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MOBILE MEDIA SUMMIT DURING AD WEEK 2015
SEPT 28th, 2015 - NEW YORK
WHERE ADVERTISING MEETS INNOVATION
8:00 – 9:00am
It’s a great morning in the Big Apple! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year!
9:05 – 9:30am
The holiday season is critically important for advertisers, and mobile advertising is no exception. How do some of the leading media minds expect mobile advertising to play out for Q4 and lead the way into 2016?
Michael Burgi – Director of Editorial Partnerships, Adweek
David Cohen – Chief Investment Officer, UM
Megan Pagliuca – CEO, Accuen
Adam Shlachter – Chief Investment Officer, DigitasLBi
9:30 – 9:55am
9:55 – 10:20am
10:20 – 10:40am
Good creative has taken a back seat to perfecting the technology across the multiscreen environment. Now that the stack is set, how do you conceive, implement and refine creative across screens for better results in an environment where programmatic is becoming so critical?
Matevz Klasjsek – Founder and CPO, Celtra
Chris Colborn – EVP, Global Chief Design and Innovation Officer, R/GA
10:40 – 11:00am
11:00 – 11:25am
People’s time on mobile is changing the human experience. But here’s what you need to know: not all mobile moments are created equal. The most critical moments to win are micro-moments: when we turn to our devices to act on something we need or want right now, and actually welcome other voices to help inform our choices and make decisions. In this talk, we will showcase the brand leaders and laggards in the new micro-moments world and share the latest from Google on how to master intent, context and measurement to reach people in the moments that matter.
Jason Spero – VP of Performance Media, Google
11:25 – 11:45am
11:45 – 12:10pm
Location based services are a natural fit for mobile. To make it work, marketers need the data to play nice with location. Our panelists discuss the best way to understand the data, your audience and connect them to location in media campaigns.
Miriam Gottfried – Reporter, Heard on the Street, The Wall Street Journal
Courtney Stuart – Head of Sales, North America, xAd
TBD – Fiksu
Chia Chen – SVP & Mobile Practice Lead, DigitasLBi
Jeff Malmad – Managing Director, Mobile, Mindshare
Angela Steele – CEO, Ansible
Vast amounts of user intelligence and precision location technology combined with an audience more receptive to relevant messaging means advertisers need a plan. What’s the most plausible way to successfully transition from today’s “okay” strategy to tomorrow’s advanced targeting? Skyhook takes us on a deep dive into understanding location and using context to take audience targeting to the next level.
Jim Crowley – CEO, Skyhook Wireless
12:35 – 1:20pm
1:20pm – 1:40pm
PubMatic and WebMD discuss the challenges and opportunities offered by the growth in mobile programmatic including brand safety, programmatic direct and the more than $25 billion mobile advertising opportunity expected to emerge as advertising spend on mobile media catches up to consumer time spent on mobile devices.
Evan Krauss – VP, Emerging Solutions, PubMatic
Jennifer Willey – VP, Sales, Consumer Markets, WebMD
Consumers are engaging with video content more than ever before. In our new mobile age, how are brands and agencies taking advantage across screens to build strong connections, provide great content, and hasten the path to purchase?
Mike Owen – EVP, North American Sales, Opera Mediaworks
Winston Binch – Chief Digital Officer, Deutsch North America
John Montgomery – COO, GroupM Interaction
Tom Goodwin – SVP Strategy & Innovation, Havas Media
Andy Von Kennel – Chief Client Officer, Initiative
2:05 – 2:25pm
2:25 – 2:50pm
Now that the great “showrooming” panic is over, let’s discuss how mobile has changed the consumer relationship with the retail store, and how mobile tools old and new are enhancing the shopping experience.
Lauren Johnson – Digital Marketing Reporter, Adweek
Brent Fraser – Chief Revenue Officer, Thinknear
Adam Meshedow – EVP Strategy & National Sales, SITO Mobile
Kevin Vine – Senior Manager, Digital Marketing, Dunkin’ Brands
Scott Marsden – SVP, Media, DigitasLBi
Jason Newport – SVP, Head of Mobile, Carat
2:50 – 3:15pm
Forget last touch, first touch, and multi-touch – let’s talk “programmatic touch.” Marketers know that mobile has changed the consumer path to purchase and our panelists share how to read the data and do programmatic right.
Moderator – TBD
Greg Archibald – Chief Revenue Officer, NinthDecimal
TBD – Tune
Mandana Mellano – Partner, Media Director, Neo@Ogilvy West
Natalie Monbiot – SVP Managing Partner, UM
3:15 – 3:35pm
Mobile presents specific challenges when it comes to measuring the success of television tune-in campaigns. In this fireside chat we discuss how the innovative use of multiple data sources, combined with cross-device accuracy, in-app reach, and consumer understanding drove tune-in for multiple Discovery shows, such as “Shark Week” and “Naked and Afraid.”
Nancy Hall – SVP Eastern Sales, Conversant
Seth Goren – SVP Media Strategy and Analytics, Discovery Communications
3:35 – 3:50pm
3:50 – 4:15pm
Are private programmatic exchanges significant in mobile advertising? Our panelists discuss the pro’s and con’s around using private exchanges, and the best way to maximize results on the sell and buy sides.
TBD – Sheppard Mullin
Jeff Ratner – EVP, ZenithOptimedia
Vanessa Newkirk – SVP, Digital Director, MediaVest Network
Bob Walczak – General Manager, Bidswitch
Michael Kaushansky – EVP, Chief Analytics Officer, Havas Media
Rob Kramer – General Manager, Mobile, OpenX
4:15 – 4:40pm
The newest location tactics – geofencing, geocookies, and low-frequency beacon technology combine to open a new levels of interaction with brand loyalists. How are marketers taking advantage of these technologies to create real time connections with consumers?
Ryan Knutson – Telecommunications Reporter, The Wall Street Journal
Brian Dunphy – SVP, Business Development & Partner Relations, Gimbal
Chris Golier – VP, Mobile Marketing and Strategy, NHL
TBD – Dick’s Sporting Goods
4:40 – 5:05pm
Oscar Wilde said “experience is simply the name we give our mistakes.” Our panelists reveal their “experiences” in mobile, what they learned, and how others can avoid them.
Paran Johar (Moderator) – CEO, Mobile Media Summit
TBD – The Mobile Majority
Julian Zilberbrand – EVP, Activation Standards, Insights and Technology, ZenithOptimedia
Joe Klicsu – Senior Manager, Digital Communications, Edgewell
Stuart Meyler – Principal, Beeby Clark+Meyler
Jeff Liang – SVP, Media Lead, Starcom MediaVest
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