dollar global account, helping to pitch and win both the search and global digital business in under four years. Kienast has also launched a handful of Starcom’s first mobile campaigns and served as a driving force in socializing the importance of mobility throughout the agency.
At Fiksu, Glenn leads the ideation of new mobile marketing & media solutions for games, brands, and agencies. He also built FreeMyApps, which quickly grew to become one of the world’s largest rewards based app discovery & engagement ad networks. Fiksu sees 50+ million DAU’S on its mobile marketing platform & works with 40 of top 50 grossing game publishers.
Prior to Fiksu, Glenn was VP, Marketing, User Acquisition & Mobile Ad Monetization for HeyWire, a cloud based multi-screen SMS & social networking platform with over 5 million registered mobile users.
Previously he was VP, Marketing & Game Developer Relations for Zeemote, a mobile gaming company, acquired by GAIA Holdings of Japan. There he worked with EA Mobile, Glu, Gameloft, Nokia, Sony, T-Mobile, Vodafone & others. He also held leadership positions at Digit Wireless, a mobile device UI/UX Co. and Logica (now Acision) the leader in mobile messaging delivering 2 trillion messages yearly.
Brian is the VP of Central Region Sales for NinthDecimal and responsible for evolving NinthDecimal’s Midwest team. He began working exclusively in the mobile advertising space at Yahoo! In 2008 where he led all mobile advertising efforts for the Central Region. While at Yahoo!, he worked with advertisers on their initial mobile campaigns across all major vertical categories. He also helped grow existing partners with their mobile advertising strategies. After Yahoo!, Brian went to WHERE Ads / PayPal Media Network, focusing on the mobile– location space and best ways for marketers to leverage both location and purchase data.
Jim Kiszka has been working in media/marketing for 18+ years having contributed to over 110+ brand’s success. Most recently he has been responsible for stewarding the paid digital media investment for Kellogg North America for such iconic brands as Pop-Tarts, Special K and Kashi. Prior to Kellogg, he managed paid digital media for Kohl’s Corporate helping launch and sustain private brands such as Jennifer Lopez, Lauren Conrad and Food Network. Before Kohl’s, his first 14 years were spent within several agencies (Digitas, Mindshare, ARC Worldwide) building successful brands with campaigns for Unilever (Axe, Degree, Dove, Suave), BP Oil, McDonald’s, Sears and Wrigley as well as multiple brands within other verticals such as pharmaceuticals, finance and recruitment advertising.
Andy leads the media team at R/GA Chicago. He has over 10 years of experience in digital advertising, strategy, and planning.He has helped develop and execute digital marketing programs for the Beef Checkoff, Capital One, USAA, NissanMotors, BlackBerry, and Adidas. He also worked at eBay as a marketing and advertising manager, including work on eBay brand campaigns, eBay Motors and the Parts & Accessories category.
In addition to his day jobs, Andy has completed several Taproot Foundation pro bono marketing projects with Chicago-area non-profits. He has contributed to OpenIDEO projects to support social causes, including a winning concept for fostering creative confidence among young adults.
Marc Lapides joined Cosi Restaurants, a $150MM fast-casual dining concept, as Director of Marketing in June 2013. In his role, he is responsible for overseeing all areas of brand strategy and marketing including loyalty & CRM; social media management; digital media buying and planning; local store marketing; web properties; PR; media buying; consumer insights; in-store merchandising; and traditional marketing.
Marc joined Cosi after working as a Group Account Director for TPN Retail, a division of Omnicom, where he managed Hershey’s digital programming with major retailers like Walmart, Target and Kroger. Previously, Marc was with Leo Burnett as Vice President, Account Director, where he spearheaded the e-commerce team, in addition to working on accounts such as Coca-Cola. Marc began his marketing career as a staff assistant in the Department of Communications at the White House. Other prior roles include Senior Account Director at the digital agency, Razorfish, and Senior Director of Client Marketing at Redbox. Marc earned his B.A. in Speech Communications with a minor in marketing from the University of Illinois. Today, Marc is a regular guest lecturer on the topic of advertising at his alma mater and for the university’s “Digital Bootcamp” series.
Having worked over 16 years in the field of strategic planning, digital and mobile, Moira Lisowski currently drives client and agency knowledge, innovative mobile product, as well as data and measurement initiatives within the mobile space at Starcom USA. This includes working to achieve client Kraft’s data vision by striking unique and first-of-its-kind data partnerships that accelerate Kraft’s ability for creating effective mobile advertising. Via the work she has done in connecting and pushing the mobile agenda among key internal teams at the agency, Moira helps ensure the agency’s strategies and tactics leverage the latest partners, opportunities and technology in the cluttered mobile marketplace.
