Mobile Media Summit


“Cars & Stars” – Come Hear How Top Auto Advertisers And Entertainment Studios Are Moving Mobile Up In Their Media Plans.

Explore how two of the most active advertisers in mobile, automotive and entertainment, have made mobile a cornerstone strategy of almost every car or movie campaign. Hear what opportunities are available right now and what will be available later this year. How are leading brands and agencies using mobile to not just reach, but engage their audiences? Mobile Media Summit has the answers.

Upcoming Event

Mobile Media Summit LA 2014
April 1st, 2014
Los Angeles • SLS Hotel • MAP

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John Abel Director, Global Marketing

Originally from the UK, John has led Automotive Marketing teams in Europe, Asia and North America, for a variety of volume, premium, and niche Brands.  He is currently responsible for Global Communications and Brand Integration atMazda. He is based in Southern California, but reports to Global Headquarters in Hiroshima, Japan.

Prior to this assignment, he led Mazda’s US Marketing efforts, working with the WPP Group to conceive “The Garage – Team Mazda”, established in 2010 to handle the North American Communications business across all channels, focusing hard on the challenges of digital engagement.

He joined Mazda in 2003 as Director, Marketing Communications for Mazda Motor Europe, based in Germany, and was subsequently promoted to lead the Global Brand Management team at World Headquarters in Japan.

His prior career included time with Ford of Europe, and Jaguar / PAG, in a variety of Field Management, Sales Operations, Marketing and Strategy roles giving him first hand involvement in most of the world’s key automotive markets.



Patrick Albano VP, Social Mobile Sales

Patrick Albano has led sales and marketing for some of the world’s largest and most innovative media companies.  He is currently vice president of Social, Mobile, and Innovation Sales at Yahoo!, leading a team responsible for working with marketers to deliver solutions across Yahoo!’s most innovative first-to-market products.

He previously was vice president of global sales at Citizen Sports, a social sports startup that focused on Facebook and smartphone applications and that Yahoo! acquired in April 2010.  At Citizen Sports, Albano’s team helped define the social-marketing landscape, selling some of the first large-scale, sharable brand integrations within Facebook and iPhone platforms.

Prior to Citizen Sports, Albano was the national director of digital sales at Sports Illustrated, focusing the sales team on digital revenue growth, leveraging SI’s Internet, mobile, social, VOD, and emerging platforms.  Under his leadership, the sales team was ranked the #1 sales organization in the online news and sports category by clients and agencies in the Jack Myers annual survey of Internet professionals.

An industry veteran since the late ‘90s, Albano also has held digital sales leadership positions with,, and



Rebekah Ale Senior Technical Producer

Prior to my current role at Ansible, I worked at and saw the unveiling of a mobile program truly ahead of its time, Epi-to-Go. Even though it was very early on, I’ll never forget that moment when I saw Epi-to-Go come to life almost 10 years ago on my Motorola Razr, in an instant I knew that I was hooked on mobile and haven’t looked back since.

I truly believe in the opportunities mobile has to offer advertisers and the meaningful experiences it provides to their consumers. At Ansible I get the opportunity to help my clients realize the potential of mobile for their businesses and ultimately achieve their goals. Working with the leading strategic and creative minds in the industry provides me the

Opportunity to produce cutting edge and industry-leading work, many of which have won prestigious awards including the Cannes Lion, iAB Mixx, Digiday, OMMA, Intel Marketing Innovation, and FWA. I’ve produced everything from IPG’s first iPhone Application for Timberland to HTML5 mobile media experiences for Intuit, from managing the mobile and tablet site for Kia to an image recognition sweepstakes campaign for Intel. Along with my role at Ansible, I also serve on the board for Women in Wireless, a non-profit that strives to empower and develop female leaders in mobile & digital media.


NBC Universal

Kjerstin Beatty VP Media

Kjerstin Beatty has been Vice President of Media at NBC Entertainment since October 2012. Before that, she served as Vice President-Media at Showtime Networks from 2005-2012 and was a media director at MediaVest in New York from 2004-2005. From 1999 to 2004, she was media supervisor at Mediaedge:cia.



Christina Beaumier VP, Global Client Development

Christina Beaumier is Vice President, Global Client Development of Xaxis. As Vice President, Christina is responsible for driving worldwide growth for Xaxis through the development of strategic relationships with agency partners and their clients. Christina is instrumental in the definition and commercialisation of new products for agencies and advertisers that improve the return on digital advertising dollars.

Immediately prior to her current role, Christina worked in a similar capacity as Director, Strategic Engagements of the Media Innovation Group (MIG), a WPP company.

Before Christina worked at the MIG, she was Associate Director at Millward Brown Optimor where she led management consulting teams in developing brand strategies for Fortune 500 companies to improve their financial return on marketing activities.  Christina has lived on four continents; including two years in Africa as a Peace Corps volunteer in rural Burkina Faso.

Christina has a Bachelor of Arts in International Relations and Economics from American University and a MBA from Massachusetts Institute of Technology (MIT), Sloan School of Management.



Michael Blank Business Dev Executive

Michael Blank is a Business Development Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, and Beijing.  Blank is based in the Los Angeles office, where he helps guide the agency’s mobile initiatives.  His responsibilities include sourcing and managing deal opportunities for clients in television, film, fashion, lifestyle, music, and sports, among other areas.  Within the Business Development group, Blank also works to create new business opportunities for CAA and its clients in the digital sector.

