As the official program partner at MWC, MMS is bringing world-class speakers and top media agencies and brands together for unparalleled insights and networking at our summit, architectural tour and Mobile Minds Dinner. Join us!
Jene Elzie is Vice President of International Marketing for the NBA where she is responsible for leading all brand marketing efforts for the league outside of the United States. Her responsibilities include management of regional teams based in London, Beijing, Shanghai, Honk Kong, Mumbai, Rio de Janeiro, Mexico City and Toronto, as well as a central team based in New York. She joined the NBA in March 2013, as Vice President of Marketing, EMEA, overseeing all brand and event marketing and communications activities for the region.
A professional in the sport and entertainment industry for over 15 years, Elzie previously held positions at NBC Universal as Vice President of Commercial Development and Comcast International Media Group and as Vice President of International Sales, where she was responsible for the company’s Europe, Middle East & Africa, Canada and Latin America television distribution business, as well as leading the business development efforts for the Golf Channel in Europe, launching new channels in France and central Europe and new digital solutions in Northern Europe.
Prior to joining NBC Universal/Comcast, Elzie held positions with The Tennis Channel, Fox Sports, Turner Sports and Warner Bros.
She earned a bachelor’s degree in economics and a master’s degree in organizational behavior, both from Stanford University where she was a member and co-captain of the women’s gymnastics team.
Spanish born and raised Jaime del Valle is the CMO for the L’Oréal group in Spain, a newly created role in charge of Media, Consumer and Market Insights, eCommerce and Digital Technology.
This role provides strategic support to all the business units and is responsible for the acceleration of the digitalization of the business that the L’Oréal Group has embarked on Globally.
Previous to this, he spent 13 years in General Motors holding several Marketing, Advertising and Digital positions in Europe, Latin America, Africa, M. East and Asia Pacific.
Jaime has a Bachelor’s degree in Business Administration by Universidad Autónoma de Madrid (Spain) and a degree in International Marketing by the University of Stockholm (Sweden).
He is married and has two daughters with names that are spelled and pronounced the same everywhere they have lived in.
David Sable is Global Chief Executive Officer of Y&R. Named to the post in February 2011, David has long had Y&R in his blood. He first joined as a trainee in 1976 and credits his start here for both his passion for the business as well as his core skills.
After Y&R, David worked at Wells Rich Greene and then moved to Israel, where he co-founded an agency, Mimsar. That start-up was a pioneering entry into the high-tech arena and reinforced David’s entrepreneurial spirit. Coming back to the U.S., David found his home at the extended Y&R family, working for Burson-Marsteller and Cohn & Wolfe. In 1990, he returned to Y&R Advertising to lead the international portion of the agency’s Colgate-Palmolive account. He then helped create Y&R’s team approach on the US Postal Service’s consolidated account, before leaving to pioneer an omni-channel startup in the U.S., Genesis Direct. In 2000, he moved to Wunderman, also part of the Y&R family, where he spent 10 years, ultimately as its Vice Chairman, before returning home to Y&R.
David is active in the industry as a Vice Chair of the Advertising Council’s Board of Directors and, for many years before, a Director-at-Large of the 4As. He has served as Jury President at Cannes three times, as head of the Direct, Creative Effectiveness and Creative Data juries and was a member of the Titanium jury.
A prolific writer, David has a strong online presence. He has been blogging The Weekly Ramble since 2006, is a frequent contributor to The Huffington Post and was invited to be a LinkedIn Influencer, where he now ranks among the most widely read global business leaders. He is also currently serving as an Executive Producer on MTV’s highly acclaimed REBEL MUSIC series.
In 2013, Fast Company named David one of the 10 Most Generous Marketing Geniuses. He serves on the U.S. Fund for UNICEF’s National Board and was the founding chair of their NY Board. He serves on NY’s Volunteer State Office of National and Community Service Commission and served14 years on the NY Cultural Advisory Committee. He sits on the Boards of UNCF and the Christopher Reeve Foundation and is deeply involved with the Special Olympics. He also is a member of American Eagle Outfitters’ Board of Directors.
David and his wife, Debbie, have two daughters. two sons-in-law, four treasured grandchildren — Henry, Teddy and Gemma, and newborn Goldy.
No matter where Marcy is on Earth, if it’s 3pm Eastern, she’s on FaceTime catching up with her daughter. She always finds a way. And uses technology to help her. That’s exactly what she does as Global Chief Growth Officer. Marcy finds potential in every opportunity for her clients, through determination and digital innovation.
