MOBILE MEDIA SUMMIT NY DURING AD WEEK 2015 REGISTRATION

Date: September 28th, 2015
Location: New York

MOBILE MEDIA SUMMIT NY DURING AD WEEK 2015 SPEAKERS

MOBILE MEDIA SUMMIT NY DURING AD WEEK 2015 SPONSORS

Gold Sponsors

PlaceIQ_logoskyhook-200x100

quantcast-200x100 google-200x100

Silver Sponsor

RadiumOne-200x100 pubmatic-200x100  celtra1conversant-200x100

Bronze Sponsors

nineth-decimal-200x100opera-200x100tune-200x100ThinkNearfiksu-200x100

xAd-200x100BidSwith-200x100OpenX-200x100SITO-200x100Sheppard_Mullen

gimbal-200x100

 

 

Green Room Sponsor

opera-200x100

Networking Lunch Sponsor

sizmek-200x100

WiFi Sponsor

kargo-200x100

Exhibitor

socialflow-200x100  factual_200x100

After Party Sponsor

pubmatic-200x100

Mobile Mafia Dinner Sponsor

tune-200x100immersion-200x100

Media Partners

streetfight-200x100mobilemediaxchange-200x100

DirectMarketingNewsadmonsters

 

Association Partners

4As

MOBILE MEDIA SUMMIT NY DURING AD WEEK 2015 AGENDA

8:00 – 9:00am
agenda2-180x140

Networking Breakfast

It’s a great morning in the Big Apple! Grab your coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year!

9:00 – 9:05am
paran-johar-web

Welcome and Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

a-mms

9:05 – 9:30am
entertainment-mobile

Happy (Mobile) Holidays – Making Mobile Work in the Critical Q4 and Beyond

The holiday season is critically important for advertisers, and mobile advertising is no exception. How do some of the leading media minds expect mobile advertising to play out for Q4 and lead the way into 2016?

Michael Burgi – Director of Editorial Partnerships, Adweek
David Cohen – Chief Investment Officer, UM
Megan Pagliuca – CEO, Accuen
Adam Shlachter – Chief Investment Officer, DigitasLBi

a-adweek2uma-accuen2a-digitaslbi2

9:30 – 9:55am
agenda-iprogrammatic

About Audience Measurement

Count them, know them, understand them – make your audience measurement work better with mobile.

a-quantcast

9:55 – 10:20pm
purchase

Where You At? Mobile Makes Location Happen

Our friends at PlaceIQ talk location, location, location.

a-placeiq2

10:20 – 10:40am
agenda-location

The New Creative in a Mobile/Multiscreen World

Good creative has taken a back seat to perfecting the technology across the multiscreen environment. Now that the stack is set, how do you conceive, implement and refine creative across screens for better results in an environment where programmatic is becoming so critical?

TBD – Celtra
Chris Colborn – EVP, Global Chief Design and Innovation Officer, R/GA

a-celtra  a-rga2

10:40 – 11:00am
break

Networking Break


11:00 – 11:25am
mainstreaming

Micro-Moments: The New Battleground for Brands

People’s time on mobile is changing the human experience. But here’s what you need to know: not all mobile moments are created equal. The most critical moments to win are micro-moments: when we turn to our devices to act on something we need or want right now, and actually welcome other voices to help inform our choices and make decisions. In this talk, we will showcase the brand leaders and laggards in the new micro-moments world and share the latest from Google on how to master intent, context and measurement to reach people in the moments that matter.

Jason Spero – VP of Performance Media, Google

 a-google

11:25 – 11:45am
mainstreaming

Mobile in the Marketing Mix

We discuss the critical place mobile makes in the marketing mix.

TBD – Cheetah Mobile
Ben Phillips – Global Head of Mobile, MediaCom

 a-mediacom

11:45 – 12:10am
mainstreaming

People and Places: Location and Mobile

Location based services are a natural fit for mobile. Our panelists discuss the best way to understand your audience and connect them to location in media campaigns.