Previously, Blank was an Investment Associate at Bridgewater Associates in its Research Analytics department, where he helped develop Bridgewater’s understanding of the global economic system and how to convert that understanding into systemized investment strategies.  After Bridgewater, Blank worked with some of the world’s top social media influencers, identifying monetization and partnership opportunities.  Blank joined CAA in 2010.

Blank graduated with honors from Yale University with a B.A. in Economics.


Marchex Institute

John Busby VP

John Busby leads the Marchex Institute, a research and analytics team that publishes findings on mobile advertising and the growing digital call advertising industry. The Marchex Institute also provides custom research and consulting services for customers on their mobile and call-ready advertising campaigns. Previously, Mr. Busby served as Vice President, Product Engineering.

Prior to joining Marchex in 2003, Mr. Busby held various product and program management roles at InfoSpace’s consumer and wireless divisions and Go2net. He holds a bachelor’s degree from Northwestern University.


Palisades Media Group

Arthur Chan SVP-Digital

Arthur Chan currently oversees all digital marketing for Palisades MediaGroup. Since 2004, Chan has produced award-winning campaigns for Relativity Media, Focus Features, The Weinstein Company, A24, Paramount Vantage, New Line Cinema, Lionsgate, Miramax and MGM/UA, among many others. These accolades include the W3s, DMACs and the Movie Marking Key Art Awards.

Chan has also earned multiple awards and accolades throughout his career, including a Gold Media Lion at Cannes, an Effie, Mediaweek’s Media Plan of the Year and Media Magazine’s “Best of the Net.” A 2005 “Rising Star” in OMMA Magazine, he was named one of iMedia’s Top 10 Hottest Digital Marketers in 2011 and was just honored as thinkLA’s 2013 Hall of Fame inductee. Chan has also been featured and quoted in The Wall Street Journal and Ad Age, among other publications.


Horizon Media

Stephanie Chi Supervisor, Mobile Strategy

Stephanie leads the charge in driving mobile education and strategy in Horizon’s Los Angeles office while managing the planning and buying of mobile media. Prior to her current role, Stephanie worked within the brand and account group with a focus on digital strategy across Horizon Media’s SEM, digital and social practices. Stephanie comes to Horizon Media from OMD LA, where she worked on the Nissan and Infiniti digital team. Stephanie is a graduate of the UCLA Communications program, with a focus on Mass Communications.



Bill Clifford CRO

Bill is responsible for advertising sales, mobile commerce, and the growth of SessionM’s mobile publisher network. Prior to joining SessionM, Bill was at WildTangent where he managed a global ad sales organization, launched a leading in-game ad platform, and built a network of game publishers and developers reaching over 150 million monthly unique users. Bill has been a pioneer of new advertising models that have fueled award winning campaigns for major global brands like Unilever, P&G, and Levi’s. During his 10 year tenure at WildTangent, Bill also served as General Manager of Advertising Platforms as well as Creative Director. Prior to WildTangent, Bill was Director of West Coast Sales at News Corporation’s News Digital Media (now Fox Interactive Media). He was a charter member of the IAB Games Committee and also serves on the IAB Mobile Committee and the IAB Sales Executive Council. He is a graduate of Georgetown University and lives in Manhattan with his wife and daughter.


Universal McCann

Gregg Colvin COO

Recognized for his track record of innovation, Gregg Colvin has dedicated his career to developing strategies and executing solutions at the intersection of content and technology.

Currently, Gregg serves as Chief Operating Office for UM in North America. With his commitment to creating ground-breaking campaigns and pioneering ideas , Gregg is working to ensure that UM stands at the forefront of the agency evolution.  During his tenure at UM, Mr. Colvin also served as the senior vice president and digital lead for UM in Los Angeles. In this role, he was responsible for creating dynamic digital plans and leading the numerous UM teams that support, among other companies, every Sony division.

Prior to joining UM, Gregg served as the head of business development and business operations for Fox Digital Media (FDM). His work at FDM focused on the distribution of broadband video, multi-platform monetization and the creation of strategic partnerships for a network of more than twenty five sites including and

Before that, Gregg served as vice president of business development for entertainment at Fox Interactive Media (FIM). There he was responsible for business development and entertainment related initiatives for properties as diverse as MySpace, IGN and Rotten Tomatoes.

Mr. Colvin earned his J.D. from the UCLA School of Law and is also a graduate of the UCLA School of Film and Television.



Greg Crockart Co-President

From the beginning of his career, Greg has been at the forefront of online and mobile. Greg worked with UK interactive agency pioneers Hyperlink and AKQA before joining Flytxt, the world’s first mobile-focused agency, in 2001. In 2003 he relocated to Seattle to bring Flytxt to the U.S. market, and to work with AT&T on the “American Idol” sponsorship. Gaining clients such as AT&T, Target, and HP, Flytxt secured its position in the market and was acquired by Buongiorno in 2007. In 2011, Greg relocated to Los Angeles to head up Joule’s West Coast operations and work with Paramount Pictures on their mobile activity. In July 2013 Greg became Co-President of Joule’s US. operations.



Paul Cushman VP-Sales and Business Development

Paul Cushman is the Vice President of Sales and Business Development at Drawbridge and is responsible for the company’s publisher, partner and monetization strategy.