Moira has worn many hats at Starcom USA including most recently serving as the digital director overseeing the Kraft Oscar Mayer and Cheese business units. In her role, one of the largest and most successful campaigns Moira was part of included the Lunchables program in partnership with SMG content creation unit LiquidThread. By working with content built around celebrity skateboarder Rob Dydrek, Moira’s team helped leverage the full online/offline ecosystem to surround the younger-skewing audience and brand results came back extremely strong as a result of the campaign.
Prior to Kraft, as a VP digital director, Moira served as a leader on Starcom’s digital activation team. In this role, she was influencing the agency’s digital strategy across the wide range of clients and industries, as well as managing digital talent and training initiatives. Moira has also held positions in the agency’s publishing activation group, as well as and oversaw the media strategy and innovation for Disney Parks and Resorts.
Moira holds a B.A. in Marketing from University of Iowa and spends her time outside of Starcom with her husband and three children.
Jeremy wears two hats in his current role at Razorfish: 1) he runs the mobile practice for the U.S., ensuring that the agency is driving innovation and service excellence across all mobile business lines including media, strategy, web/app development, analytics and more; 2) as VP Emerging Media, he and his team function as scouts – uncovering what’s around the bend and bringing it back to the agency in the form of consultation, education, ideation, partner and pilot opportunities, etc. He’s an 18-year veteran of Razorfish and is based in Seattle.
Jodi Marsh is SVP Communications & Digital Marketing for Ivie & Associates, Inc., a global marketing company based in the Dallas/Fort Worth Metroplex. She’s responsible for leading multiple digital teams and strategies throughout the US & with Ivie Asia teams based in Shanghai, China on digital marketing efforts. Jodi’s spent most of her professional career immersed in retail. Prior to Ivie, she spent numerous years as head of communications for Marsh Supermarkets, one of the largest midwest retail grocery chains and participated in the industry leading study, The Marsh Super Study, which provided an intensive 15 month study of grocery retailing, insights and trends. The study serves as a Harvard Business Review Case Study (PDF- #594042-ENG) and was officially published through Progressive Grocer Magazine. During her time on the retail side she also put forth the launch of one of the first CRM/ loyalty card program in the Midwest, setting the stage for 1:1 personalized marketing. Jodi’s passion for insights and new horizons in retail continue in the ever growing digital space. She is Executive Editor for the largest health & wellness custom publication in the US (print, digital application & mobile app).
She graduated with honors from Ball State University with a degree in Communications and Marketing and a graduate of the FBI Citizens Academy. She serves as the WBE certified company representative, is a member of several professional industry organizations and community boards. Jodi resides in Dallas with her daughter and when not working, loves to travel the world, engage in thought provoking conversation or just catch up on sleep!
Currently CEO and co-founder of PlaceIQ, at the intersection of advertising, location and big data, Duncan has a passion for and background in early-stage companies. Prior to PlaceIQ, he founded and led a venture-backed consumer Internet business with the goal of enabling and empowering users of location-aware devices, which built upon time spent working on RFID and universal positioning startups. Before that, Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.
Outside of the startup environment, Duncan has also made an impact for one of the world’s largest organizations, ExxonMobil, working for the company in the U.K. and Asia.
Megan has been rooted deep in the digital media world for 14+ years. She currently oversees the Mars business for DigitasLBi, consulting their brands through the ever-changing media space while also dedicating part of her desk to the agency’s mobile practice, where she supports client teams as they express themselves across mobile channels.
With expertise that runs deep through CPG, Retail, TelCo and Financial Service verticals, Megan’s background also spans a wide range of brand-focused efforts and hard-core direct response, along with everything in between. Her resume includes a strong media focus expanding across all formats, including video, social and cross-channel venues.
DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.
Woody has led the way of pushing the envelope in the media space by developing an award winning approach to digital media pricing. The pricing system was created for H&R Block and utilized digital channel attribution to dictate to publishers what their banner impressions were worth and they were paid accordingly. The attribution-based pricing method was recognized by the Jay Chiat Awards in 2012 in the Creative Technology category.