Versed in many disciplines, Marcy quickly recognizes multiple ways to grow clients’ business (across platforms, channels and new avenues altogether). From Applebee’s to MasterCard, Boehringer-Ingelheim to Bristol Myers Squibb, Marcy has a proven track record of taking clients further. Her fresh, transformative thinking helped launch the Internet’s first credit card application with Capital One, turned breakfast social for IHOP and lead “Best In Class” work (according to Google) for Lunesta. And she’s ready for the next challenge—right after her 3pm meeting.
As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.
Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.
During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.
With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.
Stephen Squire is an accomplished and seasoned global marketing executive with more than 20 years of success delivering sales growth, innovation, and organizational change at Procter & Gamble. His track record building numerous billion-dollar brands is something he attributes to an effective balance between a data-based understanding of the business, an intuitive grasp of “What will work in practice?” and a focus on meeting ever changing consumer needs.
Currently as Global Brand Director for P&G’s Oral-B, he leads global portfolio strategies and plans, commercial and go to market asset development and eBusiness. Under his leadership the business has delivered five straight years of record top and bottom line results.
Stephen is anglo-french married to a belgian-italian with four children. He grew up in London, Bangkok, and New York before being shipped off to boarding school in Kent. After completing his Masters at the College of Europe in Brugges, he worked in Belgium, Spain, the UK and US before taking up his current Geneva based position at P&G.
Ronan Dunne was appointed Chief Executive Officer of Telefónica UK (O2) and member of Telefonica Europe’s Executive Committee on 1 January 2008 and was previously Chief Financial Officer. Ronan became a member of the Telefónica SA Executive Committee in March 2014 and chairs the Telefonica UK Sustainability Taskforce.
Prior to joining O2 in 2001, he held senior positions with Banque Nationale de Paris, Exel plc. and Waste Management International plc.
Ronan is a non-executive director and former Chairman of Tesco Mobile. He is also a non- executive director of the Guardian Media Group (GMG), and AVG Technologies, the NYSE listed internet Security Company. Ronan serves on the UK Digital Economy Council, The Tech Partnership Industry Board and as a trustee of Step Up to Serve, the UK national youth social action campaign.
Ronan is a fellow and former council member of the Chartered Accountants Ireland (CAI) and a fellow of the Association of Corporate Treasurers (ACT).
Fernando Machado is currently SVP Global Brand Management at Burger King (based in Miami). Fernando joined Burger King in March of 2014 after spending 18 years in Unilever.
Awarded as Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global), Fernando led the charge in the groundbreaking “Dove Real Beauty Sketches” campaign (most watched piece of branded content in history). This campaign also won 20 Lions in Cannes 2013-14 (total of >30 Lions so far on his marketing career) and the Grand Effie in North America. Fernando also faced the main stage in Cannes during 2013 presenting “Dove Sketches” as part of the YouTube session in the festival (http://youtu.be/JZ070NSgSGc). Now at Burger King, Fernando is infusing the brand with purpose and landing some iconic campaigns like Proud Whopper, which again hit a nerve with the audience creating lots of talkability and brand love (http://youtu.be/qBkAAortU_g).
Michael oversees global business across MRM//McCann’s customer experience-marketing network spanning 30+ countries across North America, Latin America, Europe, the Middle East and Asia-Pacific. He holds critical responsibilities for global client solutions across MRM//McCann’s key clients, connecting opportunities, and driving product excellence and growth.
Working at McCann Worldgroup for well over a decade, Michael has led some of the network’s biggest clients and regions. He has lived and worked in a variety of international roles in the U.S., Australia, Singapore and Japan. With extensive experience managing global integrated brand communications on many key global clients including Microsoft, Nestlé, Coca-Cola, Unilever and Johnson & Johnson, Michael is a proven global marketing communications leader.
In 1999, Michael joined McCann Worldgroup in San Francisco to manage all global advertising and integrated communications on the Microsoft account. He moved back to New York in 2004 as Director of Global Accounts to ensure the delivery of integrated marketing solutions across the breadth of McCann’s multinational accounts, and in June 2006, was appointed to the role of President of McCann USA, with oversight for the network’s U.S. operations. He moved to Tokyo in August 2009 to assume the role of Asia Pacific Regional Director for McCann Worldgroup—with oversight for all Worldgroup operations in the region—in addition to the role of CEO of McCann Worldgroup Japan, the largest international agency in this key market. In 2012 he returned to New York as President of MRM//McCann USA, was named worldwide President the following year, and global CEO in 2014. Previously, Michael lead the Compaq account with Lintas—as the APAC Communications Director—and then on IBM, where he oversaw the Global Server division with Ogilvy & Mather in New York.