Paul has led sales and BD teams in the mobile industry for over 10 years, most recently at Yahoo where he was head of sales for all of Yahoo’s phone, tablet and IPTV solutions for the last 5 years.

Prior to joining Yahoo! Paul served in senior positions in 3 mobile start ups in the US, starting in 2001 in text messaging (m-Qube, acquired by Verisign), then visual search (Neven Vision, acquired by Google) and lastly widgets (Mobio, now extinct). Before coming to the US, Paul worked for McCann-Erickson Worldwide for over 10 years in Hong Kong, Saigon and Jakarta. He began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their 3 children.


Saatchi & Saatchi

Tomos Evans Director-Social

Tom joined Saatchi & Saatchi LA (SSLA) as Social Engagement Director in the summer of 2010, relocating from New York where he had launched London based brand entertainment agency Cake’s (Havas Group) first US office.

Prior to working with SSLA, Tom worked with top UK PR, events and creative agencies including Red Consultancy, Freud Communications and Cake. Whilewith those agencies he worked at the forefront of the evolution of socialmedia, instilling the medium as the primary route for brands to build lastingrelationships with consumers.

Strongly believing social media has a place in both the digital and real world,Tom works to demystify the concept with the belief that despite new channels of communication, the standards of human and corporate communications remain – answering the question, why would anyone care and what’s in it fort he individual?

At SSLA Tom acts as a leader in the agency’s drive toward digitally centered thinking. From providing social perspective during development of new programs to collaborating with the creative and production teams on how to maximize effectiveness, Tomos ensures Saatchi LA is at the forefront of the digital age. As a liaison between idea management and the rest of the agency,Tom helps guide and manage traditional and interactive social campaigns to successful completion. He and his team are responsible for developing socialmedia and content strategies that drive growth of Toyota’s social and digitalmedia programs. Previous to Saatchi LA, Tom created digital and real world creativecommunications / social campaigns for Motorola, Sky Broadcasting (NewsCorp Int), Vodafone, Sony and Jack Daniels amongst others. He received hisPost Graduate in Journalism and undergraduate Law Degree from CardiffUniversity, Wales.

Tomos has been featured in Fast Company, Forbes, PSFK, Google Creative Sandbox and is a contributor to The Economist for his industry expertise.



Konrad Feldman Co-founder & CEO

Konrad Feldman co-founded Quantcast with the aim of transforming the consistency and performance of online advertising through science and scalable computing. Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Today, Quantcast directly measures more than 100 million web destinations, collects well in excess of 500 Billion new data records every month and routinely processes as much as 30 Petabytes of data every day.

Mr. Feldman has 18 years’ experience in applying machine learning to the analysis of massive data sets across a diverse range of industries including banking, insurance, telecommunications, utilities and retail. Prior to Quantcast, Mr. Feldman co-founded the software company Searchspace, which helped the global financial services industry detect terrorist financing and money laundering. Feldman holds a BSc in Computer Science from University College London (UCL) where he subsequently spent three years as a Researcher investigating the use of Artificial Intelligence in the Financial Services industry before founding Searchspace.



Dan Grigorovici Founder & CEO

Dan Grigorovici, founder and CEO of AdMobius, is a digital marketing expert with 15 years experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. Part of the Quattro Wireless executive team, he continued to lead Analytics, Targeting and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closelywith Fortune 100 advertisers to provide integrated platform solutions that combine audience targeting granularity and scale. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting adnetwork, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.



Jonathan Haber Chief Innovation Officer

Jonathan Haber is the Chief Innovation officer of OMD, responsible for creative media, technology, emerging media, and all breakthrough initiatives designed to keep clients at the forefront of innovation through technology, marketing and creativity across all platforms. In his role Jon developed and runs the Ignition Factory, a creative catalyst group staffed with talent from a wide variety of marketing disciplines dedicated to thinking new and different. OMD’s Emerging Media, Gaming (Zero Code) and Mobile (Airwave) specialty units were designed by and report to Jon. Jon manages employees in the Ignition Factory and OMD’s specialty units throughout the U.S.

Under Jonathan’s leadership, OMD has seen exceptional growth and innovation in mobile and gaming. Additionally, the Ignition Factory’s unique marketing programs have captured recognition on behalf of its clients, evidenced by winning over 70 awards in its four years of existence. These include a Cannes Lion, multiple Adweek Buzz awards, Creative Media awards and Effies, among others. Some of the notable campaigns include the OMD/Spotify Hackathon, CW Twitter-in-Print, Levi’s/Dockers Shazam It! Superbowl, GE/OMD Incubator, Showtime’s Nurse Jackie on the Kindle and the world’s first Foursquare activated baseball dispensing Billboard.

Prior to joining OMD, Jonathan was Vice President of Innovations at Initiative, where he oversaw all content strategies, emerging technology, traditional media reinvention and cross-platform creative media projects. He has received numerous honors including being named Media All-Star by Mediaweek, Online All-Star by Media Magazine, Min’s 21 Most Intriguing People, and a Next Gen Marketing Exec by Brief Magazine.

Jonathan holds a degree in Psychology and Criminal Justice from The George Washington University. Jon is an avid technophile, an entertainment junkie, and an amateur dog whisperer.



