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Cars & Stars: Why Top Auto Advertisers and Entertainment Studios Are Putting Mobile Center Stage

The automotive and entertainment industries are two of the most active advertisers in mobile, and it’s no surprise that they’ve found success by making mobile a cornerstone of their strategies. Discover what’s trending now and what’s ahead for these two worlds, and learn why mobile should be a star in every marketer’s campaign.











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8:00 – 9:00am

Networking Breakfast

Get your caffeine buzz on and get ready for the action.

9:00 – 9:05am

Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

9:05 – 9:30am

Keynote with Greg Castronuovo, President, OMD West

An award-winning marketing executive and Ad Age Media Maven, Greg knows what it takes to create successful solutions for clients. Hear how he is leading the digital charge at OMD and growing its mobile capability across every piece of business.

Greg Castronuovo (KEYNOTE SPEAKER) – President, OMD West
Mike Owen (MODERATOR) – Chief Revenue Officer, AdColony

9:30 – 9:50am

Fireside Chat with Randy Hastings – Associate Director, UM

Randy Hastings (SPEAKER) – Associate Director, UM
Drew Breunig (MODERATOR) – VP of Strategy, PlaceIQ

9:50 – 10:15am

Case Study: Auto and Entertainment Find Hyperlocal Success

With consumers always on the go, the business of reaching and engaging them has rapidly evolved. Discover how two very different advertiser perspectives have found success in pinpointing potential drivers and entertainment consumers at key moments in their respective paths to purchase.

Stephanie Sollers (MODERATOR) – Director of Sales, West, xAd
Caty Burgess – Vice President, Media Strategies, The CW Television Network
Andy Barton – Digital Marketing Director, Toyota for Scion
Kelly Burke – VP, Group Director, Optimedia
Matthew Fox – Group Director, Digital, OMD

10:15 – 10:35am

Fireside Chat with John Najarian, EVP and GM Digital Media, E! Networks and Jason Kennedy, E! News Host

How did E! become the web’s No.1 entertainment news destination, with more than 28 million unique users per month in the U.S.? By embracing mobile, of course.

John Najarian (SPEAKER) – EVP and GM Digital Media, E! Networks
Jason Kennedy (MODERATOR) – E! News Host

10:35 – 10:50am

Morning Break

10:50 – 11:15am

Driving Mobile Dollars: The Real ROI

Many marketers still don’t believe there’s ROI in mobile, but this panel is here to prove them wrong. Get the real deal on why mobile dollars are most valuable.

Mahi de Silva (MODERATOR) – CEO, Opera Mediaworks
Mark Ortiz – National Interactive Marketing Manager, American Honda Motor Company, Inc.
Lee Doyle – President, Client Development, Mindshare
Bob Tacy – SVP, Director of Digital Media, Doner

11:15 – 11:35am

Fireside Chat with Angela Steele, CEO, Ansible

As head of Interpublic’s mobile marketing and advertising agency, Angela Steele has led the charge in developing mobile-first solutions for leading brands such as Microsoft, Intel and Kia. Learn how she keeps the agency constantly evolving while recognizing clients’ changing needs as mobile becomes a lead device.

Angela Steele (SPEAKER) – CEO, Ansible
Eli Portnoy (MODERATOR) – General Manager, Thinknear

11:35am – 12:00pm

Social and Mobile – The Killer App?

Hashtag everything! Every marketer wants to get in on the social action, and mobile has made it that much easier to engage consumers in real time. Learn how to make social your killer app while avoiding the missteps that can burn your brand.

Josh Sitzer (MODERATOR) – VP Marketing & Sales, Pinsight Media+
Mike Vaccaro – Chief Client Officer, Digitaria
Dave Martin – SVP Media, Ignited
Eric Mugnier – SVP, M&C Saatchi Mobile

12:00 – 12:20pm

A Cross-Screen Conversation with Mike Margolin, SVP, Director of Audience Strategy RPA

With digital natives switching screens up to 27X an hour, brands must create cross-screen experiences as seamless as consumer behavior. As leader of RPA’s Audience Strategy group, Mike Margolin develops unified strategies for clients like Honda, Intuit, and Farmers Insurance. Learn how the new cross-screen environment has changed the way brands operate and how Margolin creates experiences that connect clients with their audiences across screens.

Mike Margolin (SPEAKER) – SVP, Director of Audience Strategy RPA
Are Traasdahl (MODERATOR) – Founder & CEO, Tapad

12:20 – 1:20pm

Networking Lunch

Take a break and enjoy lunch in the SLS Hotel’s magical Bazaar by Jose Andres.