Iain has been with SMG since 2000 after selling ‘Motive Communications’, the media agency he cofounded in 1995, to Publicis Groupe. During his fifteen year tenure with the agency, Iain has held a number of roles, most recently as President, EMEA.
As President of EMEA, Iain leads the strategic direction and management of SMG’s operations across Europe, the Middle East and Africa, with a remit to drive growth and further accelerate the digital transformation of the organisation across the region.
As part of this transformation, Iain has contributed to SMG’s acquisition drive which includes AKOM 360, Germany’s leading full-service digital marketing consultancy and Lighthouse Digital, a leading performance marketing agency based in South Africa.
SMG EMEA has grown and transformed fast. Over 50% of its revenues are derived from digital, content & data analysis. SMG’s client list now spans establishment clients such as P&G, Coca-Cola, Heineken and the new disruptors AirBnB, King, TomTom, LinkedIn. Most recent wins include winning the global accounts for Etihad Partner Airlines, consisting of Etihad Airways, Alitalia, Air Berlin and Jet Airways, and TomTom and sizeable local wins including Telenor in Sweden and Lidl in the UK and France.
The region has also been a major contributor to SMG’s phenomenal awards haul including winning ‘Network of the Year’ at all the major awards ceremonies including Cannes, Festival of Media, Eurobest, Dubai Lynx, Effies and Campaign. Over the past 12 months, SMG has also picked up ‘Agency of the Year’ accolades in Norway, Amsterdam, Poland and MENA.
Jonathan Nelson co-founded Organic, the very first digital agency, in 1993, and served as Organic’s CEO for seven years. Currently, Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets globally.
Described as a “serial entrepreneur,” Jonathan has played a critical role in founding and building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. Later, he guided Organic through its subsequent re-privatization.
Jonathan is widely recognized as an industry thought leader, appearing in print in The New York Times, USA Today, Forbes, Newsweek, and Adweek and on television on CNN, CNBC, and MSNBC. His numerous accolades include being named one of the top 100 young innovators of the century by MIT’s Technology Review in 1999, and one of the top entrepreneurs of 1997 by Red Herring Magazine. He was inducted to Advertising Age’s Hall of Fame in 2001 for his “indelible imprint” on the Internet industry.
Jonathan sits on numerous boards in the media and finance industries. A passionate musician, he is the co-owner of two San Francisco venues and co-produces San Francisco’s Hardly Strictly Bluegrass annually in Golden Gate Park.
As global strategic leader for MRM//McCann, Ariana’s energy, enthusiasm and skills bring a unique perspective to the Strategy practice. Ariana’s approach on building global insights and ideas across brands, geographies and culture adds tremendous benefits to clients.
Ariana led the MRM//McCann East (New York & Princeton) strategy team for two years before coming into her new role.
Ariana has been plugged into the world of communications strategy for over 17 years. During this time, she has been leading Digital Strategy teams within award-winning advertising agencies, including mcgarrybowen, The Vidal Partnership and JWT. She has done local, hyper-local, regional, national and global. She has worked with multicultural and general market audiences. With moms, business travelers, political elites, kids, teens and tweens. With financial advisors and music aficionados. Fashion lovers and home improvers. Affluent and deal-hunters. Immigrants and emigrants. First-time home buyers and students. And the list goes on and on.
Ariana has a proven track record in all core areas of planning from brand planning to digital and social strategy, communications and engagement planning, business strategy and CXM. She has spent her career unearthing and tracking consumers’ behavior and their drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.
Ariana has an M.A. in Media Studies with focus on Sociology of Media. Her Research included anthropology, sociology, research methodology, Internet culture, networking theory, and DIY & participatory culture. Ariana likes to cook and takes pleasure in interior design. She is also a black belt in Tae Kwon Do, so be careful, be very careful.
Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile design and business solutions. Thomas spearheaded the development of iconmobile’s own content management system – the icsmp development platform – which the Company licenses to prominent clients including BMW, Mini, Heineken and Microsoft. He also created a sub-division within iconmobile, icon incar, while develops automotive interface designs and concepts for leading automobile manufacturers such as Mini and Audi.
