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SEPTEMBER 28th, 2015 - NEW YORK
- A master class in mobile with advertising's best
- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
8:00 – 9:00am
It’s a great morning in the Big Apple! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year!
9:05 – 9:30am
The holiday season is critically important for advertisers, and mobile advertising is no exception. How do some of the leading media minds expect mobile advertising to play out for Q4 and lead the way into 2016?
Michael Burgi – Director of Editorial Partnerships, Adweek
David Cohen – Chief Investment Officer, UM
Megan Pagliuca – CEO, Accuen
Adam Shlachter – Chief Investment Officer, DigitasLBi
9:30 – 9:55am
9:55 – 10:20pm
10:20 – 10:40am
Good creative has taken a back seat to perfecting the technology across the multiscreen environment. Now that the stack is set, how do you conceive, implement and refine creative across screens for better results in an environment where programmatic is becoming so critical?
TBD – Celtra
Chris Colborn – EVP, Global Chief Design and Innovation Officer, R/GA
10:40 – 11:00am
11:00 – 11:25am
People’s time on mobile is changing the human experience. But here’s what you need to know: not all mobile moments are created equal. The most critical moments to win are micro-moments: when we turn to our devices to act on something we need or want right now, and actually welcome other voices to help inform our choices and make decisions. In this talk, we will showcase the brand leaders and laggards in the new micro-moments world and share the latest from Google on how to master intent, context and measurement to reach people in the moments that matter.
Jason Spero – VP of Performance Media, Google
11:25 – 11:45am
11:45 – 12:10am
Location based services are a natural fit for mobile. Our panelists discuss the best way to understand your audience and connect them to location in media campaigns.
TBD – xAd
TBD – Tune
Chia Chen – SVP & Mobile Practice Lead, DigitasLBi
Jeff Malmad – Managing Director, Mobile, Mindshare
Angela Steele – CEO, Ansible
12:35 – 1:20pm
1:20pm – 1:40pm
PubMatic and WebMD discuss the challenges and opportunities offered by the growth in mobile programmatic including brand safety, programmatic direct and the more than $25 billion mobile advertising opportunity expected to emerge as advertising spend on mobile media catches up to consumer time spent on mobile devices.
Evan Krauss – VP, Emerging Solutions, PubMatic
Jennifer Willey – VP, Sales, Consumer Markets, WebMD
Consumers are engaging with video content more than ever before. In our new mobile age, how are brands and agencies taking advantage across screens to build strong connections, provide great content, and hasten the path to purchase?
Mike Owen – EVP, North American Sales, Opera Mediaworks
Winston Binch – Chief Digital Officer, Deutsch North America
John Montgomery – COO, GroupM Interaction
Tom Goodwin – SVP Strategy & Innovation, Havas Media
2:05 – 2:25pm
2:25 – 2:45pm
We discuss the best practices to make mobile matter across an organization.
TBD – Conversant
TBD – The Discovery Network
2:45 – 3:10pm
Forget last touch, first touch, and multi-touch – let’s talk “programmatic touch.” Marketers know that mobile has changed the consumer path to purchase and our panelists share how programmatic trading changes the game.
3:10 – 3:35pm
Are private programmatic exchanges significant in mobile advertising? Our panelists discuss the pro’s and con’s around using private exchanges, and the best way to maximize results on the sell and buy sides.
TBD – Sheppard Mullin
Jeff Ratner – EVP, ZenithOptimedia
Vanessa Newkirk – SVP, Digital Director, MediaVest Network
Bob Walczak – General Manager, Bidswitch
Michael Kaushansky – EVP, Chief Analytics Officer, Havas Media
TBD – OpenX
3:35 – 3:50pm
3:50 – 4:15pm
Now that the great “showrooming” panic is over, let’s discuss how mobile has changed the consumer relationship with the retail store, and how mobile tools old and new are enhancing the shopping experiment.
4:15 – 4:40pm
Low-frequency beacon technology opens a new level of on-site interaction with brand loyalists. How are marketers taking advantage of the technology to create real time connections with consumers?
4:40 – 5:05pm
Oscar Wilde said “experience is simply the name we give our mistakes.” Our panelists reveal their “experiences” in mobile, what they learned, and how others can avoid them.
109 E 42nd St
New York, NY