NOVEMBER 9 2015 - LONDON
WHERE ADVERTISING MEETS INNOVATION
Good morning, London! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into…
We start our day with an amazing kickoff keynote speak – more info forthcoming!
The agency as we know it is changing – and soon. We discuss these changes and how agencies can prepare and thrive in the new environment.
Jon Carney – Chief Digital Officer, EMEA, McCann Worldgroup
As mobile ad spend continues to flow towards programmatic global brands, agencies, and the advertising ecosystem are adjusting to the change. The shift is real, but marketers face significant challenges to the full implementation of mobile programmatic. Our panel discusses important issues and trends in programmatic, including the rise of private exchanges, concerns with transparency, the prevalence of fraud, and maximizing creative.
Engagement and a closer relationship with mobile users is easier with a great UX/UI, and leads to more satisfaction, a better experience, and loyal customers. Our speaker discusses building a UX toolkit, innovation, and testing to produce a transformative, customer-centric digital culture.
Jonathan Wall – Group eCommerce Director, Shop Direct
Ross Sleight – Chief Strategy Officer, Somo
Native advertising is delivering high engagement rates for marketers across screens and devices, and as consumer time spent within increases within apps and social networking the format will continue to grow. Our panelists discuss the best strategies, tactics and opportunities to use in native mobile advertising for maximum success.
Location based services help marketers understand where consumers are, but without supporting data they may not know who they are, what they want and why they want it, and thus lose an opportunity to move them towards a purchase. We explore how location based services are changing the way marketers think about mobile and how data is being layered into campaigns to really make location activation work.
Video advertising on smartphones and tablet is revolutionizing the way brands connect with consumers on mobile. Our panel discusses the best strategies and tactics to engage consumers with video in apps, social networks, and on the mobile web, and to make sure mobile campaigns are seamless with other marketing.
In September of this year Apple announced they would allow ad-blocking technologies on the Safari browser on the iPhone. Considered by many to be a game changer in mobile marketing, we explore the initial impact on mobile advertising campaigns and the potential long-term implications of mobile ad-blocking.
252 High Holborn
London WC1V 7EN, United Kingdom