Prior to founding iconmobile, Thomas led the mobile practice team at Icon Media Labs, a large Web-based agency. During his tenure, Thomas built a successful team of mobile designers and engineers, and collectively launched the imode wireless Internet portal in several European countries. Thomas came to Icon Media Labs from Deutsche Telecom where he worked as a trend scout, evaluating the most cutting-edge mobile applications and services available in Asia.
Thomas began his career in the mobile space in 1998 at NTT, one of the largest telecommunications companies in the world, where he was instrumental in the development of the imode portal among other mobile products and services.
Thomas is now a frequent speaker at many global, mobile focused conferences such as the GSMA’s Mobile World Congress, CTIA, and Mobile Marketing Association events; amongst many others. He also serves as a mentor for Axel Springer’s Plug and Play program, as an advisor to the United Nations Population Fund, and guides many new technology start-ups.
Jon Carney is Chief Digital Officer for McCann Worldgroup across EMEA.
Jon works with international clients and local market agencies to deliver the group’s digital strategy. He heads a group of 45 digital leaders across McCann Worldgroup in Europe, and has global digital responsibility for a range of clients.
McCann Worldgroup includes pure-play digital agencies such as MRM and Momentum, e-commerce specialists Optaros-MRM as well as the fully-integrated, global communications agency McCann.Global clients include Nestle, Mastercard, L’Oreal and Microsoft.
Jon was founder and CEO of Marvellous, which later became part of Isobar and pioneered defining mobile as a creative platform for brands. He has also led client accounts at digital agencies Differentis, Electronic Ink and Somewhat, defining strategy and systems integration, user experience, product and service design with clients including Vodafone, adidas, Coca-Cola, Nokia, the BBC. Two of his recent achievements were as the executive creative director on Chelseafc.com, a project that secured the club a record sponsorship deal with Yokohama; and as a consultant helping the BBC shape the next generation of digital products for music and radio.
Jon has worked in advertising and communications for over 30 years and in digital for 17, and says his first love was advertising, but he is firmly married to technology.
Jonathan Wall began his E-Commerce career at dabs.com when in September 1999 the decision was taken to transform the IT Catalogue Mail Order business into dabs.com. As Marketing Director Jonathan and his team was instrumental to the success of Dabs online and helped Dabs become one of the UK’s first and most successful pure-play online retailers.
In 2006 dabs.com was sold to BT Retail and as Marketing Director Jonathan helped with the integration of Dabs into BT and the transition of the BT Shop onto Dabs’ E-Commerce platform.
Jonathan left Dabs in September 2008 to become CEO at Flowersdirect.co.uk, one of the UK’s leading online florists. With its 900 member florists across the UK offering same day delivery of flowers and gifts, Flowersdirect are on their way to being established as a strong challenger to the established hierarchy in the Floral sector and since joining Jonathan has overseen a business transformation that has included a new business and E-Commerce system and the overhaul of the product offering.
In April 2010 Jonathan took on the role of Group E-Commerce Director of Shop Direct Group the UK’s leading Home Shopping business. With control of the commercial performance on the group’s websites, Jonathan’s expertise is being used to drive new visitors to the sites which include brands such as Littlewoods, Very and new brands including isme. Jonathan’s remit also includes the optimisation of these sites and improving conversion rates and visitor journeys.
Daniel Rosen is Telefónica’s Global Director of Advertising having joined the company in November 2014. He is responsible for leading and transforming Telefónica’s advertising businesses globally across 21 countries, from Europe to Latin America.
Daniel is widely recognised as a global leader in the advertising industry. He has more than 20 years’ experience – from creative and mobile to out of home and programmatic – working with some of the world’s largest brands including Nike, Gap, Coca-Cola, MTV and Volkswagen to develop their mobile and multi-screen communications.
Prior to Telefonica, Daniel was Global CEO of WPP’s mobile agency group, Joule Worldwide. Under his leadership the agency experienced unprecedented organic growth and undertook a number of major strategic acquisitions. Daniel was also the Founder and Head of AKQA’s global mobile practice, a position he held for eight years, and during which time the agency received more than 50 industry awards for its mobile work from world renowned bodies such as D&AD and Cannes Lions. Earlier in his career, Daniel launched start-up 12snap UK’s mobile marketing business running pioneering campaigns with brands including McDonald’s, Coca-Cola, Procter & Gamble and Cadbury. Daniel started his mobile career in 1995 at Orange UK.
