MMS AT MOBILE WORLD CONGRESS
WHERE ADVERTISING MEETS INNOVATION
MMS AT MOBILE WORLD CONGRESS
WHERE ADVERTISING MEETS INNOVATION
John joined Ogilvy in 1989 in South Africa as media director and launched Mindshare in that country. In the final three years he spent in South Africa, he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network.
In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands. In 2004, he relocated to New York to lead the interactive media practice for Mindshare and Ogilvy and was subsequently appointed Global CEO of Mindshare Interaction in 2006, where he established the digital practice for Mindshare worldwide. In 2009, he took on the role of COO of GroupM Interaction for North America, where he leads the digital data strategy, innovation and policy for the group. John is seen as one of the digital innovators in the field and speaks regularly on issues such as programmatic buying, data strategy, privacy and digital trading. As part of his role, John has represented the advertising industry to the U.S. Senate Commerce Committee and is on the internet steering committee for the World Economic Forum. John is also chairman of the 4A’s Media Leadership Council.
In 2013, John was nominated by Adweek as one of the 12 smartest people in media and won a Media All Star award from MediaPost.
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients, including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile is at the forefront of the Digitas offering and value proposition.
Chia has over 15 years experience working with clients to achieve business results and build customer relationships through the digital channels. Clients Chia has served include: AT&T, Visa International, Coors Brewing Company, Delta Air Lines, MINI USA and Unilever. Chia holds a B.A. in History and Science from Harvard University.
Adam Shlachter is Head of Media Activation at DigitasLBi, North America. In this newly-created national role, Shlachter is responsible for developing and overseeing the agency’s approach to key media partnerships and investments, such as DigitasLBi’s pre-NewFront 2014 partnership deal with Google. Adam also leads media for the American Express Global Advertising & Brand Management team, and serves as the New York Media Capability Lead.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Advertising Age, The Wall Street Journal, and Digiday, and he is a frequent speaker at conferences and industry events.
Shlachter joined DigitasLBi from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key U.S. clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
Adam received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
Erin Kienast is SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clientsí brands.
Kienast joined the agency in 2005 to help build its technology expertise, working on accounts such as Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multimillion dollar global account, helping to pitch and win both the search and global digital business in under four years. Kienast has also launched a handful of Starcom’s first mobile campaigns and served as a driving force in socializing the importance of mobility throughout the agency.
After studying at the Universities of Cambridge & London, Zaid decided to put aside his dream of becoming an international dealer in oriental art and instead began his career as a Marketing Graduate Trainee at Unilever. There he spent eight years working his way up to the position of Senior Global Innovation Manager on the Lynx / Axe brand, helping countless guys get countless girls.
Nothing at Unilever was ever going to be better than this, so Zaid decided to switch to the agency world, and has been there ever since.
His first foray into advertising was at Mother, where he worked as Strategy Director across Emap, Diageo, Coca-Cola, Boots and the legendary Shane Meadows ‘Somers Town’ film for Eurostar. Five years later, he left to join RKCR/Y&R as Head of International Planning, leading the effort on Land Rover & Bacardi. He was subsequently promoted to Managing Director of SAINT, their 70-strong digital agency, which he led to two-time agency of the year in 2010.
After SAINT, Zaid returned to his strategy roots, donning the title of Chief Strategy Officer at TBWA. Three years later, he decided to move to McCann London to be reunited with his old Mother friends, Co-Presidents, Rob & Lol. After just 6 months at the agency, Zaid was promoted to CEO and now leads the agency alongside the Co-Presidents.
Zaid lives in South London, is married to Kate, and is father to two vicious young boys aged 4 & 5 and a Cockapoo called Benje.
Jay is uniquely well placed to speak on new media and mobile marketing, after a career spent in digital and traditional media, developing award-winning campaigns for brands such as Coke, Kraft, Discovery, Dove, Procter & Gamble, Mercedes & JP Morgan.
At present, he is Unilever’s Director-Global Media, running the Refreshments division and driving Unilever’s mobile excellence across the whole organization by incorporating media and communication strategy and new media innovation into the creative development process. He came to this role after running the U.S. Media Communications business for all Unilever HPC and ice-cream brands.
Before Unilever, he held senior roles at PHD (Discovery Networks), Starcom MediaVest (working with P&G, Coca Cola and Kraft) and AGENCY.COM, an internet startup.
