- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
8:00 – 9:00am
Grab some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.
9:00 – 9:05am
Paran Johar - CEO, MMS
9:05 – 9:45am
Now that everyone is convinced that mobile is an important part of the marketing mix, what do CMOs want and how do you get their attention?
Angela Courtin - Chief Marketing Officer, Relativity Media
John-Paul Aguirre - SVP, Managing Partner - Strategy, UM
Mike Parker - Chief Digital Officer, McCann
Sky Holden - SVP National Brand Sales, Opera Mediaworks
Steve Katelman - EVP, Global Strategic Partnerships, Digital, Omnicom Media Group
9:45 – 10:15am
Mobile is an important part of brand outreach and retention across multiple touch-points and at all stages in the consideration funnel. Join Wells Fargo EVP for Brand and Advertising Michael Lacorazza for an in-depth look at finding, engaging, and converting consumers with a mobile strategy
Michael Lacorazza - Executive Vice President, Brand and Advertising Head of Integrated Marketing, Wells Fargo
Paran Johar - CEO, MMS
Shiv Singh - , SVP Global Head of Digital and Marketing Transformation
10:15 – 10:45am
Location based services are a great way to reach consumers close to the point of purchase. What are the fresh ways brands, retailers, and other marketers using location based campaigns to move the needle for foot traffic? How will mainstreamed mobile payment options change location advertising and how mobile ads are delivered and consumed?
Ben Gaddis - Chief Innovation Officer, T3
Eric Mugnier - SVP, M&C Saatchi Mobile
Greg Johnson - EVP, Director of Digital, Swirl
Juli Johnson - Group Media Director, BSSP
Stephanie Sollers - Director of Sales, xAd
10:45 – 10:55am
10:55 – 11:25am
Apple launched the App Store in 2008, propelling native app dominance in mobile marketing. Armed with seven years of insight, we re-open the App vs. Mobile Web debate with the following: 1. Apps are nothing but glorified bookmarks. 2. The mobile web cannot match apps for personal connection to consumers 3. The emergence of HTML5 makes apps irrelevant, anyway.
Diane Brady - Senior Editor & Content Chief, Bloomberg Businessweek
Greg Johns - SVP, Senior Director Digital Strategy, Initiative
Kristine Segrist - Client Lead & Digital Product Development DIrector, MEC
11:25 – 11:55am
Accurate mobile data and mobile campaign attribution is the key effectively engaging consumer audiences. Mobile can no longer be a separate channel — it must be integrated into marketers’ cohesive strategy, and mobile measurement will provide the data needed to drive marketers adoption. Our panelists will provide you with insights on how mobile data and platforms will enable you effectively measure your mobile campaign and achieve maximum ROI.
Greg Sterling - VP Strategy & Insights, Local Search Association
11:55am – 12:25pm
Billions of daily ad impressions throw off terabytes of data and provide insights into consumers, if you know how to use them. Given the fast pace of agency and brand marketing operations, how can marketers realistically capture valuable, actionable insights for campaigns?
Greg Fischer - EVP, Media Services, Swirl
Mike Margolin - SVP, Director of Audience Strategy, RPA
Omar Tawakol - Group Vice President and General Manager, Oracle Data Cloud
Scott Symonds - Managing Director-Media, AKQA
Stuart Meyler - Principal, Beeby Clark+Meyler
12:25 – 12:55pm
Location aware campaigns are singularly unique to mobile. Are mobile location campaigns really finding users, and are advertisers getting a bang for their premium spend? What is needed for a great location aware campaign?
Arthur Chan - EVP, Palisades Media Group
Dave Marsey - EVP/Managing Director, DigitasLBi
Kyle Acquistapace - Partner, Director of Media & Data Strategy, Deutsch LA
Loren Hillberg - President & GM, Thinknear
Thierry Cornet - Partner Portfolio Management, UM
12:55 – 1:55pm
Recharge with a great lunch, network, and get ready for a fantastic afternoon!
1:55 – 2:25pm
Paid, fremium, in-app purchases, m-commerce, and advertising are all ways to monetize an app. What are the appropriate strategies for different kinds of apps? Where can advertisers add value to the process?
Eyal Grundstein - Head of Mobile Marketing, GSN
Hynek Stehno - VP Digital Director , SMG PM
Jeremy Lockhorn - VP, Emerging Media, Razorfish
Jeremy Sigel - Director of Mobile, North America, Essence
Will Phung - VP, Media, M&C Saatchi Mobile
2:25 – 2:55pm
Consumers have flipped the script. We are now using mobile devices more than other digital formats on our social networking, search, shopping, and music and video consumption.We discuss how brands are making the switch to this new mobile first world and what it means for marketers in 2015.
Ina Fried - Senior Editor, Mobile, Re/Code
Julia Mee - Sr. Director Global Advertising, Media & Sponsorships, Cisco
Yanyan Ji - VP, Head of Marketing North America, Huawei
2:55 – 3:25pm
In-app ads are changing for the better. New formats are replacing the basic banner; native, video and other creative formats are increasing consumer interaction. Our panelists will discuss what formats are working and what will evolve in 2015.
Ben Kennedy - Group Director, Mobile, Integer
Gabriel Cheng - VP, Mobile Strategy and Solutions, M&C Saatchi Mobile
Jim McArthur - Managing Director, Digitaria/BoM
Lauren Johnson - Digital Marketing Reporter, Adweek
Vaino Leskinen - Global Director, Mobile, TBWA\CHIAT\DAY
3:25 – 3:35pm
3:35 – 4:05pm
Programmatic is forecast to account for more than 75% of mobile ad buy by 2017 – this has changed everything in mobile ad planning, creating new opportunities for innovation and efficiencies. What is the best way to integrate mobile programmatic buying, and how do savvy marketers manage and optimize for great results.
Alison Gensheimer - VP Digital Marketing, Wells Fargo
Brandon Berger - Chief Digital Officer, Ogilvy
David L. Smith - CEO & Founder, Mediasmith Inc.
Karsten Weide - VP, Digital Media & Entertainment, IDC
Vik Kathuria - Global Chief Media Officer, Razorfish
4:05 – 4:35pm
The power of marketing thru low-frequency beacons and apps excites marketers, but consumers have yet to be convinced. Panelist will discuss effective beacon strategies and campaigns – what’s real, what’s hype, and where are we going.
Anne Marie Stephen - Chapter President, Location Based Marketing Association
George Hammer - SVP Strategy, Content & Social, Digitas
Marc Simons - Co-Founder, Giant Spoon
Paul Friedland - Director of Marketing, Levi Strauss
4:35 – 5:05pm
Consumers under age 25, the “new mobile natives” have known mobile their entire adult lives, use their smartphones the most and are early adapters and taste makers with new apps and services, but can be difficult to reach. The panel will discuss the best way to approach this demographic
Guillaume Lelait - General Manager, Fetch
Michael Bruckstein - Group Planning Director, Neo@Ogilvy