TBD – xAd
TBD – Tune
Chia Chen – SVP & Mobile Practice Lead, DigitasLBi
Jeff Malmad – Managing Director, Mobile, Mindshare
Angela Steele – CEO, Ansible

a-xad2a-tune a-digitaslbi2 a-mindshare2 a-ansible2

12:10 – 12:35pm
travel-in-mobile

Experience is the New Channel

Channels have defined consumer experiences – we discuss how this is changing.

Jim Crowley – CEO, Skyhook Wireless

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12:35 – 1:20pm
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Networking Lunch


1:20pm – 1:40pm
purchase

WebMD and PubMatic: The Mobile Programmatic Opportunity

PubMatic and WebMD discuss the challenges and opportunities offered by the growth in mobile programmatic including brand safety, programmatic direct and the more than $25 billion mobile advertising opportunity expected to emerge as advertising spend on mobile media catches up to consumer time spent on mobile devices.

Evan Krauss – VP, Emerging Solutions, PubMatic
Jennifer Willey – VP, Sales, Consumer Markets, WebMD

pubmatic webmd

1:40 – 2:05pm
agenda-lunch

Video in a New Mobile World

Consumers are engaging with video content more than ever before. In our new mobile age, how are brands and agencies taking advantage across screens to build strong connections, provide great content, and hasten the path to purchase? 

Mike Owen – EVP, North American Sales, Opera Mediaworks
Winston Binch – Chief Digital Officer, Deutsch North America
John Montgomery – COO, GroupM Interaction
Tom Goodwin – SVP Strategy & Innovation, Havas Media

a-opera2 deutschgroupm a-havas-media2

2:05 – 2:25pm
programmatic

Breaking Down Social and Mobile

Mobile now makes up the majority of social media views, screen time, and shares. We discuss how to make mobile and social play nicely together.

Bob Hall – SVP, Business Development, RadiumOne
Shenan Reed – President – Digital, North America, MEC
a-radium a-mec

2:25 – 2:45pm
programmatic

Making Mobile Matter

We discuss the best practices to make mobile matter across an organization.

TBD – Conversant
TBD – The Discovery Network

2:45 – 3:10pm
needs

Understanding Programmatic’s Role in the Path to Purpose

Forget last touch, first touch, and multi-touch – let’s talk “programmatic touch.” Marketers know that mobile has changed the consumer path to purchase and our panelists share how programmatic trading changes the game.

3:10 – 3:35pm
playboy

Beyond the Velvet Rope: Using Private Exchanges

Are private programmatic exchanges significant in mobile advertising? Our panelists discuss the pro’s and con’s around using private exchanges, and the best way to maximize results on the sell and buy sides.

TBD – Sheppard Mullin
Jeff Ratner – EVP, ZenithOptimedia
Vanessa Newkirk – SVP, Digital Director, MediaVest Network
Bob Walczak – General Manager, Bidswitch
Michael Kaushansky – EVP, Chief Analytics Officer, Havas Media
TBD – OpenX

a-sheppard-mullin2 a-ZenithOptimedia a-mediavesta-bidswitch a-havas-media2 a-openx

3:35 – 3:50pm
break

Networking Break


3:50 – 4:15pm
usability

The Mobile Key to the Retail Door

Now that the great “showrooming” panic is over, let’s discuss how mobile has changed the consumer relationship with the retail store, and how mobile tools old and new are enhancing the shopping experiment.

4:15 – 4:40pm
usability

One Geofence and a side of Beacon

Low-frequency beacon technology opens a new level of on-site interaction with brand loyalists. How are marketers taking advantage of the technology to create real time connections with consumers?

4:40 – 5:05pm
ad-campains

Mobile Confession Booth: My Biggest Mistakes In Mobile

Oscar Wilde said “experience is simply the name we give our mistakes.” Our panelists reveal their “experiences” in mobile, what they learned, and how others can avoid them.

VENUE: Grand Hyatt New York

Grand Hyatt New York

109 E 42nd St
New York, NY
(212) 883-1234

MAP