At Activision, Jonathan leads all social and digital marketing across the company’s many brands. In this position, he helped “Call of Duty: Black Ops 2” reach one billion dollars in sales over only 15 days, making it the world’s largest entertainment property for the fourth year running. Call of Duty is the #1 gaming community on Facebook, Twitter, YouTube and Google+ by size. Jonathan also contributed to Skylander’s $2B in sales and its three year position as the #1 kids’ property. On the mobile front, Anastas launched five “Top 5” mobile games and Call of Duty’s partnership with Action Movie FX was named “App of the Year” by Apple. Prior, Jonathan ran Call of Duty’s Digital business, selling a world record 23 million map packs and generating $400 million dollars. Anastas was initially hired to run all marketing for Activision’s Guitar Hero brand. Call of Duty and Guitar Hero represent the #1 and #2 all-time best-selling video-game franchises.
Before joining Activision, Jonathan served as Vice President, Head of Global Marketing for Atari, the legendary video-game publisher. At Atari, Jonathan drove the shift to digital marketing and distribution channels as the company’s primary selling tools. He also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.
Anastas spent 18 years in the advertising business, most recently as President of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw U.S. launch offices in New York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast Digital team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota, Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology (Oracle, Network Associates, Time Warner Cable, AT&T) and e-commerce.
Anastas is recognized as an early advocate of digital marketing, social and true idea-based creative integration across many media. He speaks regularly at conferences and thought-leadership events.
As Chief Digital and Operating Officer at PHD USA, Craig maintains a dual role with oversight of the agency overall as well as serving as the champion of thought leadership and innovation focused on the agency’s output.
Craig came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group where, most recently he served as Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the overall owner of the client relationship for the McDonald’s US business at OMD.
Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.
Craig has held positions within digital marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age and Adweek.
Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business intelligence at Ericsson Multimedia and was head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA.
Mark-Anthony Baker is a mobile evangelist who has spent the last decade helping brands to build their presence effectively on mobile. He is currently Global Communications Planning Director at WPP’s mobile agency, Joule, where he leads media and strategic planning for clients in over 100 markets for major brands.
In addition to this role, Mark-Anthony leads the digital media product creation within Tenthavenue, focusing on developing marketing platforms based round proximity, location and multi-channel planning tools (traditional and digital working together).
Mark-Anthony has worked with some of the worlds most eminent brands throughout his career, including Unilever, John Lewis, eBay, Expedia, Cancer Research, EA Games, British Gas and Virgin Holidays. Prior to Joule, he held a number of senior positions within start-up businesses, where he was tasked delivering effective ROI, educating on mobile’s use as a marketing tool, and developing new technology strategies.
John Baker has been working in integrated marketing as a digital specialist for over 15 years, beginning in 1995 as an MBA intern at digital agency Modem Media. Later, he was with Organic for five years. Recruited to be part of the leadership team that opened the New York office, he built the Strategy team and was responsible for a partnership with Cambridge Technology Partners. It was the first wave of eCommerce, and the company built online businesses for Barnes & Noble, Avis and Gateway Computers.
In 1999, he opened Organic’s London office, having won HP and boo.com, and took this office from two to over 100 people in two years, working on clients such as Thistle Hotels, United Health Group and British Telecom. John was on the global management team when Organic went public on the NASDAQ in 2001, and was later taken private by Omnicom in 2002. From 2003 to 2008, he dealt in direct marketing for Proximity and OgilvyOne London in both digital strategy and client-services roles, working on clients such as Royal Mail, Unilever and British Petroleum. In 2007, OgilvyOne was named Direct Agency of the Year in part due to the digital capabilities built by the team. In 2008, he returned to leading a purely digital team by building iris Digital from 20 to 60 full-time team members. The team delivered a range of work from integrated campaigns with iris for Sony Ericsson and Coca-Cola, to technical applications for digital clients at Hertz and VW. In 2010, he moved back to New York and joined JWT in order to work with big brands and address the strategic issues they face as they take advantage of digital opportunities.
As the agency looks at how it manages these issues globally, he’s taken on the global role of leading dotJWT, which works on how they form teams between its agencies and digital subsidiaries, and how it manages partnerships within WPP and outside. A regular industry speaker, John has been a Cyber jury member at Cannes and worked with the DMA and IPA on councils at different times.
Saul is Chief Strategy Officer for Y&R Group in EMEA. He’s charged with strategic leadership across the region and spending an awful lot of time on a plane.
He is an executive member of the IPA Strategy Group and most recently headed up Y&R’s global strategy team for Vodafone, working with WPP’s Vodafone unit, Team Red.