Michael Hayes President Digital

Michael Hayes serves as President, Digital Communications, Worldwide with responsibility for strategy and operational oversight of the agency’s digital practice. Michael also oversees the management and development of key worldwide accounts while continuing to steward the firm’s US operation. Hayes is a member of the agency’s Worldwide Leadership Team and is also responsible for the design and evolution of the firm towards a performance model. Michael’s teams manage digital programs and campaigns on behalf of the agency’s flagship clients including Hyundai Kia, Bayer, Lionsgate, Dr. Pepper Snapple Group, USAA, Intuit Turbotax and Carl’s Jr.

Under Hayes’ leadership, Initiative’s digital discipline has evolved dramatically from a handful of team members to more than 120 practitioners while increasing digital revenue for the agency by nearly 500% and repeatedly distinguishing itself in the process. Hayes has been integrally involved in the agency’s re-invention into a digital force asserting his expertise, passion and commitment to the power of digital media as key elements in the agency’s strategy.

Prior to Initiative, Michael spent nearly two decades as a pioneer in interactive marketing with both blue chip and entrepreneurial companies. He spearheaded the launch of several new businesses in the digital marketplace with the Walt Disney Co.,, Mitsubishi Motors, and Times Mirror.

A highly respected industry authority, Michael is a member of the American Association of Advertising Agencies (4A’s) Privacy Committee and a frequent speaker at national industry gatherings including OMMA, iMedia and AdTech, as well as trade association events including those held by the Interactive Advertising Bureau (IAB), Direct Marketing Association and the Ad Club.



Michael Hess SVP-Advertising Sales

Michael Hess is a successful digital media executive who has built and managed sales organizations and companies ranging from early-stage digital start ups like WebRep and VideoEgg, to large media brands like Rolling Stone and The New Yorker. Having started his digital career in 1995 by founding and launching one of the first digital sales companies (WebRep), Michael was a front row participant with the evolving business strategies, models and trends which are now the foundation for today’s dynamic digital marketplace.  Michael possesses a unique combination of entrepreneurial skills and vision against a 25 year legacy of business management in the media sector. As recently as 2006, Michael helped launch VideoEgg by building its global sales organization and driving growth which led to the evolution into SAY Media, the leading player in the brand engagement digital space. In July, Michael was tapped to launch sales efforts at Velti Media, the new division of Velti, PLC which provides end-to-end media solutions for premium brand marketers on the mobile platform. Michael has spoken at various industry events and conferences throughout the last 2 decades and always blends personal experience with practical business insights in an entertaining and fun way. When not thinking about digital and media business challenges, Michael stays active in Westchester County, NY with his wife, two Vizsla dogs, and assorted sports equipment which may or may not be performing at any given time.


United Future

Scott Holmes President

Scott Holmes has been at the forefront of digital marketing since the late 1990’s.  Holmes is an executive member of the Interactive Television Alliance, member of the New Media Peer Group for the Academy of Television Arts & Sciences, and recently named 2012 Ambassador by the Mobile Excellence Association.

Scott is a true visionary with broad and deep experience in technology, entertainment and marketing that include clients such as Microsoft, Jaguar, Sony, ESPN, T-Mobile, Alaska Airlines, Holland America and Yokohama Tire.

His most recent work includes development of omnichannel experiences, including mobile loyalty rewards and payment, POS integration and bridging the online commerce with physical retail.



Drew Ianni CEO & Event Chairman

Drew Ianni founded APPNATION in April 2011 and serves as Event Chairman and CEO. Previously, he served as the Programming Chairman, Senior Global Analyst, Event Master of Ceremonies, and Chairman of North America/Asia/Australasia at Ad:tech Expositions, LLC. He has acquired over 15 years of agency, analyst and management experience in the digital advertising, media and marketing industries. Ianni served as President and CEO of atmosphere.BBDO where he worked with clients such as Cingular Wireless (now AT&T Wireless), Wrigley, General Electric, Visa, Frito Lay, and others and served on the Board of Directors of BBDO North America. Prior to BBDO, he worked as a sell-side equity research analyst (interactive services) at Lazard, Freres & Co. LLC, a prominent boutique investment bank. He found his way to Wall Street from a position at Jupiter Communications (now a unit of Forrester Research) in New York, where he served as an online advertising analyst and then regional research director for the Asia Pacific region. Drew began his interactive career in 1995 as an Account Manager at CKS Partners, a pioneering, Silicon-Valley based interactive agency.


Accuen Media

Josh Jacobs Global CEO

Josh is Global CEO of Accuen and a President of Omnicom Media Group (OMG). Josh is responsible for driving the platform, strategy, and media partnerships for OMG’s digital media investments and leading the global Accuen team, which delivers programmatic media solutions to OMG clients in over 60 countries.

Josh’s previous roles include SVP of Advertising Products and Global Marketing at Glam Media, VP of Marketing Technology and General Manager of the RightMedia Exchange at Yahoo!, and President of enterprise software company X1.

Josh began his career as a software engineer, leading engineering teams that developed award-winning products including NetObjects Fusion and, which he co-founded. He is co-inventor of 3 patents for work at Apple and Bigstep.



