Premium Content in a Mobile World
The mobile battle between content & context vs. audience targeting has never been more fierce, with mobile advertising expanding beyond the traditional ad networks. As a premium publisher, how do you differentiate your premium content and how can audience targeting strengthen your exposure? Hear from this panel of experts on how they leverage best-in-class premium placements to activate their marketing goals.
Matt Kaplan (MODERATOR) – VP Advertising, MailOnline
Dina Marovich – Paramount Pictures Senior Vice President, Media & Interactive Marketing, Paramount Home Media Distribution
Mandana Mellano – Partner, Group Planning Director, Neo@Ogilvy, West
Arthur Chan – SVP, Digital Marketing, Palisades Mediagroup