Prior to this, he worked at: Saatchi & Saatchi (London, Sydney), Lowe Worldwide (Australasia), Mitsubishi Motors Australia, Three Drunk Monkeys (Sydney), Kia/Hyundai Group (Australia & Europe), and Rainey Kelly Campbell Roalfe/Y&R (London).
He’s worked with: Castrol, Citibank Global, Clemenger BBDO, Erste Group, Fosters, Insuranceline, LG Global, Lloyds Bank, The Multiple Sclerosis Society, Mitsubishi, NEC, Nestle, Nokia, NRL, Nova Radio, The NSPCC, The School of Life, Toyota, Unilever, UBank, The UN and Vodafone.
He was recently asked to describe his career in a tweet, here’s his attempt:
Psychologist to Ad Man. Cambridge to London to Sydney. Saatchi to Y&R. Suit to Marketer to Strategist. #neverstoplearning
Pete Blackshaw is Global Head of Digital Marketing and Social Media for Nestle, S.A. Pete’s career, spanning digital marketing, public policy and brand management, has always put the consumer’s voice at the center. Before Nestle, Pete was the CMO of NM Incite, a joint venture between Nielsen and McKinsey that integrated social insight into core business strategies. In his book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” (Doubleday) Pete shares hundreds of experiences with Fortune 1000 companies working to improve the consumer conversation. While at P&G, he helped lead the company to Ad Age’s “1999 Interactive Marketer of the Year” distinction. He recently served as chairman of the board of the National Council of Better Business Bureaus and co-founded the Word-of-Mouth Marketing Association (WOMMA). An Advertising Research Foundation (ARF) “Great Minds” award winner, Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoor. Since joining Mondelez International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the companyís brands with leading mobile startups. He has also played an integral role within the teams behind Oreo Daily Twist and the Oreo Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortuneís 2011 “40 under 40,” Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federationís Advertising Hall of Achievement.
Prior to joining Mondelez International, Bonin spent three and a half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social-media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Prior to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of more than 100 people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI), where he ran the interactive strategy unit and led the rollout of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book “Perspectives on Social Media Marketing,” and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Becky Brown is the Director of Media at Intel Corporation. She is a seasoned digital marketing strategist who has spent the last five years of her career focusing on digital marketing including: content, communities, distribution, influence, and impact. She is responsible for leading the global team in media strategy, media investments, and agency partner management. She oversees the execution of these media investments for both the consumer and business campaigns. She manages an incredibly talented team of senior media managers and strategists, search strategists, content marketers, social and community managers.
Prior to this role, Becky served as Intel’s Director of Social Media, setting up the Social Media Center of Excellence. There, she implemented and operationalized practices throughout the organization, from training to risk management to storytelling. Her team was responsible for the launch of www.iq.intel.com, a branded curated site celebrating the role of technology in people’s lives. She grew her social communities from 60,000 to over 26 million worldwide by focusing on branded content experiences.
Before joining the marketing team, Becky worked for 15 years in a number of product marketing and sales positions, delivering measurable results across the organization through branded and sales goals. Her sales-centric and customer-focused approach has given her a unique perspective as the media industry shifts to delivering personalized and contextual experiences.
Becky graduated with a M.S. Degree in Engineering from Montana State University in Bozeman, Montana. You can find her on Twitter @beckybrown.
Kevin is a digital and mobile product-management leader, currently managing a portfolio of mobile and tablet products and mobile strategy for Citi’s $8.2 billion Treasury & Trade Solutions business. In his almost seven years at Citi, he has held product, strategy and marketing roles across both the Institutional and Consumer businesses. Prior to Citi, Kevin managed key international client relationships for RF|Binder Partners, a public & investor-relations consultancy.
Kevin holds a track record of delivering commercially successful global products with compelling user experiences, developing digital strategies for business units in the $5 billion to $8 billion range, analyzing digital partnerships and investments, and running high-visibility marketing & analytics programs.
In his spare time, he works with startups and new ventures, primarily in the internet and education sectors. Kevin is an avid skier and traveler and lives in Manhattan with his wife. He holds a BA from Marist College and an MBA in Management from Pace University.
Armel Bursaux is the French director for Data & Analytics at Starcom Mediavest Group, the world leading media agency and part of Publicis Groupe. Armel has grown a team of D&A experts at Starcom France, from Econometric to Attribution and Predictive Modeling, Data Mining and Data Visualization, positioning Starcom at the edge of human experience understanding, data management and programmatic activation. Before this position, Armel headed the Data and Advertising department at Orange Advertising, developing data management platforms, programmatic ad trading models and data monetization initiatives, such as the GSMA initiative around the Telco data-driven advertising marketplace.