Daniel is frequently called on by national and trade press for insights into mobile marketing and advertising, and is also a regular speaker at global industry conferences including Cannes Lions and Mobile World Congress. He has received a number of globally-recognised personal accolades during his career including being one of The Drum’s ‘Top 50 Mobile influencers’ and a ‘Top 10 Mobi Thinker.’ In addition to his role at Telefónica Daniel is Chairman of the Mobile Marketing Association EMEA Board and sits on the IDM’s Digital Council.
Dan boasts a diverse background in media with deep experience across traditional, digital and mobile channels and inclusive of both agency and client side roles. Dan began his career with Starcom in 1999 and is now several years into his second tour with the agency separated by three years at Orbitz.com (2010-2013) where he ran mobile marketing for the travel giant. While at Orbitz Dan was a pioneer in app install acquisition programs and mobile media attribution, building cookie-less solutions for measurement and linking media investments to customer lifetime value. Since coming back to Starcom Dan, as head of the agency’s Mobile Center of Excellence, leads a team focused on building training programs, publishing best practices for the agency and consulting across the client roster on a variety of business challenges. Dan’s client responsibilities are running cross-channel activation for Bank of America where he has been a consistent innovator in advanced media targeting and distribution across all channels.
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing communications, spearheads partnership opportunities, and gains visibility for clients such as Visa, Adobe, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.
Darin Brown is the EMEA CEO for POSSIBLE – a global digitally lead creative agency.
Within this role, Darin responsible for offices in the UK, Germany, Hungary, Poland and Russia. He leads the team across this region, works with key clients such as Danone, Microsoft, Nestle and leads POSSIBLE’s acquisition ambitions – ultimately driving the business across the region.
Darin is a 25 year veteran of the marketing world and one of those rare individuals that has spent equal time ‘above the line’ and below. His career began at Leo Burnett in 1990. He created Leo Burnett Interactive in 1995. He was one of the executives that built Razorfish into a global digital agency serving there for 13 years and in several roles from President of the US West to the Global Chief Strategy Officer and then as President of Europe where he helped build and manage the network. And finally, prior to his current position at POSSIBLE, he founded and ran Crispin Porter + Bogusky Europe where he and his team did award winning work for Paddy Power, Diesel, and Turkish Airlines.
He joined POSSIBLE in his current role in April 2014
James Connelly is a young tech entrepreneur who has achieved significant recognition in the dynamic mobile marketing industry. Listed by The Drum Magazine as one of the industry’s ‘Top 50 Most Influential Individuals in Mobile’, he has also recently been nominated for the ‘BIMA 2014 Hot 100’: a celebration of the hottest people in UK digital today.
James sits on the UK Advisory Board of the Mobile Marketing Association and has been recognised as one of Media Week’s ‘30 Under 30 Ones to Watch’ as well as Growing Business’ ‘Young Guns 30 Under 30 Entrepreneurs’.
In the midst of the digital advertising boom in 2005, James stood out as an early believer in mobile. After managing seven figure mobile advertising campaigns and working with leading brands to define their mobile strategies in both London and Sydney, James launched Fetch in 2009 as one of the first dedicated mobile advertising agencies in the UK. James is a popular speaker and regular contributor to press having spoken at events across the world. His debut workshop at the 60th Cannes Lions Festival in 2013 drew a particularly appreciative response.
Emily Palmer is a 15 year veteran of advertising, having focused the past 4+ years on programmatic advertising. She has seen the digital advertising industry evolve from banners being given away as added value for print buys to digital media poised to overtake TV as the lead advertising category by the end of next year. Emily worked in San Francisco for 10 years at an agency, publishers and ad networks, then moved to London in 2010 and worked tech vendor side prior to joining Reuters. Her focus at Reuters is on setting programmatic strategy and driving commercials by leveraging the best tools, ensuring the publisher is open for business across trading channels, and capitalizing on first party data. Reuters is best known as the world’s largest multimedia news agency. Its consumer-facing products include Reuters.com, Reuters News app and Reuters TV.
Ilicco joined global marketing and technology agency DigitasLBi as Head of Mobile in 2011. With overall responsibility for product development and innovation, Ilicco heads up the agency’s mobile team, developing mobile strategies for the agency’s portfolio of global brands, and helping them take advantage of the ubiquity of mobile as an integral part of DigitasLBi’s blended offering.
