Mobile Audience Intelligence: Empowering Marketers to Effectively Engage Consumers at the Right Marketable Moment
Consumer demand and adoption of mobile has reached a tipping point, and mobile ad technology is aggressively evolving to empower marketers with innovative solutions to effectively engage consumers on across devices at the right marketable moment. Marrying consumers’ digital & physical behavioral data opens the door for leveraging multiple data sources to best target, engage and achieve significant ROI with mobile ad campaigns. Come learn from the mobile influencers about what’s working and what’s next as mobile data and audience intelligence empower marketers with the knowledge and measurement tools to understand consumer behavior across media platforms.
Stephanie Vandenberg (MODERATOR) – VP Sales, Jiwire
Jon Hook – Head of Mobile, Mediacom
Andrew Hoffman – Associate Director, Mobile Media, Mobext
Jeremy Lockhorn – VP, Emerging Media, Razorfish
Danna Brokaw – Marketing Manager, Microsoft Stores
App Marketing Done Right
The majority of apps downloaded by consumers never get a second look. This panel will tell you how not to let your app let get left behind.
Spencer Scott (MODERATOR) – SVP of Field Operations, Fiksu
Jonathan Anastas – VP Global Brand Marketing, Head of Digital & Social Media, Activision
Stuart Meyler – Principal, Beeby Clark+Meyler
Lewis Goldman – VP, Product and Marketing, US Direct, MetLife
Ian Beacraft – Manager, New and Emerging Technologies, Leo Burnett