He employs his scientific skills hand in hand with his technology and marketing acumen to develop and promote data-driven businesses. Armel is an alumnus of the Ecole Centrale Paris with a degree in Applied Mathematics and has worked in algorithmic- & artificial intelligence-based systems for shape recognition. His passions are jazz music, woodworking design and rebuilding mad houses in the south of France.
Chris Copeland is Chief Executive Officer of GroupM Next, the forward-looking, media innovation unit of GroupM. Chris is responsible for curating and communicating insight-focused media solutions across established and emerging platforms. Leveraging his multi-year experience with emerging media companies, Chris is tasked with stewarding GroupM Next in partnership with agency leadership from GroupM’s four media marketing and marketing service agencies (Maxus, MEC, MediaCom and Mindshare).
Guiding the Predictive Insights, Technology, Education, Research and Communications teams at GroupM Next, Chris is responsible for overseeing the amplification of insights into opportunities that directly benefit the business of GroupM agencies and their clients. GroupM is the world’s largest media investment management group and the media holding arm of WPP.
Chris was selected to lead GroupM Next after nine years of leading the search marketing practice within GroupM. Among his accomplishments are the development and integration of the global search marketing offering for GroupM agencies, GroupM Search, which manages $1.3 billion in search billings globally and has grown to more than 1,000 search marketing strategists serving 40 countries.
Chris is an active member on advisory boards at the 4A’s, Google, Yahoo!, MSN and I-COM. He is a frequent speaker in global forums discussing the digital marketplace, and contributes editorial commentary regularly to Advertising Age, ClickZ, MediaPost and MediaBizBloggers.com. In fall 2013, Chris was honored as an inductee into the ClickZ Digital Hall of Fame.
Thomas Crampton is global managing director of Social@Ogilvy, a team of more than 750 specialists around the world helping companies to conceive, develop and execute strategies in social media.In Asia, the team’s presence stretches across 23 cities in 15 Asian territories.
Prior to joining Ogilvy, Thomas spent 18 years as a globetrotting newspaper correspondent, for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
Currently serving as president on the board of The Foreign Correspondents’ Club of Hong Kong, Thomas has also served as president of The Foreign Correspondents’ Club of Thailand and on the board of the New York-based Overseas Press Club.
From the beginning of his career, Greg has been at the forefront of online and mobile. Greg worked with UK interactive agency pioneers Hyperlink and AKQA before joining Flytxt, the world’s first mobile-focused agency, in 2001. In 2003 he relocated to Seattle to bring Flytxt to the U.S. market, and to work with AT&T on the “American Idol” sponsorship. Gaining clients such as AT&T, Target, and HP, Flytxt secured its position in the market and was acquired by Buongiorno in 2007. In 2011, Greg relocated to Los Angeles to head up Joule’s West Coast operations and work with Paramount Pictures on their mobile activity. In July 2013 Greg became Co-President of Joule’s US. operations.
Rohit Dhawan is the Director of Product Management for EMEA Display which includes all DoubleClick and Google
Display Network products. He is also responsible for AdSense globally. Prior to his current role, he was the lead Product Manager for Facebook Pages for 3 years. From 2004 to 2010, Rohit led Google’s AdWords Developer Program, Publisher Ad Serving products, the DoubleClick acquisition, and Monetization Products for Asia Pacific.
Rohit holds an MBA from The Wharton School and an Electrical Engineering/Computer Science degree from UC Berkeley.
Marie Gulin is the Global Head of IMC (integration marketing and communications) at L’Oréal Paris. She oversees brand consistency across all communications channels and is responsible for content and services development, digital platforms, sponsorships, PR and events for the brand on a global scale (60 countries in 8 strategic regions). Previously, she headed IMC and eBusiness for the Biotherm brand globally (also inside the L’Oréal Group).
Prior to Biotherm, she was in charge of IMC for Designer Fragrances such as Diesel, Margiela and Viktor&Rolf.
Marie Gulin has been operating communications and digital strategies for FMCG and Beauty Luxury Brands for 15 years.
She graduated from HEC Paris with a Political Science degree.