Matt Jarvis Partner, Chief Strategy Officer

Matt is a strategic thinker, which is imbued in everything 72andSunny produces. Matt joined 72andSunny in 2008 from Deutsch/LA where he was Executive Planning Director guiding clients including Saturn, Playstation, DirecTv, and United Healthcare. Prior to jumping into the advertising world, Matt was President of the Retail Division of Justice Telecom, an international telcom named the #1 Fastest Growing Company in America by Inc. Magazine in 1999. He graduated from Brown in 1993 with a degree in Literature. When not in the office or on the road, Matt can be found surfing or hanging out in Venice with his wife and two kids.


Mobile Media Summit

Paran Johar CEO and Founder

Paran Johar is the CEO and founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

Before joining Jumptap, Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office, with responsibility for operations in Los Angeles and for all digital marketing in North America, including online media, search marketing, and mobile marketing.

Prior to MRM, Johar was general manager of Tribal DDB, Los Angeles, where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards, such as Adweekís Interactive Agency of the Year in 2005.

A seasoned and accomplished marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

In addition, Johar produced and conceived iMedia’s first Mobile Boot Camp, attracting over 200 major brands and agencies, and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Omís Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.



Michael Kassan Chairman-CEO

Michael E. Kassan, Chairman and CEO, is an internationally recognized business strategist operating at the intersection of the media, advertising and entertainment industries. He is the founder of MediaLink LLC, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. MediaLink provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100’s biggest global brands.

Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age Magazine. He joined Initiative Media Worldwide in 1994, and helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment).

Kassan is often called upon as a speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and the places in which tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.

In addition, Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry.Kassan is also a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee. He also plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.



Vik Kathuria EVP

Vik Kathuria is Managing Partner at MediaCom Interaction, responsible for overseeing all digital investments and trading. He works very closely with the GroupM digital-investment team as well as WPPís corporate strategy and development team. Additionally, he is responsible for developing business models to uncover value for clients and is actively engaged in new business. He is a 15-year industry veteran with experience in corporate strategy, interactive marketing, strategic partnerships, media and branding.

Before joining Beyond Interaction in 2008, Vik was Senior Vice President, Digital Media for OMD (Omnicom Media Division), where he worked on business development and the Bank of America account.

From 2004-2007, he was Senior Vice President, Integrated Marketing for Citigroupís Global Consumer Group. He was responsible for the development of integrated marketing strategy and execution of a multi-channel customer communications program for a premier loyalty program.

Vik also served as a Senior Partner at Prime Access / RMG Connect, a JWT + Ogilvy One company specializing in direct, loyalty and interactive marketing using online and offline channels.

As Managing Director at Zefer Technologies/Modem Media, Vik oversaw the launch of the Boston-based interactive agencyís New York office. He also served in senior global marketing positions at PepsiCo, where he developed and oversaw the implementation of marketing strategies.

Vik began his career in investment banking and trading with Goldman Sachs in London.



Joao Machado Director of Mobile

Strength in fundamentals. Innovation. Creating the mobile road map. All things that Joao believes in while helping grow the mobile strategy for several OMD clients. He believes in developing a true understanding of consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes that we are just beginning to see what is possible in mobile. The belief is in staying fluid. Adapting to the ever changing landscape and being certain to treat mobile as a unique medium that can’t simply be thought of as a digital channel. It must be seen as something that can compliment traditional media but more importantly, offers brands a new platform to engage with consumers like never before.

Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Over the past three years, he grew the mobile profile on Jaguar and Land Rover to include $5MM in spending. He assisted their app development and even received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency

Joao has contributed to several iMedia, MMA, DigiDay and OMMA panels and keynotes. He has also been quoted in Adweek, Mediaweek, WSJ and Ad Age on the mobile landscape.



Dave Martin SVP-Media

Dave Martin is a leading voice in digital, social, mobile and content marketing. Since joining Ignited in 2002, Dave’s primary focus has been on the evolution of connected advertising experiences; encouraging publishers and content creators to take back the value proposition of consumer advertising across all platforms. In his time at Ignited, Dave has been responsible for strategic program development; media planning; and data collection and analysis for brands such as Activision, Universal Pictures, NBC, Contiki Vacations, DTS, Sanuk, Fresh and Easy, Pinkberry and many more.


Saatchi & Saatchi

Sara Morton Director-Interactive Social Tech

For over 17 years, Sara has helped clients design digital strategies that cross platforms and cultures, incorporating the latest developments in emerging media to create differentiating advantages for their brands. Currently, at Saatchi & Saatchi, Sara is helping lead key clients’ digital transformation, injecting innovation into the creative work and continuously seeking new user experiences and trends with digital that drive business objectives.

Sara joined Saatchi & Saatchi from OMD, where she was responsible for the digital presence of Nissan in the US and Infiniti in the US and globally, including partnerships with media and technology companies. Prior to OMD, Sara led digital marketing efforts for industry-leading brands from Fortune 500-level companies: Kraft Foods, Sony Consumer Electronics, GlaxoSmithKline, Wyeth Consumer Healthcare, MTV Networks (Nickelodeon, Nick Jr., TVLand/nick@nite,) Cendant (, Avis Rent-a-Car) and Darden Restaurants (Olive Garden, Red Lobster,) among others. Her work has been recognized at Cannes, the IAB, OMMA and Effie North America.Sara graduated with high honors from Smith College, where she played varsity soccer, lacrosse and ice hockey.


M&C Saatchi Mobile

Eric Mugnier SVP

Eric Mugnier is Senior Vice President of M&C Saatchi and leads the global marketing agency’s presence in the Americas. He has vast marketing experience having worked with a number of major global brands over the last decade including HSBC, Reebok, Sprint, and Adidas.