Also, Woody oversaw digital strategy for the launch of the Illinois Lottery’s online sales program. The Illinois Lottery was the first lottery in the United States to allow its residents to play Mega Millions, Power Ball, and Lotto via credit card through MyIllinoisLottery.com and the Illinois Lottery mobile app.
Prior to leading the digital strategy for clients, Woody was Group Director of Digital Analytics at OMD Chicago providing strategic insights and campaign reporting on brand health and direct response programs on behalf of OMD clients like H&R Block, State Farm, BMO Harris Bank, Illinois Lottery, Time Warner Cable Business Class, Pier 1 Imports, and SeaWorld Parks & Entertainment.
Woody joined OMD late in 2008. Prior to joining OMD, Woody served as Director of Digital Marketing Solutions for Acquity Group where he provided a key role in shaping various aspects of digital marketing strategies for clients such as Procter & Gamble, True Value Hardware, Underwriters Laboratories, WW Grainger, AmeriPride/Quebec Linge, Eastern Mountain Sports, and Francesca’s Collections. Woody spent time as Vice-President of Technology for ClearGauge/B2BWorks, the Internet’s first B2B online ad network, and Internet Solutions Director for Slack Barshinger & Partners. While with those organizations, he created innovated online programs for companies like Caterpillar, LSI Logic, Siemens, Monsanto, and Nutrasweet.
Woody’s expansive work history in digital advertising and marketing has allowed him to have his hands in a variety of projects ranging from display advertising, web analytics, quantitative and qualitative research, search engine marketing (including paid and SEO), e-mail marketing, mobile marketing, video, social media, and online promotions, as well as website design and eCommerce.
Dave Meeker serves as VP of emerging technology at Isobar where he balances time between strategy, user experience design and technology innovation, with a primary focus in helping to drive innovation for clients, keeping them abreast of where web, mobile, TV and screen-based, interactive technologies are headed as well as how the changes in the industry will impact their business.
Dave has worked with a variety of Isobar clients, including: Northern Trust, AllianceBernstein, Bloomberg, HBO, Motorola, Alinea, US Army, US Air Force, Nystrom, Tesla Motors, Motorola, Club Corp, The New York Jets and KCRW.
Aside from client and partner work, Dave serves as co-director of the Isobar Now Labs team, which acts as a means of idea incubation and creative technology R&D, along with mentoring our staff in terms of innovation, and next-generation design and development.
In addition to holding down duties that ensure we deliver world-class services to clients, Dave is also responsible for the management of several key partnerships, including Adobe, Google and Apple.
Dave is listed as the Inventor on Patents with Motorola, and in 2011 was recognized as a Computerworld Laureate in Innovation.
As sales leader for mobile products at Catalina, Patrick is responsible for working with Catalina’s existing core and digital sales teams to implement cutting edge, industry leading solutions with Catalina’s ground breaking and proprietary mobile media and commerce platforms for mass grocery and drug store networks. He is focused on product and brand evangelism, as well as campaign activation for top tier CPG product companies, managing direct client relationships with key accounts including Procter & Gamble, Unilever, Nestle USA, Dole Inc., Del Monte, Johnson & Johnson, Kraft Foods, Mondelez International, Kimberley Clark, PepsiCo and Coca Cola.
Prior to joining Catalina, Mr. Moorhead served as SVP Global Director of mobile platforms at Draftfcb, leading mobile initiatives for Draftfcb’s Chicago agency and across the Global Network, with a focus on key markets including China, UK, Europe and North America. He spearheaded the agency’s groundbreaking mobile platform partnership with Velti in 2010, played a lead role in the development and launch of the agency’s innovative mobile application, Heat Tracker, awarded the 2011 Social Media “Next Big Thing” Award, and led the implementation of the first-of-its-kind ShopAlerts geo-fencing SMS program on behalf of four Draftfcb clients in partnership with Placecast and AT&T.
Previously, Patrick led R&D efforts and implementations on behalf of Razorfish’s Emerging Media Practice group in the Central U.S. Patrick helped clients and staff understand and assess a number of emerging media technologies – including iPTV, video-on-demand, mobile media and messaging, online gaming, and digital signage – and their practical applications as marketing vehicles.
Patrick changed careers to professional marketing services after five years as assistant professor of design at Drexel University’s College of Media Arts and Design. His areas of focus at Drexel spanned a wide range of topics, including commercial publication design, brand marketing, fashion merchandising, and interior design.
