B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoor. Since joining Mondelez International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the companyís brands with leading mobile startups. He has also played an integral role within the teams behind Oreo Daily Twist and the Oreo Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortuneís 2011 “40 under 40,” Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federationís Advertising Hall of Achievement.
Prior to joining Mondelez International, Bonin spent three and a half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social-media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Prior to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of more than 100 people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI), where he ran the interactive strategy unit and led the rollout of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book “Perspectives on Social Media Marketing,” and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Michael I. Roth is Chairman and CEO of Interpublic (NYSE: IPG), one of the world’s largest organizations of advertising and marketing services companies. Prior to serving in his current role, Roth was a member of the company’s Board of Directors.
Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment.
Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc., a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth’s leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today’s financial services marketplace.
Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and the Gaylord Entertainment Company. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee to Encourage Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund and The Partnership for New York City. He is also a member of the Business Roundtable.
A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.
Mark Read is CEO of WPP Digital. He has been a member of the Board of WPP since 2006. Mark’s responsibilities include the development of WPP’s strategy, its relationship with key clients and enhancing cooperation across the Group. His primary focus as CEO of WPP Digital is strengthening the Group’s digital capabilities across all WPP’s operating companies, developing its technology capabilities and building strong relationships with key partners in the digital technology industry.
WPP Digital encompasses an agency group, including POSSIBLE, Blue State Digital, F.biz, Rockfish and Syzygy (29%) as well as the technology companies, 24/7 Media, The Media Innovation Group, Acceleration and Salmon. In addition, WPP Digital holds the Group’s investments in leading technology companies including Buddy Media (sold to Salesforce), eCommera, JumpTap, Say Media, Visible World and Wild Tangent.
Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC. He subsequently founded and developed the company WebRewards in the UK.
He has a degree in Economics from Trinity College, Cambridge University, was a Henry Fellow at Harvard University, has an MBA from INSEAD and is a Trustee of the Natural History Museum Development Trust.
As Chief Marketing and Communications Officer (CMCO), Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.
His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan (USLP) and has also pioneered new ways of integrating sustainability into the business.
Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s Crafting Brands for Life strategy.
Keith is also Co-Chair, Consumer Industry Board at the World Economic Forum and Non-executive Director of Sun Products Corporation.
Robert W. Pittman is Chairman and Chief Executive Officer of iHeartMedia, Inc., a leading global media, digital and entertainment company which includes iHeartMedia, which has 245 million monthly U.S. broadcast radio listeners and the largest reach of any radio or television outlet in America; 97 million monthly digital uniques for iHeartMedia Digital; and 196 million monthly consumers of its Total Traffic and Weather Network, and Clear Channel Outdoor, with over 750,000 displays in over 40 countries across five continents, including 48 of the largest markets in the United States. He is also a founding member of Pilot Group, LLC, a New York private investment firm.
Pittman is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner.
Among many honors, Pittman received AdWeek’s first ‘Media Visionary’ award in 2013 and has been inducted into the Broadcasting and Cable Hall of Fame. He received the International Radio and Television Society’s Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life’s “Five Original Thinkers of the ’80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers,” and named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture.” Mr. Pittman began his career as a radio announcer in his native Mississippi and went on to successfully program a number of radio stations, including WNBC in New York, in his early 20’s.
Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.
Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.
Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.
Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University
As CEO of Starcom USA, Lisa Donohue is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences in the one-to-one era of marketing, at scale, with impressive results. Under Lisa’s leadership, Starcom has exceeded challenges on behalf of the world’s leading marketers and new establishment brands. She has driven Starcom’s industry-leading digital offering and invested heavily in the agency’s Data & Analytics practice. Since becoming CEO in 2009, Lisa has led Starcom to be the most awarded media agency in the country. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, and Media Network of the Year at the Cannes Lions International Festival of Creativity.
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