Making Sense of Your Digital Audience
Today’s digital consumer is becoming increasingly more difficult to understand, recognize, and reach. Let’s be honest – it is difficult to recognize and reach consumers online – let alone across several devices. Now with consumers adopting and using a multitiude of devices, the crisis of audience recognition is more complex and costly than ever. Hear from these industry leaders on what they are doing to manage this issue – from basic audience recognition to better segmentation and targeting and improved analytics – all with respect for privacy and choice.
James Lamberti (MODERATOR) – VP and General Manager, AdTruth
John Najarian – EVP and GM Digital Media and Business Development, E! Networks
John Montgomery – COO, GroupM Interaction
Andrea Wolinetz – Managing Director Connected Platforms, PhD
Ritu Trivedi – Managing Director, Digital Marketplace, MediaVest USA