A sought-after expert and internationally recognized thought leader on the topics of mobile and shopper marketing, Patrick has worked with some of the world’s most recognizable brands. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW (South by Southwest) Interactive, Digital Signage Expo, Digital Hollywood, and McGraw Hill Media Summit. In 2011 he served as jury foreman for the Mobile Marketing category at the prestigious D&AD Awards in London, delivered a keynote address at the Asia Marketing Effectiveness Conference in Shanghai, China in March of 2012, and the IAB Mega Summits in both Mexico City, Mexico, and Santiago, Chile.
Patrick sits on Mobile Advisory Committee of both the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB). He is active in various industry associations, including the Mobile Marketing Association (MMA), The Chicago Mobile Association / Chicago Interactive Marketing Association (CiMA), the Chicago Association of Direct Marketers (CADM). He was recently re-appointed to the Faculty of the Path To Purchase Institute, a leading organization in the discipline of Shopper Marketing, for the second year in a row.
Patrick holds a B.A. in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design. He lives with his wife and 1.5 year old son in Chicago.
Laura Mullen is a Mobile Manager at Airwave, OMD’s mobile arm dedicated to bringing clients innovative and sustainable mobile strategies. Laura has been instrumental in developing Walgreens paid mobile media approach, as well as advising other client accounts such as Nordstrom, Gatorade, Pier 1, PetSmart, etc. From developing 101s to executing innovative tactical plans, Laura has consulted with clients at all phases of their mobile journey. She is enthusiastic about the fast growing space, and how new technologies will play out in the world of marketing.
As senior vice president/director at media agency Starcom USA, Tracey Paull leads all media activation for Kraft Foods. Tracey’s passion for leveraging data to influence consumer experiences has laid the groundwork for Kraft’s activation strategy moving forward.
Prior, Tracey has worked throughout the Starcom Mediavest Group including serving as the agency’s programmatic buying expert while running the Kelloog’s account. Tracey worked at sister agency Spark as their digital guru, working with clients Dairy Queen, Birds Eye, Morgan Stanley, ConAgra and Purina where she delved into her knowledge of women consumers to strategically plan impactful, creative media campaigns. Tracey joined Spark by way of MediaVest in New York where she worked with client Coca-Cola. For three years, Tracey developed and implemented award winning campaigns for one of the world’s largest brands and gave special focus to new and emerging brands including Vitamin Water within the Coca-Cola umbrella.
A three-time winner of Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners, Parker joined McCann Erickson North America from Tribal DDB, where he has served as Co-President for the past three years. As part of his focus on digital integration, his responsibilities at McCann include developing innovative new digital offerings and relationships, and helping the agency create a deep pipeline of talent and partnerships.
A 12-year veteran with DDB, Parker was part of the team that launched the Tribal DDB brand in Canada and globally. Most recently, Parker oversaw all West Coast client relationships for the company and is credited with helping to reinvigorate the brand, talent base, offering and client portfolio. Earlier, he was a member of the leadership team of a digital startup, Betawave, and previously was Director of Digital Strategy for GS&P, responsible for the overall evolution and growth of that agencyís digital offering. Parker got his start in the agency business with Tribal DDB in Canada, where he rose to National Managing Director and opened offices in Vancouver and Toronto.
Having grown up in a small town in Wisconsin where the main industry was CPG (hint: Kleenex), Elisabeth understood the importance of that industry from an early age. Now as the mobile lead for Yahoo in the CPG-Health category, she is recognized as a thought leader working with top CPG and Health marketers across the country as they build out their mobile strategies – especially as mobile evolves from traditional to native formats.
Before joining Yahoo in 2010, she spent 5 years in digital advertising for Viacom both in Chicago and LA working with brand leaders like Paramount, Sony Pictures, Red Bull, Microsoft and Hyundai/Kia creating programs around “South Park,” the UFC and “The Daily Show.”
Elisabeth is as passionate about life as she is her work. She is a certified sommelier and has climbed to base camp of Mt. Everest…although she wouldn’t recommend drinking a glass of wine at 18,000 ft!
Eric Perko is the VP / Media Director for DigitasLBi San Francisco, where he leads digital media efforts for Taco Bell. On Taco Bell, Eric looks to stay ahead of the industry by developing innovative digital strategies, finding new ways to connect with consumers in unique ways and drive customers in store.
Eric is the founding member of the DigitasLBi San Francisco media department, an office which operates as a creative- and innovation-led boutique agency with the scale and clout of the world’s largest digital agency network. The result is groundbreaking work that’s driving client business and being recognized by the industry, such as Taco Bell’s record sales and recognition by Ad Age as Marketer of the Year.
