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MMS AT MOBILE WORLD CONGRESS SPEAKERS

MMS AT MOBILE WORLD CONGRESS SPONSORS

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MMS AT MOBILE WORLD CONGRESS AGENDA

9:55 – 10:00am
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Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

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10:00 – 10:45am
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30,000 Feet and Climbing: What CMOs Want in Mobile

Mobile is reshaping all aspects of the marketing and media mix. Hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile.
Scott Swanson (MODERATOR) – President of Global Advertiser Services, Opera Mediaworks
Thomas Crampton – Global Managing Director of Social, Ogilvy
Norm Johnston – Chief Digital Officer, Mindshare Worldwide
Sven Weisbrich – CEO, Universal McCann
Craig Atkinson – Chief Operating and Digital Officer, PHD Network

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10:45 – 11:30am
Rohit-Dhawan-web

Display Technology Goes Cross-Screen

Programmatic. HTML5. Dynamic. These words represent critical advances in the ways brands can plan and execute their digital campaigns. But while these new technologies have gained a solid foothold in the desktop display world, taking them cross-screen has proven quite a challenge. Join this panel of experts to discuss the obstacles of cross-screen and how to overcome them.
Rohit Dhawan (MODERATOR) – Director of Product Management for EMEA Display, Google
Mark Squires – Online Marketing Manager at TalkTalk Telecom
David Morgan – Director of 22 Design

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11:30am – 12:15pm
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Everywhere and Anywhere, a Local Mobile World

It’s a small world after all, and that’s a good thing for marketers. Our panel of mobile agency experts explores how to use location the right way.
Chad Hickey (MODERATOR) – VP of Global Sales, xAd
Chia Chen – SVP & Mobile Practice Lead, DigitasLBi
Mark-Anthony Baker – Global Communications Planning Director, Joule
Erin Kienast – SVP-Director of Mobility, Starcom Worldwide

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12:15 – 1:00pm
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Once You Go Mobile, You Don’t Go Back

This group of huge global brand and agency leaders have taken a deep plunge into mobile and haven’t looked back since. Learn how they are leading the charge.
Anna Bager (MODERATOR) – VP and General Manager, IAB Mobile
Bonin Bough – VP-Global Media and Consumer Engagement, Mondelez (Kraft)
Jonathan Anastas – VP-Global Brand Marketing, Head of Digital & Social Media, Activision
Saul Betmead – Chief Strategy Officer, EMEA, Young & Rubicam Group

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1:00 – 1:45pm
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Making Sense of Your Digital Audience

Today’s digital consumer is becoming increasingly more difficult to understand, recognize, and reach. Let’s be honest – it is difficult to recognize and reach consumers online – let alone across several devices. Now with consumers adopting and using a multitiude of devices, the crisis of audience recognition is more complex and costly than ever. Hear from these industry leaders on what they are doing to manage this issue – from basic audience recognition to better segmentation and targeting and improved analytics – all with respect for privacy and choice.
James Lamberti (MODERATOR) – VP and General Manager, AdTruth
John Najarian – EVP and GM Digital Media and Business Development, E! Networks
John Montgomery – COO, GroupM Interaction
Andrea Wolinetz – Managing Director Connected Platforms, PhD
Ritu Trivedi – Managing Director, Digital Marketplace, MediaVest USA

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1:45 – 2:25pm
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Networking Lunch

Grab a delicious meal and take the time to meet some of the top mobile and advertising leaders from around the world.

2:25 – 3:10pm
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Did Mobile Video Kill the TV Star?

Who needs TV when you have a world of entertainment in your pocket? We’ve figured out how to get people to watch TV on their phones; now learn how to make mobile video ads that will captivate audiences.
Ali Rana (MODERATOR) – Group SVP-Emerging Media, Millward Brown Digital
John Baker – President, dotJWT
Doug Livingston – Global Chief Digital Officer, mcgarrybowen
Zaid Al-Zaidy – Chief Executive Officer, McCann London
Derek Thompson – Global Head of Mobile, Starcom MediaVest Group

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3:10 – 3:55pm
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Making Multiscreen Magic

Do you have the magic touch to make your multiscreen campaign pop? Hear how these experts have mastered the right formula of media and creative.
Shelly Palmer (MODERATOR) – Host of Fox TVs “Shelly Palmer Digital Living”
Adam Shlachter – Head of Media Activation, NA, DigitasLBi
Jide Sobo – Head of Mobile, MEC UK
Bethany Mach – SVP & Global Digital Director, Starcom MediaVest

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