Ilicco has been named as one of the UK’s top 100 most influential people in media by The Guardian and was placed at #7 in The Drum’s Mobile Top 50 list.
As eMarketer’s digital marketing analyst for the UK market, Bill Fisher is not only on the cutting edge of research trends and best practices, but he offers a rich understanding and big-picture perspective of the UK digital landscape and its impact on marketing and media. With over 16 years’ experience in the technology sector, having previously worked at research firms Ovum and Gartner, Bill provides marketers with a clear sense of what the transition to digital means for them. A prolific writer and highly regarded speaker, Bill has spoken at countless industry events and is a regular contributor to the press.
Managing Acer digital presence in 55 markets across PANAM, EMEA and APAC, Francesco is responsible for web operations, e-commerce, CRM, social media and analytics. Francesco has a 10+ years international experience with diverse background: started off as consultant and entrepreneur of two internet startups, then joined Vodafone and focused on business transformation of digitally disrupted businesses. He has worked in both global HQs and local operating companies, thus mastering global strategies and complex transformation programmes as well as executing pragmatic, local initiatives to drive sales and increase operational efficiency.
As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.
With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.
MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.
The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Jason owns all revenue for Chocolate in North America and Europe. Prior to coming to Chocolate two years ago, Jason led all digital efforts for Billboard, managing the iconic music brand’s digital properties and activation for large branded events like the Billboard Music Awards and the American Music Awards. Prior to Billboard, Jason helped start the world’s largest video ad exchange for Adap.tv, which marked the second start-up for Jason in the “programmatic” world of advertising. The first was New York based [x+1], the industries first Demand Side Platform (DSP) and early advocate of data driven, multichannel marketing where Jason was Chief Revenue Officer. Beyond the world of programmatic advertising, Jason was an ad agency executive for several years, having started one of the first interactive agencies, Freestyle Interactive, later sold to Aegis PLC. When not thinking about how to help marketers navigate the complicated digital advertising landscape, Jason enjoys trail running, mountain biking and surfing with his three beautiful daughters and wife.
Markus has worked for ERGO Direkt for over 12 years in various different positions. He has been the head of the Mobile Lab (iLab) since 2013, an independent research and development unit. The iLab focuses on innovative ideas for business development by looking for new trends which impact the economic or social environment. The iLab is progressing at speed by using methods such as Design Thinking, rapid prototyping and agile project management.
Markus is a lateral thinker and technical evangelist. He is constantly looking for new ideas and approaches and he is fiercely pragmatic and outcome driven. Markus’s background is in the IT sector and eBusiness market, giving him a strong understanding of web technologies and online marketing.
ERGO Direkt is the Direct Subsidiary of ERGO Insurance Group and part of the Munich Re Group
As Innovation and Mobile Marketing Manager at eBay, Fabio’s mission is to keep the company on the edge of innovation by driving innovative ideas and products to marketing campaigns, especially on mobile. Prior to eBay, Fabio spent 5 years managing e-commerce, online marketing, and mobile app products for Vodafone Italy and Office Depot.
Alexander Schlaubitz (47) took up his role as Head of Marketing at Lufthansa Passenger Airlines in Frankfurt in January 2013. In this position, he is responsible for the airlines’ entire marketing activities. Besides classic advertising and brand management, this includes direct marketing and marketing analysis. Schlaubitz reports to Jens Bischof, Member of the Lufthansa German Airlines Board Product, Marketing & Sales and Chief Commercial Office.
Most recently, Schlaubitz worked for Facebook as Director of Customer Marketing for Europe, the Middle East and Africa (EMEA).
After graduating in business studies from the University of Missouri, USA, Schlaubitz gained his first, professional experience at a number of marketing companies in the USA. In 2001, he moved to the global advertising agency Leo Burnett and in 2003 to the communications agency Change Communications. His responsibilities there included the strategic planning for clients such as Johnson & Johnson, Adecco, Campari and Nokia. Three years later, Schlaubitz became marketing director for Europe, the Middle East and Africa at Intel Corporation in Munich, before moving to the same position at Facebook in 2011.
Jide is responsible for driving the growth of the mobile channel at MEC. He brings rich experience in mobile with over twelve years of direct industry experience.
In his role as head of Mobile at MEC, Jide is responsible for increasing spend in mobile media, as well as integrating mobile into the wider communications activity within the agency.