Prior to DigitasLBi Eric spent many years at San Francisco Agency, Swirl, where he led efforts for clients such as eBay, Google, Cisco & others.
As General Manager of Thinknear by Telenav, Eli Portnoy oversees the only mobile advertising ￼network focused on using location more intelligently to deliver unique audiences, better consumer ￼experiences and deeper location insights for advertisers.
A thought leader in the mobile advertising space and a vocal proponent of making location the driving factor in differentiating mobile from other digital advertising platforms, Portnoy has written for and been quoted in numerous publications including TechCrunch, Digiday, MediaPost, Street Fight Magazine, iMedia and Forbes. Portnoy is also a frequent industry panelist and focuses on evangelizing the use of intelligent location technologies in the mobile advertising space.
Portnoy co-founded Thinknear as part of TechStars, the elite technology incubator based in New York. In 2012, Portnoy oversaw Telenav’s acquisition and integration of Thinknear, the largest successful exit of any TechStars venture to date. The acquisition gave Thinknear access to more than 14 years of Telenav’s location data—something that no other mobile advertising company can match.
Prior to Thinknear, Eli was part of the senior product management team for Amazon’s digital video group, where he focused on connected devices and subscription products. Eli has been named a “Top Young Entrepreneurs” by Businessweek and ranked 21st on Inc. magazine’s “Coolest Young Entrepreneur” list. He earned a BA from the University of Pennsylvania and an MBA from Harvard Business School.
Currently Kalyana is the VP, Global Platforms for Accuen Media, an OmnicomMediaGroup company. Kalyana is focused on building the most advanced programmatic media buying platform that leverages data and optimization techniques to reach the right consumers with the right message at the right time across devices. Kalyana is a seasoned technology professional with over 13 years of experience in roles ranging from hands-on software engineering to product strategy and product management. Kalyana has an MBA from Georgetown University and a BS in Computer Science from Carnegie Mellon University.
As senior vice president, multi-platform sales and brand integration for The Weather Company (Weather), D.J. Reali leads the network sales team’s efforts in creating high-level multi-platform media concepts as well as long-term initiatives that will drive persistent growth among its largest accounts. He also helps the team build and manage relationships at the highest levels of the company’s client and agency partnerships. He is closely involved in the development of the ongoing selling strategy and has been a leader in crafting the company’s Upfront sales messaging. Reali was named to this role for his developmental guidance and success with clients including Allstate, Hallmark, Disney, and State Farm, among others.
Reali joined Weather in 2000. He previously served as vice president, cable television sales and most recently as vice president, regional manager, Midwest advertising sales for the company. He continues to lead the Midwest region in his current role.
Reali’s career in media spans 28 years and includes time on both the agency and media sales sides of the business. Before joining Weather, Reali was an account executive at HGTV. Prior to that, he was partner and group media director for J. Walter Thompson. He began his career as a media planner at Campbell-Mithun Advertising.
Reali received a bachelor’s degree in advertising and public relations from the University of North Dakota. He currently resides in Chicago.
As President of Digital it is Shenan’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.
A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her acumen spans the entire spectrum of digital marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting.
Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected business known for its work with luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as The New York Times, and A&E Television Networks. In 2011, she sold the agency to CreateThe Group, remaining on as Chief Media Officer.
In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its client most valued business partner.
Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.
In addition to his strategy role on the Kimberly Clark account, Dan serves as one of the leads on Mindshare Chicago’s iThink Mobile team—tasked with evangelizing mobile across Chicago accounts. He would love to see mobile media avoid the pitfalls of digital display, and develop impactful, creative solutions that tell a brand’s story in ways that deliver value for consumers. His day-to-day responsibilities include managing cross-media strategy for Kimberly Clark’s Family Care brands (Kleenex, Cottonelle, Scott and Viva). During his time at Mindshare, his brand’s work has won several awards including a Bronze Effies for VIVA’s “Take a Stand With Mike Rowe” and Kleenex’s Softness Worth Sharing program as well as a 2012 CIMA Star for Best Cross Media Campaign for Cottonelle’s “Respect the Roll” program. Having started his career in spot TV and radio buying at GSD&M, then moving to strategy at OMD/Prometheus and finally hybrid planning at Mindshare, Dan has worked with a bevy of clients including Kimberly-Clark, AT&T, MasterCard, BMO Harris Bank, REI and Cars.com. Dan loves to share digital thought leadership and has done so recently on several panels including the Chicago Interactive Marketing Association, Microsoft and AOL. Dan is a 2004 graduate of the University of Missouri-Columbia’s Missouri School of Journalism with an emphasis in Strategic Communications.