In 2006, Eric joined the founding team of Inside Mobile, established to provide international brands mobile marketing solutions with a creative edge. As one of the first purely mobile focused marketing and advertising agencies, Inside Mobile was viewed as visionary in the industry and Eric has played an important role in this. Eric has worked across all areas of Inside Mobile’s business with a particular focus on managing technology and strategy. By 2010, following a track record of award winning successes, Inside Mobile was sold to M&C Saatchi and rebranded M&C Saatchi Mobile.
Eric has used his extensive knowledge and experience to help drive M&C Saatchi Mobile’s business forward.

In 2011, Eric moved to the US to open M&C Saatchi Mobile’s first international office. Today, Eric Mugnier heads up M&C Saatchi Mobile in the Americas with offices in New York and Los Angeles.

M&C Saatchi Mobile is now one of the world’s largest global mobile agencies with over 70 employees in offices located in London, New York, Los Angeles, Sydney, Cape Town and Johannesburg. It offers the full range of mobile marketing services including mobile media planning & buying, mobile production and mobile strategy.


E! Networks

John Najarian EVP and GM Digital Media & Business Development

As EVP and General Manager of Digital, John Najarian manages all aspects of E!’s digital businesses, including Eonline, the No. 1 Entertainment News site on the web.  In this capacity, he oversees all operations including editorial, video production, site development, and mobile platforms.

Eonline was relaunched and reimagined in 2012 with a new patent-pending liquid content and presentation platform. Since then, the site has delivered 15 consecutive months of year-on-year growth.

As one of mobile’s earliest adopters, Najarian has spearheaded one of the industry’s most successful mobile strategies. In the mobile space, E! finished a record-breaking 2013 as the #1 site in the entertainment and women’s lifestyle space with more than 15MM uniques a month. The company’s mobile audience is the #1 amongst all entertainment and women’s lifestyle sites.

Najarian also manages E!’s social and interactive TV experiences, its highly successful short-form video syndication business, brand licensing & merchandising, and e-commerce.

Najarian joined E! in 2001 and most recently served as Executive Vice President, Digital Media and Business Development, NBC Universal (E!, Style and G4).  In this role Najarian played an integral role in driving E!’s multiplatform growth, including its leadership position in mobile, its licensing of digital video, and the development of original digital productions such as E! News Now.

Prior to E!, Najarian held a senior level position at AOL, negotiating and closing various new business partnerships including the industry’s first significant paid search deal with (Overture), which helped prove the model for today’s lucrative search advertising business.  Previously, he served as Vice President, Distribution Strategy for the Cable Network Group at Disney, where he was a key member of the team responsible for the successful conversion of Disney Channel from a pay service to a basic service.  He also assisted with the launch of Toon Disney and SoapNet while securing retransmission consent agreements for ABC.

Najarian holds a Bachelor of Science from Indiana University and an MBA from Wayne State University.



Tony Nethercutt CRO

Tony’s experience and achievements in the ad tech field are proven. His sales and operations successes at DoubleClick and Yahoo were recognized by Sequoia Capital, who tapped him to build the revenue models and sales teams at both YouTube and AdMob. Most recently Tony was General Manager, North America, at mobile advertising company, Mojiva. There he was an integral driver of both Mojiva, the mobile ad network and Mocean Mobile, the ad serving platform. Tony holds the distinction of being the only four-time Platinum Sales Award MVP at Yahoo, and has been a key catalyst in several successful acquisitions throughout his illustrious career.



Dave Ou Business Development Executive

Dave Ou is a Business Development Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, and Beijing. Ou is based in the Los Angeles office, where he helps guide the agency’s mobile initiatives. He is responsible for sourcing and managing deal opportunities for clients in television, film, fashion, lifestyle, music, and sports, among other areas. Within the Business Development group, Ou also works to create new business opportunities for CAA and its clients in the digital sector.

Previously, Ou was an Associate in the Mergers & Acquisitions department at Electronic Arts (EA), where he focused on mobile and social gaming. Before joining EA, he was an Investment Banking Analyst at Bear, Stearns & Co. and Bank of America Merill Lynch. Ou joined CAA in 2011.

Ou graduated from the University of Southern California with a B.S. in Accounting and Finance.



Mike Owen CRO

Mike Owen is Chief Revenue Officer of AdColony where he oversees the company’s global brand and performance sales teams and helps top brands and agencies ideate and execute the most innovative and effective mobile video advertising campaigns possible. Mike joined AdColony in 2012, and since then AdColony has more than doubled in headcount and has seen consistent revenue growth, earning the company a place in the Inc. 500 Fastest Growing Private Companies in America. Mike has more than 14 years of experience driving revenue for digital divisions of established brands, pure-plays and start-ups. He joined AdColony after playing a leadership role in developing the strategy and managing the sales efforts for iAd, Apple’s mobile advertising business unit. As the head of U.S. sales for iAd, he built and led a team that was responsible for $65MM for the launch of iAd from 19 Fortune 100 companies. Under his leadership, Apple closed multiple eight-figure advertising commitments which, to date, are the largest investments ever made under a mobile umbrella. Before Apple, Mike served as Vice President of Advertising at Quattro Wireless, where he significantly expanded its sales team and developed a number of award-winning mobile campaigns. In 2009, Quattro Wireless was acquired by Apple Inc. Mike was integral in overseeing the sales integration process and providing a seamless transition post-acquisition. Additionally, he has built sales teams and served in various sales roles at,, Time Inc., and MTV Networks.

