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DECEMBER 1-2, 2015
South Beach, Miami
The Ritz Carlton
- A master class in mobile with advertising's best
- Meet top brands, agencies and mobile innovators
- Get the keys to mobile marketing success
First impressions are everything, and there’s no better place to make a great one than at the Mobile Minds Welcome Reception where you’ll enjoy drinks and hors d’oeuvres with the advertising elite.
8:00 – 9:00am
Get ready for inspiring talk during some of the most creative days of the year! Find some coffee and fuel up for an exciting day of learning, networking and sharing during one of the art world’s biggest events!
9:05 – 9:35am
In the present environment of media fragmentation and technology innovation, how does a leading Fortune 500 brand develop the structure, platforms, and relationships to succeed and grow?
Mike Dolan – CEO, Bacardi
Ben Winkler – Chief Digital Officer, Chief Innovation Officer, OMD
9:35 – 10:00am
The mobile and digital age changed traditional advertising agencies into something else. But what? Media agencies are doing creative. Creative agencies are buying media. Full service agencies are doing a bit of everything – which sometimes amounts to a lot of nothing. If brands are now having to manage mobile, creative, media, digital, social, and experiential agencies, it’s no wonder that a lot are taking those functions in-house. As the consumer experience evolves, how do “agencies” need to evolve to provide the services clients desire? What makes brands pick up the phone and just call?
Marcus Harper (Moderator) – Global Head of Partnerships, Quantcast
Rob Norman – Global Chief Digital Officer, GroupM; Chairman, GroupM North America
Jonathan Adams – Chief Digital Officer, Maxus
10:00 – 10:25am
Ever since the rise of digital, media buying technologies have dominated the advertising industry. Creative has mostly been an afterthought, largely due to its inability to scale. To excite and engage consumers, marketers will need to reach the right audience and serve the right message. Data driven and powered by innovative and scalable new technologies, creative is no longer a third wheel to media and data – it’s the last missing piece.
Miha Mikek – CEO, Celtra
10:25 – 10:45am
10:45 – 11:10am
Marketing and advertising is becoming more automated. But how much of a good thing is too much? Programmatic buying and selling and other techniques require much more than simply cranking up the machine, dumping in the data, and pressing the button for a good result. Only people have a full understanding of consumers and markets – and the wisdom to gather true insights. How do you set up a marketing and advertising operation to take advantage of the unique strengths of both human and machine?
Chris Davis (Moderator) – Chief Revenue Officer, Mobile Media Summit
Warren Zenna – EVP, Managing Director, Mobext
Ryan Chandler – Supply Manager, Bidswitch
Victor Lopez – Head of Programmatic, Latin America, Affiperf
11:10 – 11:35am
“Premium” inventory was once easy to define. But with the advent of native ads, programmatic buying and selling, and the various types of video inventory now offered, “premium” is in the eye of the beholder. More often than not, the term “premium” is being thrown around too loosely, and building a display strategy around quality is becoming nearly impossible. Our panel of experts discuss the concept of premium inventory in the new digital and mobile environment.
Harry Kargman (Moderator) – Founder and CEO, Kargo
Dee Salomon – CMO, MediaLink
Josh Engroff – Chief Digital Media Officer, The Media Kitchen
Rachel Pasqua – Practice Lead, Mobile, North America, MEC
11:35 – 12:00pm
In today’s changing commerce landscape, in-store visits are declining and online and mobile shopping is becoming common-place. With products that are often placed at cash registers and end-of-aisle displays, snack companies like Mondelēz International must reinvent their business model to drive consumer impulse online. Cindy Chen, Mondelēz International’s global head of eCommerce venture, will explain how the company is harnessing consumer impulse online through a network of platforms and partners along the entire path-to-purchase and outline her vision for the future of eCommerce.
Cindy Chen – Global Head of eCommerce, Mondelez International
12:00 – 12:25pm
“Saying ‘mobile internet’ is like saying ‘color TV.’” – Benedict Evans. Is it time to end the distinction between the internet, apps, and the “mobile internet”? Or are there important distinctions still to be made? Mobile innovation – new apps, platforms, data, and ways to measure it all – are offered to marketers on a monthly basis. How do savvy marketers cut through the clutter to once and for all erase the problematic line between digital and mobile?
Matthew McRoberts (Moderator) – VP of Partnerships, Appboy
Adam Shlachter – Chief Investment Officer, Digitas LBi
Chris Copeland – CEO, GroupM Next
Donald Williams – Chief Digital Officer, Horizon Media
12:25 – 1:25pm
1:25 – 1:50pm
In today’s marketing world, it’s not what brands say; it’s what they do that matters. As such, mobile has high potential to lead the marketing world, enabling people to do more through relevant connections, content, information and entertainment. But what leads the mobile world? How do brands focus to make sure that mobile remains a strategic pillar and never becomes a tactical afterthought? And how does mobile avoid the fate suffered by banner-focused digital models that have been rendered obsolete? Momentum Worldwide CTO Jason Snyder will provide focus on the importance of experience versus exposure, discussing how the creation of true brand experiences should drive and inspire the mobile marketing world, anchoring every innovation in memorable, meaningful life experience.
Jason Snyder – CTO, Momentum Worldwide
1:50pm – 2:15pm
Much of what we see in mobile is ad units of the past reshaped to fit a smaller screen. What happens if we forget what we’ve seen before, and start imagining mobile advertising around what’s now possible, not around old constraints and muscle memory?
Tom Goodwin – SVP Strategy & Innovation, Havas Media
2:15pm – 2:40pm
2:40pm – 6:00pm
Networking has never been more fun as we pop the champagne and embark on a private, guided tour through the world’s most prestigious art show. You’ll explore galleries, meet the artists and make unforgettable memories.
8:00pm – 11:00pm
Close out your Mobile Minds experience with a spectacular dinner. Enjoy food, drinks and amazing ocean views on the rooftop of Soho Beach House.
One Lincoln Road
Miami Beach, Florida 33139