Jide started working for mobile operators in 1999 and developed the mobile advertising proposition for 3 UK in 2005. Since that time, he has worked for mobile ad network AdMob and IPG’s full service mobile agency Ansible. He has worked with Webber Shandwick on their Cannes Lions winning work for GSK, as well as with Microsoft, Burberry, Tiffany, MasterCard, Paramount and many others.
Justin Pearse is MD of The Drum Works, the branded content arm of The Drum.
The Drum, PPA Media Brand of the Year, is a global media platform and the biggest marketing website in Europe.
Our ecosystem includes 23 awards, 7 live events, a peer-to-peer learning club, video production and distribution service and Recommended Agency Register, the global platform for sourcing and selection of marketing services.
Previous to the Drum, Justin spent two years as Associate Director at content, community and communications agency Bite.
Before this, Justin was a journalist for 16 years, ending up as Editor of New Media Age where he spent 12 years in total.
He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.
Justin sits on the board of trade body BIMA (British Interactive Media Association) and is a member of the IAB Content Council.
Get an inside look into the architecture and cultural heritage of Barcelona followed by tapas and wine at Zihab Fusion. Limited spots available.
DAY 2 : Monday, February 22
9:00 - 10:30am
Grab your coffee and a pastry and get ready for inspiring talk during mobile’s biggest event of the year. Ahead is an exciting day of learning, networking and sharing!
Paran Johar -
Keynote: Prepare for the Next Era of Mobile Connectivity
The mobile industry is not easy for marketers to work with - multiple standards, competing interfaces, and differing regulatory regimes across markets. Find out how Telefonica UK CEO Ronan Dunne, is enabling global digital growth within his company and the changes necessary for the industry to maintain the increasing growth rate expected.
Ronan Shields (Moderator) -
Digital Editor, The Drum
Ronan Dunne -
CEO, Telefónica UK
Mobitypes: You Are What You Download
On mobile, each user is a curator of their own experience. Mobile home screens offer true representations of our interests, passions and intentions. We will look at the role mobile plays in people’s lives, and the moments that matter along the customer journey, through the apps they use the most. We will continue to explore new ways to get to know people, so we can continue to exceed their expectations.
Ariana Stolarz -
Global Director of Strategy, MRM // McCann
Michael McLaren -
CEO, MRM // McCann
Panning for Gold: Effective Data ‘Mining’
Digital marketing's strength is data but separating the gold from the silt can be tricky. This is becoming an increasing challenge as the sheer volume of mobile data expands daily. Without the right tools and support, preventing marketers from making good analytical decisions. Top marketers will share with you best practices to make better decisions using the data and how to maximize the reach and influence of your campaign from relevant data sets.
Daniel Rosen (Moderator) -
Global Director of Advertising, Telefónica
Alex Newman -
MD OMD Mobile EMEA, OMD
Fabio Esposti -
Global Display Programmatic Marketing Lead, eBay
Francesco Federico -
Global Digital Marketing Director, Acer
Jon Carney -
Chief Digital Officer, EMEA, McCann Worldgroup
The Next $50B: How Mobile Conquers Video
News headlines constantly scream of the explosion of mobile video growth. Some predictions say that 80% of all internet traffic will be streaming video content by 2019. Video inventory is low and the demand is still high – especially for quality video inventory. Find out what is happening in “viewability,” programmatic, paths to ROI and the prospects for new measurement formats to ensure your ad is seen.
Jason Shulman (Moderator) -
SVP, Sales, Chocolate
Dan Bruinsma -
SVP, Director, Starcom MediaVest
Emily Palmer -
Head of Programmatic, EMEA, Thomson Reuters
Ilicco Elia -
Head of Mobile, DigitasLBi
Jide Sobo -
Head of Mobile, MEC Interaction
12:15 - 1:00pm
A View from the Top – Embracing Change in the New Digital Reality
DIgital ain't easy, so we go beyond the hype and hear from the very top the biggest challenges keeping them up at night in the advertising and marketing game, the solutions they need to execute complex campaigns and how to keep up with the constant change from consumers and clients.
Paran Johar (Moderator) -
Gary Davis -
Vice President, Global Consumer Marketing, Intel Security
Iain Jacob -
CEO, EMEA, Starcom MediaVest Group
Jonathan Wall -
Group eCommerce Director, Shop Direct
Building Unconventional Partnerships to Delight Your Customer
Consumers are more interested in experiences above products, but too often large companies don’t have the flexibility to act on partnerships to build exciting consumer activations. Using the data, knowledge, and connections to consumers that exist in every organization, how do you build partnerships that leverage strengths and capabilities beyond narrow product silos? In this session we explore an exceptional partnership between Procter & Gamble and leading European insurance company ERGO Direkt leading to a great experience.