Mr. Owen holds a BS in Communication with a concentration in advertising from Appalachian State University.


Michael Page VP-Revenue Services & Analytics

In his role as Vice President, Revenue Services & Analytics, Michael Page is responsible for redefining advertiser value at, managing local pricing and bundling, handling co-op relationships, overseeing display advertising yield and incubating potential new revenue streams.

Previous to his current position, Page spent three years as Vice President, Solutions where he completely overhauled the advertising product structure resulting in innovative new offerings which helped drive both significant revenue growth and increased advertiser value.

Page joined in 2000 as an Affiliate Sales Manager. Two years later, he was promoted to Vice President of Affiliate Sales, leading a team who developed one of the most successful partnerships with traditional media in the digital ad category.

Before joining, Page gained extensive experience working in the advertising, marketing and product development functions at Gannett, Time warner, Congressional Quarterly Magazine and an English-language newspaper in Prague.

He is a graduate of Indiana University, where he earned a degree in Journalism.



Jeff Pray VP-Digital Director

As VP/digital director, Jeff Pray has been integral in shaping how his clients consider, approach and effectively use digital and social media through comprehensive contact plans. Based out of Starcom’s Los Angeles office, Pray examines and anticipates new trends and changes in the digital world, using social media to significantly impact the way brands reach the rapidly changing consumer. His current clients include Disney Baby, Disney Channel, Mattel, KB Homes and Del Monte Foods. On his prior account at Starcom, Pray managed and created digital campaigns for Disney, with efforts propelling movies like Toy Story 3 and Alice in Wonderland into the number one spot in box offices nationwide. The number of innovations that can be attributed to Jeff’s creativity are considerable. Before Starcom, Jeff worked in New York City at Mediacom on the Warner Brothers Theatrical account and at Comedy Central on the sales side.


Millward Brown Digital

Ali Rana Group SVP ­ Emerging Media Lab

As the Head of the Emerging Media lab, Ali serves as Dynamic Logic and Millward Brown¹s industry and company leader on emerging media trends and marketing effectiveness. Composed of industry leading research and technology scientists, the Emerging Media Lab¹s primary mission is to help our clients and the industry develop brand effectiveness measurement frameworks across new media platforms. The lab¹s current focus is on Social, Mobile and Gaming platforms with many other platforms under consideration. A mobile pioneer, Ali has led a number of highly acclaimed industry research initiatives and has been instrumental in developing innovative measurement constructs by consulting with leading advertisers, agencies, publishers and platforms in measuring advertising effectiveness.


DDB Chicago

Dirk Rients SVP, Dir. of Mobile

Dirk is currently SVP, Director of Mobile at DDB Chicago where he leads all mobile initiatives for the agency.

Prior to joining DDB, he was VP, Mobile at Draftfcb in Chicago where he provided mobile marketing counsel to clients, as well as creating, activating, and executing mobile programs that further advance mobile thinking among clients and account teams.

As a pioneer and true-believer in the myriad opportunities mobile offers marketers, Dirk understands that many brands are engaged in a sincere struggle surrounding how to integrate mobile into their overall strategy. His years of experience and leadership in today’s mobile and digital advertising worlds give him the expertise needed to guide multiple clients in how to use mobile marketing correctly.

His past agency experience includes Punchkick Interactive, where led business development and strategic efforts and JWT, where he was digital strategist and business development director. Dirk’s brand experience includes Allstate, Ameriprise Financial, Boeing, Coca-Cola, Discover Financial Services, General Electric, General Motors, Harley-Davidson, Johnson & Johnson, KFC, MilkPEP, Pabst Brewing, Sony, State Farm, Taco Bell, US Cellular, UPS, USPS, Valspar, Volkswagen, and Walmart.

Dirk regularly participates in speaking engagements and has been quoted in numerous mobile marketing publications such as Digiday, AdWeek, MediaPost, and Mobile Marketer.



Jay Samit President

Jay Alan Samit is president of ooVoo – the world’s largest provider of social video chat with 70 million registered users.  Samit is a leading technology pioneer with over 25 years experience in digital media.  Prior to ooVoo, Samit was CEO of SocialVibe, the largest social media technology platform, reaching over 600 million consumers around the world each month for such major brands as Proctor & Gamble, Kraft, Nestle, Toyota, Pepsi, Microsoft, Visa, and Disney.  Samit has held global senior management positions at Universal, EMI, and Sony.  As Executive Vice President of Sony, Samit implemented a profitable global digital ecommerce strategy for Sony and built a new division from scratch — making Sony the #7 largest ecommerce site in the world.  As Global President of Digital Distribution & Development for EMI, he broke new ground for the music industry, launching digital businesses in over 30 countries. As Senior Vice President of Universal, Samit built one of the first online million member social networks in the 1990s and sat on the studio’s overall steering committee.  He received the 2011 Pewter Owl for Social Media, the 2010 OMMA Award for Best Online Advertising, the first Gold Record for digital from the RIAA, won gold from the PMA for producing Sheryl Crow’s Concert in the Sky, and won Gavin Executive of the Year in 2000.  Samit’s charity work ranges from the first Internet Charity Auction to Tsunami Aid (with NBC) and Concert for Hurricane Relief (with MTV).  Samit has produced over 100 video games garnering Best of Show awards at Comdex, CES, E3 and Retailvision. At the Consumer Electronics Show (CES), Samit was presented the Leonardo Da Vinci Lifetime Achievement Award in recognition of his contributions to digital media.  During President Clinton’s administration, as Director of the National Education Technology Initiative, Samit was charged with getting the Internet into America’s public schools by the White House. Samit is a Magna Cum Laude graduate of UCLA and an adjunct Professor at USC Viterbi School of Engineering. For a complete bio: Jay Samit on Wikipedia