David is Chief Scientist for YP’s mobile display business. He was previously Chief Scientist at Sense Networks, a location-based mobile advertising company that YP acquired in 2013.
Having specialized in machine learning and statistical modeling during his doctoral studies at UC Berkeley, David lead the development of Sense’s capabilities in three core technologies: location data analysis, ad targeting, and RTB (real-time bidding) strategies.
Prior to Sense Networks, David consulted for Zillow and Aptima, served as a scientific advisor to Discovereads (acquired by Goodreads), and worked at The MITRE Corporation on problems in cryptanalysis and pattern recognition. In 2001, he received MITRE’s Special Recognition Award for finding a key security vulnerability in a proposed encryption system for GPS. David has published a number of papers on statistical learning theory and natural language processing.
David has attended Yale University (Mathematics, B.S), Harvard University (Applied Mathematics (Computer Science track), S.M.), and UC Berkeley (Statistics, Ph.D.)
As a child, one of my most memorable experiences was visiting my Godmother in Chicago. I had the opportunity to spend the day with one of her friends who worked in Advertising. When I returned home, at 11, I told my Dad that when I grew up I was going to live on Lake Shore Drive in Chicago and work in Advertising.
I’m almost there having spent my entire adult life (including college) in the pursuit of of a career in Advertising, an industry I love to its core. Now that I once again live in Chicago (albeit not on LSD) I can say that I have reached my childhood goal.
My latest opportunity is to lead the creation and development of a next generation media agency called BPN. BPN is a Mediabrands agency and we are reinventing the media space. Media agencies (and if we are honest, a lot of advertising agencies of all types) have been fairly stagnant the last several years. It is time to break the paradigm and develop media plans that are built around true insights, not just demographics and truisms. (i.e. Moms love their kids)
BPN is being built as a truly differentiated agency that delivers different kinds of plans, based on insight, and is focused on pay-for-performance compensation models that put us squarely in alignment with our clients.
The opportunity to help build BPN directly lines up with my career focus on growth, business development, digital strategy and creating solutions for companies that deliver results. I知 honored to be included in this next phase of change as the world of advertising gets reinvented, again.
As EVP, Managing Director, Shelby Saville oversees digital planning investment and operations. Known as an innovator in digital strategy, Shelby is constantly challenging the current digital models in an effort to achieve better integration with other media channels. Shelby is dedicated to fostering a culture of flexibility by promoting beta-testing and consumer-focused campaign management that can change instantaneously – much like today’s consumer. Currently, Shelby’s work is garnering industry attention for advancements in video that allow consumers to control their video experience and effectively interact with advertisers. A revered industry spokesperson, Shelby often shares perspectives, consumer media trends and the latest news affecting the digital media community. Named an Adweek Media All-Star and CIMA’s Digital Media Person of the Year, Shelby leads Spark’s digital practice as well as several of Spark’s leading digital clients.
A battle-tested media leader, Kristin has been behind the digital work of 20+ brands coming out of the Chicago market. Her philosophy is consumer centric at the core, with a passion for future-proofing her client’s businesses and cultivating strong agency teams.
Kristin currently oversees the consumer products for a top financial institution. In addition to her client work, she is also a contributor to the national programmatic and mobile practices at DigitasLBi, where she brings breadth and depth of expertise to set the course for two of the industry’s most rapidly changing environments.
DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.
Adam Shlachter is Head of Media Activation at DigitasLBi, North America. In this newly-created national role, Shlachter is responsible for developing and overseeing the agency’s approach to key media partnerships and investments, such as DigitasLBi’s pre-NewFront 2014 partnership deal with Google. Adam also leads media for the American Express Global Advertising & Brand Management team, and serves as the New York Media Capability Lead.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Advertising Age, The Wall Street Journal, and Digiday, and he is a frequent speaker at conferences and industry events. In 2014, Adam was honored as one of Adweek’s Media All-Stars.
Shlachter joined DigitasLBi from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key U.S. clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
Adam received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
Vincent is an experience designer and a co-director of the Mobile COE specializing in product development, mobile strategy and planning, and experience design. He has over 20 years of product development experience with 11 years focused on mobile strategy and mobile experience design for iOS, Android, Linux Java, and mobile websites. In addition, he has extensive experience leading product development for varied industries including medical, consumer electronics, and sports products.