Thomas Fellger (Moderator) -
Markus Kiessling -
Head of Mobile Lab, ERGO Direkt
Stephen Squire -
Global Marketing Director, Procter & Gamble
Tales From the Programmatic Revolution: What's Real and What's Hype?
The programmatic revolution has altered both the buy and sell sides of media, but to what effect? What has truly changed, and what is hype ? Has programmatic become as important in mobile media?
Bill Fisher (Moderator) -
Jonathan Nelson -
CEO, Omnicom Digital
Creativity + Action = Masterful Mobile Experiences
The mobile technology stack is finally robust enough for marketers to create amazing campaigns and experiences. Taking a platforms focus, our experts will demonstrate ways to infuse innovation and unleash the creative process to build mobile products and services to delight consumers at the same time driving brand interactions via utility and interface. Creating digital experiences requires both "say" and "do" with "do" offering perhaps the most critical and often overlooked impact on success.
Justin Pearse (Moderator) -
Managing Director, The Drum Works
Ben Jones -
Chief Technology Officer, AKQA
Chris Colborn -
EVP Global Chief Design and Innovation Officer, R/GA
Darin Brown -
EMEA CEO, POSSIBLE
David Berkowitz -
Chief Marketing Officer, MRY
Keynote: Digital & Beauty: The Perfect Match
The Beauty Industry is no exception to digital transformation. Featured speaker Jaime del Valle of L'Oreal explains how they are committed to revisit their business model and accelerate the digitalization of the value chain globally. From product development to digital services and ecommerce, he will review some of the initiatives L'Oreal is rolling out at a global scale to remain at the forefront of the Beauty industry.
Jaime Del Valle Sansierra -
CMO, L'Oreal Spain
McWhopper: How a Burger Mash-Up Had the World Talking about Peace
On August 26, 2015, Burger King did the unthinkable — they published an open letter in press, social, and outdoor, calling for a "burger wars ceasefire” with longstanding corporate rival McDonald’s. Burger King proposed that the two restaurants join forces to cook and serve a symbolic hybrid burger — the McWhopper — to raise awareness of Peace Day, September 21st. Y&R Global CEO David Sable and Fernando Machado, SVP for Global Brand Management at Burger King, share how this story unfolded turning the McWhopper into a global topic of conversation. Through Burger King’s spirited lightheartedness, creativity and nimble approach, a simple open letter generated not only brand love but also awareness of Peace Day, the ultimate objective of the campaign.
David Sable -
Global CEO, Y&R
Fernando Machado -
SVP Global Brand Management, Burger King
Telling a Brand Story in the Age of Digital
Mobile has augmented the digital marketer's segmentation toolkit, helping brands and agencies better understand consumer data. However, brands still have a story to tell. After consumers are segmented on demographics, behavior, social graphs, location, and context, what's left of that story? Discover ways to create and protect an emotional connection between consumers and brands without getting lost at sea.
Roger Cheng (Moderator) -
Executive Editor, CNET
Alexander Schlaubitz -
Vice President, Marketing, Lufthansa
James Connelly -
Jene Elzie -
Vice President, International Marketing, NBA
Lisa Donohue -
CEO, Starcom USA
Mobile Minds Dinner
After an incredible day, join summit speakers, brands, agencies and tech giants for an authentic Spanish meal at one of the most exclusive clubs in Barcelona. Dinner will feature gourmet tapas, fine wines, a live band and magic show.
After an incredible day, join summit speakers, brands, agencies and tech giants for an authentic Spanish meal at one of the most exclusive clubs in Barcelona. Dinner will feature gourmet tapas, fine wines, a live band and magic show.
Note: Mobile Media Summit is not included with any Mobile World Congress (MWC) pass. To attend MMS or any MMS activities, you must purchase one of our tickets. However, all MMS tickets include an Exhibition Visitor Pass to MWC, a great option to gain access to MMS and the MWC exhibition hall! If you already have a pass for MWC, you can purchase the MMS Add-on Pass.
Want to learn more about the Mobile Media Summit or learn how you can become involved? We love to hear your questions, comments and suggestions, so don’t be shy! If you need immediate assistance, please call (323) 207-9995.