Brian Sapp Director-Developer Partnerships

Since 2009 Tapjoy has played an integral part in launching many of today’s top mobile studios. As Tapjoy’s Director of Developer Partnerships, Brian works closely with mobile game developers of all sizes, from two person indie teams working on a shoe string budget to multinational gaming corporations, helping them successfully navigate the competitive mobile landscape. Prior to joining Tapjoy, Brian conceptualized and founded the music discovery site and worked for Sony Entertainment. Brian is a graduate of the University of Southern California. Find him on Twitter at @Sappalicious.



Sandy Shanman General Manager-Mobile

Sandy Shanman is the general manager of Exponential’s mobile division, Appsnack. Sandy has spent more than 12 years in commercial roles in online, then mobile, digital advertising companies. Having jumped from sales and marketing at PepsiCo to interactive in the late 90′s, he has held executive roles at key interactive and mobile properties including (now AOL advertising) and Quattro Wireless (now iAds). Most recently, he led sales, marketing and business development for Kiptronic, which is now the mobile division of Limelight Networks.



Danny Shea VP-Business Development & Digital Media

Danny Shea is Vice President of Business Development and Digital Media for E!. In this role, Shea is responsible for business development, strategic planning, licensing and merchandising, and partnership management activities for the network. Since joining E! in 2008, Shea has played an integral role in shaping the network’s mobile strategy, developing a portfolio of products including apps for Eonline, Live From the Red Carpet, Fashion Police, The Soup, and Keeping up with the Kardashians. Shea also developed strategic partnerships with the major platforms and OEMs to drive growth and created a successful path towards mobile monetization for the network. In December 2012, Shea also launched E! Latino, E!’s first domestic Spanish Language product; the product marked the first time the network utilized a “mobile-first” strategy for launching a new brand.

Prior to joining E!, Shea worked at the Disney/ABC Television Group and Twentieth Century Fox where he developed marketing and partnership opportunities. He graduated from UCLA with an MBA in Entertainment and Media Strategy and from the University of Arkansas with BSBA in Marketing.


Millennial Media

Adam Soroca SVP, Global Product & Operations

Adam Soroca oversees the global product and operations teams at Millennial Media, coming from Jumptap, where he served as Chief Product Officer. Before Jumptap, Adam was the General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network of sites.
Prior to his GM role, he served as the Group Product Manager for Lycos InSite, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Before Lycos, he ran three business units for Internet retailer


Ian Televik Internet Marketing Operations Supervisor

Ian Televik is Internet Marketing Operations Supervisor for Kia Motors America, the marketing and distribution arm of Kia Motors Corporation, based in Seoul, South Korea. He is directly responsible for managing the strategy and operations for web platforms, including desktop, mobile, tablet, and apps. He and his team are constantly innovating and adapting Kia’s digital experiences to meet the modern auto shopper’s expectations.

Prior to this role, Ian held positions in finance and supplier management in the automotive, aerospace, and defense industries. Ian graduated with a BA in Political Science from the University of California at Irvine and an MBA from the University of Southern California Marshall School of Business.



Carter Trout VP-Mobile Strategy Campaigns

Carter Trout is Vice President of Mobile Strategy and Campaigns for Ansible, a full service digital agency within IPG. In this role, he is responsible for the creation and delivery of innovative and strategic mobile solutions for clients. This effort includes leading a cross-functional team in the development of mobile solutions.

Most recently, Carter worked with several startups as a consultant in the mobile data space. Previously, as a Senior Product Manager for Yahoo!’s Connected Life business unit, he helped build the company’s global mobile advertising platform, and as a Senior Manager of Business Development at Yahoo!, he helped close partnerships with global mobile OEMs and operators. He joined Yahoo! as a product analyst at Overture Services, where he was responsible for identifying improvements to matching algorithms. He began his career at Goldman Sachs as a financial analyst in Private Wealth Management, and he briefly worked in production in the entertainment industry.

Carter lives in the San Francisco Bay Area and is an avid advisor to early stage digital companies. He holds a BA in English from the University of Virginia, as well as MBA degrees from both University of California, Berkeley and Columbia Business School.

“Cars & Stars” – Come Hear How Top Auto Advertisers And Entertainment Studios Are Moving Mobile Up In Their Media Plans.

Explore how two of the most active advertisers in mobile, automotive and entertainment, have made mobile a cornerstone strategy of almost every car or movie campaign. Hear what opportunities are available right now and what will be available later this year. How are leading brands and agencies using mobile to not just reach, but engage their audiences? Mobile Media Summit has the answers.

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Mobile Media Summit LA 2014
April 1st, 2014
Los Angeles • SLS Hotel • MAP

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