As an Experience Director with Razorfish and co-director for the Mobile COE, Vincent has lead the definition of mobile strategies and as well as the design of solutions for leading financial and insurance services, retail, and food distribution brands. Vincent has led six native apps initiatives across the major platforms — iPhone, iPad, and Android — and has redesigned a number of mobile sites.
Prior to joining Razorfish, Vincent worked at Samsung Mobile North America as an experience planner, Motorola as an experience design manager and provided consulting services to various clients such as NII, Baxter, Intel, and Polycom.
Vincent holds a Masters Degree in fine arts from the University of Chicago and a Bachelor of Arts from the Columbus College of Art and Design.
Josh Sitzer is Director of Marketing and Sales for Sprint’s mobile media subsidiary, Pinsight Media+. He has responsibility for meeting top line revenue objectives and telling the Pinsight brand story. Previously he led marketing for OneLouder Apps–a mobile apps and advertising company that was acquired by Sprint in 2013. There he established TweetCaster as the #1 mobile Twitter app, with over 25 million downloads. Josh received a BA from Wesleyan University and an MBA from Cornell University’s Johnson Graduate School of Management. Follow him @joshagogo.
Frederick Stallings drives the identification and commercialization of key product opportunities for Mobile; crucially coordinating the needs of sales, marketing, inventory, and technology to drive growth in mobile with a particular focus on emerging multi-screen data and insights. Launched in 2012 Collective’s emerging practice continues its advancements under Frederick’s instrumental guidance through product development and strong consumer understanding. In early 2013 Frederick completed The Multi-Screen Dayparting Playbook, which explores the correlation between mobile devices and consumer behavior during traditional TV day-parts.
Prior to joining Collective, Frederick headed the East Coast division of Airwave, OMD’s mobile marketing department, instrumental in mobile investment and strategy on accounts such as WB, Pepsi, GE, Toys R Us, Hershey’s, H&R Block, Visa, FedEx, and Monster Jobs.
As the CEO of Ansible, Angela is charged with evolving Ansible’s full-service mobile agency capabilities in the areas of strategy, analytics, creative, technology and media. Her background includes broad global account management married with mobile-specific leadership that enables her to build Ansible for the future of marketers’ needs, as mobile becomes consumers’ lead device. Angela joined Ansible from Publicis Groupe’s SMG, where she most recently served as the agency’s Global Account Director on the P&G business.
Hynek is a recognized industry leader with in-depth knowledge of local and national online marketing spaces. Joining his first “agency” in 1993 at Grey Prague, he has accumulated over 20 years of cross-media marketing and advertising experience working with premier brands including P&G, Walmart, Microsoft, British Airways, Nissan, Allstate and others. For the past 12 years he has been solely devoted to the evolution of digital space. Continually innovating, Hynek has been working alongside other Publicis Groupe agencies and best-in-class partners to bring frontline digital solutions to SMGdm clients and cleverly broaden the boundaries of the business we operate in.
Hynek was born and raised in Prague, where he earned an MBA from The Prague School of Economics.
When not working or traveling, he is usually found coaching on a soccer field in suburban Chicago, where he now resides with his wife and two children.
Scott Swanson has served on the founding team of the interactive advertising industry’s most innovative startups. Scott was co-founder and CEO of Mobile Theory, which was acquired by Opera Software in 2012. Prior to founding Mobile Theory, he served as General Manager of the advertising network at Glam Media and was on the founding team and employee #5 at Tribal Fusion, where as Vice President of Publisher Development, he led the development of what became one of the industry’s largest and highest-grossing online advertising networks. Scott is a regular contributor to various trade publications including Digiday, iMedia, and Mediapost. As the President of Global Advertising Sales for Opera, Scott leads the company’s initiatives to develop innovative new mobile ad products for the company’s advertiser and agency customers.
Tan is VP of Publisher Solutions at Airpush. Tan joins us from Velti where he was VP of Publisher Solutions for the Mobclix Exchange and Velti Media. Prior, he was at Yahoo! and was responsible for pricing and yield optimization for the west coast. Tan joined Yahoo! as part of the BlueLithium acquisition, where he contributed strategic leadership and was instrumental in the integration and management of the Yahoo! Ad Network on the Right Media Exchange. At Bluelithium, he managed their key partnerships as well as media optimization strategy to contribute to the network’s significant growth in reach. Tan has provided thought leadership through various events and articles regarding mobile monetization with a global focus. Tan holds a degree in Political Economy from the University of California.
