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8:00 – 9:00am

Networking Breakfast

Grab some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

9:00 – 9:05am

Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

9:05 – 9:45am

Getting C-Level Love

Now that everyone is convinced that mobile is an important part of the marketing mix, what do CMOs want and how do you get their attention?

Sky Holden (MODERATOR) – SVP National Brand Sales, Opera Mediaworks
Steve Katelman – EVP, Omnicom Media Group
Mike Parker – Global Chief Digital Officer, McCann
Angela Courtin – Chief Marketing Officer, Relativity Media
JP Aguirre – SVP, Managing Director, UM

9:45 – 10:15am

Mobile Touch-points Across Brand Marketing

Mobile is an important part of brand outreach and retention across multiple touch-points and at all stages in the consideration funnel. Join Wells Fargo EVP for Brand and Advertising Michael Lacorazza for an in-depth look at finding, engaging, and converting consumers with a mobile strategy

Paran Johar (MODERATOR) – CEO and Founder, Mobile Media Summit
Michael Lacorazza – EVP, Brand and Advertising, Wells Fargo
Shiv Singh – SVP Global Head of Digital and Marketing Transformation, Visa

10:15 – 10:45am

Opening Doors with Mobile – Location and the Point of Sale

Location based services are a great way to reach consumers close to the point of purchase. What are the fresh ways brands, retailers, and other marketers using location based campaigns to move the needle for foot traffic? How will mainstreamed mobile payment options change location advertising and how mobile ads are delivered and consumed?

Stephanie Sollers (MODERATOR) – Director of Sales, xAd
Juli Johnson – Group Media Director, BSSP
Eric Mugnier – SVP North America, M&C Saatchi Mobile
Ben Gaddis – Chief Innovation Officer, T3
Greg Johnson – EVP of Digital, Swirl

10:45 – 10:55am

Networking Coffee Break

10:55 – 11:25am

App vs. Mobile Web: The Great Debate

Apple launched the App Store in 2008, propelling native app dominance in mobile marketing. Armed with seven years of insight, we re-open the App vs. Mobile Web debate with the following: 1. Apps are nothing but glorified bookmarks. 2. The mobile web cannot match apps for personal connection to consumers 3. The emergence of HTML5 makes apps irrelevant, anyway.

Diane Brady (MODERATOR) – Senior Editor, Bloomberg
Greg Johns – SVP, Senior Director Digital Strategy, Initiative
Kristine Segrist – Managing Director, Client Lead, MEC

11:25 – 11:55am

Solving the Mobile Measurement Mystery

Accurate mobile data and mobile campaign attribution is the key effectively engaging consumer audiences. Mobile can no longer be a separate channel — it must be integrated into marketers’ cohesive strategy, and mobile measurement will provide the data needed to drive marketers adoption. Our panelists will provide you with insights on how mobile data and platforms will enable you effectively measure your mobile campaign and achieve maximum ROI.

Greg Sterling (MODERATOR) – VP Strategy & Insights, Local Search Association
David Staas – President, NinthDecimal
Samantha Johnson – Media Director, TDA Boulder
Tim Villanueva – Director of Media, Fetch
Kelly Burke – VP Group Media Director, Optimedia

11:55am – 12:25pm

Swimming in Numbers: Delivering Data Dominance

Billions of daily ad impressions throw off terabytes of data and provide insights into consumers, if you know how to use them. Given the fast pace of agency and brand marketing operations, how can marketers realistically capture valuable, actionable insights for campaigns?

Omar Tawakol (MODERATOR) – General Manager, Oracle Data Cloud
Scott Symonds – Managing Director, Media, AKQA
Mike Margolin – SVP Audience Strategy, RPA
Stuart Meyler – Principal, Beeby Clark+Meyler
Greg Fischer – EVP Media Services, Swirl

12:25 – 12:55pm

Layering Location on Mobile Campaigns – Making Dollars Count

Location aware campaigns are singularly unique to mobile. Are mobile location campaigns really finding users, and are advertisers getting a bang for their premium spend? What is needed for a great location aware campaign?