1:20 – 1:45pm

Building Brand Awareness with Rewarding Rich Media

The proliferation of digital advertising made it relatively easy to measure how consumers react to ads, but mobile made things a little more complicated. Get up to date with the next generation of performance marketing and learn the must-have metrics and tools to track your campaign.

Tony Case (MODERATOR) – Executive Editor, Adweek
Mat Harris – Head of Ad Products, Tapjoy
Joao Machado – Director of Mobile, OMD
Eric Franchi – Co-founder and Chief Evangelist, Undertone
Kayla Green – Director of Digital Strategy, Saatchi & Saatchi

1:45 – 2:10pm

Engage and Entertain Your Mobile Audience

Lights, camera, mobile! How to move big entertainment to the smaller screen and keep consumers coming back for more.

Craig Cardon (MODERATOR) – Co-Chair Privacy and Data Security Group, Sheppard Mullin
Larry Griffiths – SVP, Shoutz
Liz Jones – EVP, Digital Marketing, Relativity Media
Alex Linde – SVP-Monetization, The Weather Company
Kjerstin Beatty – Vice President of Media, Entertainment Division, NBC

2:10 – 2:35pm

Effective Automotive Mobile Marketing: Challenges and Opportunities

The increasingly mobile consumer landscape presents unique challenges and opportunities for auto brands and agencies. Learn how to meld data science and localization to reach new levels of personalization and develop programs that deliver on your objectives.

Dr. David Castillo (MODERATOR) – Chief Technology Officer, Voltari
John McBride – Digital Practice Director, IHS Automotive (formerly Polk)
Roma Varyani – Manager, Portfolio Management, Universal McCann
Greg Crockart – Co-President, Joule

2:35 – 3:00pm

20 Minutes of Fame: App Marketing Made Easy

With more than a million apps each in Google Play and the App Store, how do you make sure your effort gets noticed? This panel will tell you what it takes to make a splash and stand out in the crowded app marketplace.

Glenn Kiladis (MODERATOR) – VP GM, Fiksu
Raymonde Green – VP, Director of Media Activation & Partnerships, Digitas
Jesse Wolfersberger – Director of Insights, GroupM Next
Rachel Pasqua – Head of Mobile, MEC

3:00 – 3:15pm

Afternoon Break

3:15 – 3:40pm

Premium Content in a Mobile World

The mobile battle between content & context vs. audience targeting has never been more fierce, with mobile advertising expanding beyond the traditional ad networks. As a premium publisher, how do you differentiate your premium content and how can audience targeting strengthen your exposure? Hear from this panel of experts on how they leverage best-in-class premium placements to activate their marketing goals.

Matt Kaplan (MODERATOR) – VP Advertising, MailOnline
Dina Marovich – Paramount Pictures Senior Vice President, Media & Interactive Marketing, Paramount Home Media Distribution
Mandana Mellano – Partner, Group Planning Director, Neo@Ogilvy, West
Arthur Chan – SVP, Digital Marketing, Palisades Mediagroup

3:40 – 4:05pm

Location Targeting Made Easy

Relationships are easy.
Juggling chainsaws is easy.
But location powered advertising is complicated.
We’ll make it easy. How great is that?

James Smith (MODERATOR) – CRO, Verve
Rebecca Hawkins – Director, OMD Entertainment
Alfred Fung – Media Director, West Coast, M&C Saatchi Mobile
Katherine Reyes – Associate Director, Mobile Strategy and Campaigns, Ansible

4:05 – 4:30pm

Mobile Multiscreen: How to Do It Right

How many times do you switch screens when watching entertainment programming? With some reports showing an average of just six seconds between swaps, advertisers must up the ante to make campaigns that capture attention on every device. Discover how to do multiscreen right.

Frederick Stallings (MODERATOR) – Senior Director Mobile Product Strategy, Collective
Lindsey Kollross – SVP, Media, Ignited
Vaino Leskinen – Global Director, Mobile Lab, TBWA\ Digital Arts Network
Jennifer Yager – Director, Programmatic Specialist, Magna

4:30 – 4:55pm

Creative Evolution – The New Rich Media in Mobile

Evolving mobile technology has allowed us to bring rich media experiences to the smaller screen. These experiences have made the phone a showroom for advertisers, and we’re only at the tip of the iceberg of what’s possible. Learn how to create interactive experiences for your consumers now, and discover what’s to come in the world of rich media.

Will Lee (MODERATOR) – VP, Digital Content & Programming, The Hollywood Reporter
Alexander Ouvaroff – Associate Partner, Rosetta
Dylan Schwartz – Creative Director, Saatchi & Saatchi
Rich Guest – President, Tribal Worldwide
Paul DeGrote – U.S. Creative Director, Amobee