An LA native that has called the Bay Area home by way of Bangkok, Tan’s expertise in managing strategic relationships, monetization, media planning and executing new revenue generation opportunities successfully brings brands to premium publishers while building stellar products and teams.
Rishad Tobaccowala is chair of DigitasLBi and Razorfish, two leading, global digital marketing and business transformation networks that are part of the Publicis Groupe – the world’s third largest communications group.
Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.
He serves as an advisor to a host of companies in the venture capital and start up space include Greycroft Ventures, Abundant Ventures and Jana Mobile.
Rishad is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.
Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.
John Trimble serves as the Chief Revenue Officer of Pandora Media where he is responsible for all advertising revenue, strategic sales marketing and advertising operations. Pandora’s diverse revenue streams tap display, mobile, audio that reach consumers on their computers, mobile phones and consumer electronic devices. Pandora advertising offerings utilize the super-specific aspects of internet radio: a medium that enables advertisers to reach any type of consumer, anytime, anywhere – based on a multitude of quantifiable data.
Previous to Pandora, John was the EVP of sales at Glam Media where he helped guide their revenue and product expansion. Before that, John was part of the executive team tasked by News Corp. to develop and execute the creation of Fox Interactive Media where he was part of the acquisition team that brought MySpace.com and IGN.com into the Fox Interactive Media fold. He was also responsible for building out all ad marketing and operational functions while overseeing branded sales for MySpace, IGN, Fox Sports.com and American Idol.com. John has balanced his digital career with quality brands, in the role of Director of Sales for Sports Illustrated.com and with innovative starts ups in his position as Vice President of Sales with Phase2 Media.
John received his BA from St. Lawrence University. When he is not on the road looking for ad partners, he is evolving his station list to keep relevant with his family of four children. His current Pandora lineup features the Counting Crows, the Dropkick Murphys, Kanye West, U2 and Jack Johnson.
As Media Practice Lead at Digitas since 2011, Colleen sets the strategic vision that guides more than 100 leading-edge digital professionals across display, search, mobile and social. During her tenure with Digitas, the team has grown 40% and launched a West Coast office, while driving award-winning innovation for new and existing clients. Additionally, she leads digital media for industry leaders in the CPG, financial and appliance categories.
Previously at Mindshare, Colleen made significant contributions to growing the Chicago office, including leading new business wins totaling more than $300 million in revenue. She led large multidisciplinary teams on businesses including Abbott Labs, Radio Shack and Wrigley, guiding each of these traditionally focused clients into new digital and offline channels with demonstrable results. On the Wrigley business, she built the communications strategy for the most successful gum launch in category history. On Abbott, she led the development of their first-ever Integrated Marketing Communication process that drove marketing integration and strategy development for the Nutrition Division. She has several Effies to her credit for delivering innovation tied to clear business outcomes.
Colleen lives in Chicago with her husband and young son, who knows considerably more about all things digital than she does, and is still trying to teach her the secret to winning at Angry Birds.
Jesse Wolfersberger is Director, Consumer Insights for GroupM Next, the forward-looking, innovation division of GroupM that offers thought leadership, industry perspective, operational support and scalable business solutions to GroupM agencies (Maxus, MEC, Mediacom and Mindshare).
Starting out as a sports writer, Jesse jumpstarted his career in digital advertising and joined the GroupM Next team in 2009 as analytics manager, where he specialized in thought leadership, econometric modeling and writing. In his current position as director of consumer insights, Jesse leads proprietary internal and external research initiatives, including partnering with top digital companies on large-scale joint projects, to identify important trends for advertisers. He also creates predictive models to help
GroupM agencies and clients make informed decisions, and is tasked with providing thought and data to help GroupM agencies stay on top of the changing digital landscape and trends in consumer behavior.
Jesse holds his Bachelor’s degree in English from the University of Missouri – Columbia and his Master’s in Economics from the University of Missouri – St. Louis.
Outside of GroupM Next, Jesse uses his analytics knowledge towards his hobby of baseball statistics. He has been a staff writer for FanGraphs.com since 2010.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicks off in 2015 with our third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix, top app developers reveal how they are expanding distribution of their apps, and everyone focuses on making money in the hot mobile media landscape.