Loren Hillberg (MODERATOR) – President & GM, Thinknear
Arthur Chan – EVP, Digital Marketing, Palisades Mediagroup
Dave Marsey – EVP Managing Director, DigitasLBi
Thierry Cornet – Partner Portfolio Management, Universal McCann
Kyle Acquistapace – Partner, Director of Media & Data Strategy, Deutsch LA

12:55 – 1:55pm


Recharge with a great lunch, network, and get ready for a fantastic afternoon!

1:55 – 2:25pm

Monetize: Shake Your Mobile Moneymaker

Paid, fremium, in-app purchases, m-commerce, and advertising are all ways to monetize an app. What are the appropriate strategies for different kinds of apps? Where can advertisers add value to the process?

Eyal Grundstein (MODERATOR) – Head of Mobile Marketing, GSN
Jeremy Lockhorn – VP, Emerging Media & U.S. Mobile Lead, Razorfish
Will Phung – Media Director, M&C Saatchi Mobile
Jeremy Sigel – Director of Mobile, North America, Essence
Hynek Stehno – VP- Digital Director, SMG

2:25 – 2:55pm

How Brands are Increasingly Becoming Mobile First

Consumers have flipped the script. We are now using mobile devices more than other digital formats on our social networking, search, shopping, and music and video consumption.We discuss how brands are making the switch to this new mobile first world and what it means for marketers in 2015.

Ina Fried (MODERATOR) – Senior Editor, Re/Code
Yanyan Ji – Global Brand Director, Qualcomm
Julia Mee – Sr Director Global Advertising, Cisco

2:55 – 3:25pm

The Banner is not the Answer

In-app ads are changing for the better. New formats are replacing the basic banner; native, video and other creative formats are increasing consumer interaction. Our panelists will discuss what formats are working and what will evolve in 2015.

Lauren Johnson (MODERATOR) – Digital Marketing Reporter, Adweek
Vaino Leskinen – Global Director Mobile, TBWA\CHIAT\DAY
Jim McArthur – Managing Director, Digitaria/BoM
Gabriel Cheng – Mobile Strategy and Solutions, M&C Saatchi Mobile
Ben Kennedy – Group Director Mobile, Integer

3:25 – 3:35pm

Networking Break

3:35 – 4:05pm

Flip the Switch: When and How Much Programmatic

Programmatic is forecast to account for more than 75% of mobile ad buy by 2017 – this has changed everything in mobile ad planning, creating new opportunities for innovation and efficiencies. What is the best way to integrate mobile programmatic buying, and how do savvy marketers manage and optimize for great results.

Karsten Weide (MODERATOR) – VP Digital Media & Entertainment, IDC
Brandon Berger – Chief Digital Officer, Worldwide, Ogilvy & Mather
Alison Gensheimer – VP Digital Marketing, Wells Fargo
David Smith – CEO and Founder, Mediasmith
Vik Kathuria – Global Chief Media Officer, Razorfish

4:05 – 4:35pm

Mainstreaming Beacons: The Early Results and 2015 Expectations

The power of marketing thru low-frequency beacons and apps excites marketers, but consumers have yet to be convinced. Panelist will discuss effective beacon strategies and campaigns – what’s real, what’s hype, and where are we going.

Anne Marie Stephen (MODERATOR) – Chapter President, The Location Based Marketing Association
George Hammer – SVP Strategy, Content & Social, Digitas
Paul Friedland – Director of Marketing, Levi Strauss
Kristin Scheve – VP Media Director, DigitasLBi
Marc Simons – Co-Founder, Giant Spoon

4:35 – 5:05pm

The Mobile Natives: Reaching Young Consumers

Consumers under age 25, the “new mobile natives” have known mobile their entire adult lives, use their smartphones the most and are early adapters and taste makers with new apps and services, but can be difficult to reach. The panel will discuss the best way to approach this demographic

Brian Anderson (MODERATOR) – Partner, Sheppard Mullin
Shauna Axton – Head of Strategy, MRY
Michael Bruckstein – Group Planning Director, Neo@Ogilvy West
Guillaume Lelait – General Manager, Fetch
Jason Fuentes – Head of Mobile, RadiumOne