John Hadl John is one of a half-dozen leading “rainmakers” in mobile. John is currently a Partner at US Venture Partners (USVP) and has been involved in over $4bn in mobile exits including: Admob (acquired by Google), Quattro Wireless (acquired by Apple), Neven Vision (acquired by Google), Millennial Media (IPO 2012); Snap Tell (acquired by Amazon). Savings.com (acquired by Cox), GoPro (the camera company), JumpTap (acquired by millennial Media) Zefr, PlaceIQ, Swoop, FreeMonee, SessionM, BlueKai, Wedge Buster, GumGum, Whisper, Tubular Labs, AirPush and Quantifind. Prior to USVP, John was the founder and CEO of Brand in Hand where he and his team advised on or executed well over 1000 mobile marketing and advertising initiatives for major brand marketers like P&G, Coke, American Express, General Mills, Lions Gate Studios and Best Buy. John has been awarded Brand Week’s “Marketers of the Next Generation,” and Advertising Age has acknowledged John as one of its distinguished 40 Under 40 executives. John frequently keynotes and participates in industry leading events. He holds a J.D. from the New York University School of Law.
Seth is consumed by designing, creating, and evolving things the worlds’ consumers needs.
As a 12+ year Marketing expert with mobile, digital, strategic, and innovation focus, Seth is bullish on mobile as a first-screen.
He calls London home, but has a New York state of mind.
Chad has been at the forefront of digital media sales for the last eleven years leading successful, revenue-driven sales teams with a focus on strategic and innovative client solutions. While running digital local sales for The Atlanta Journal-Constitution/ajc.com, he also pioneered their mobile and search initiatives. During his focus on mobile at the AJC, he led the first mobile pilot program for the company that included participants like Macy’s, AT&T, and Kroger. At IAC, Chad ran East Coast National Sales for the local arm of the business, CityGrid Media, which included the mobile applications and websites for Urbanspoon and Citysearch. During his time there, his team was responsible for closing the largest mobile campaigns in CityGrid’s history.
Chad joined xAd in 2011, tasked with developing the national sales team for the emerging mobile-local ad network. Thanks to his hard work and leadership, the national sales team ended 2012 at 125% of revenue expectations and is expanding into Midwest and West coast markets. An Arkansas native, he has lived in NYC for the past four years and shares a west-side apartment with his pup Minnie.
Dan Hodges is the President of the Location Based Marketing Association, New York Chapter. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Its goal is simple: to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Hodges has been in the mobile space since 2006, leading the global sales efforts for Nokia and The Associated Press. Earlier, he was at Discovery Communications Inc. in sales and marketing. He started his career at America’s top advertising agencies.
Paran Johar is the CEO and founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.
Before joining Jumptap, Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office, with responsibility for operations in Los Angeles and for all digital marketing in North America, including online media, search marketing, and mobile marketing.
Prior to MRM, Johar was general manager of Tribal DDB, Los Angeles, where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards, such as Adweekís Interactive Agency of the Year in 2005.
A seasoned and accomplished marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.
In addition, Johar produced and conceived iMedia’s first Mobile Boot Camp, attracting over 200 major brands and agencies, and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Omís Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.
Travis is CEO of IPG Mediabrand’s mobile arm in Australia, Mnet. Mnet provides mobile solutions for a broad range of top-tier clients across Australia, New Zealand, Canada and the USA including Microsoft, Telstra, Kia, Hyundai, Singtel Optus, Yahoo USA, Sony Pictures, Target, Kmart, Bell Canada, Telecom New Zealand, Virgin Airlines and QANTAS to name a few. In the last two years Mnet has been awarded one of Apple’s Top 25 Apps globally, the #1 mobile site in Australia, Best Mobile Rich Media at the 2013 IAB Mixx Awards USA and Best Use of Mobile Advertising by Adweek USA for 2012.
In previous roles within Mediabrands he was the National Commercial Director overseeing the expansion of digital products and services through development or acquisition, and prior that he was the Managing Director of UM. Travis is the Chairman of the Media Federation of Australia’s Digital Council and is driven by the opportunity to create new ways to engage consumers through innovation and technology.
Norm Johnston has been involved in interactive marketing since graduating from Chicago’s Northwestern University in 1988. While at Accenture, Norm led a team that developed one of the earliest interactive shopping destinations for a large U.S. retail client. After completing his MBA from Duke University in 1995, Norm joined the country’s first digital agency, Modem Media, which revolutionized the advertising industry by placing the first banner ad on the internet.
In 1997, Norm moved to London to open Modem’s first international office. During his time in London, Modem Media became a leader in the UK digital agency scene, known for nurturing some of the country’s best digital talent, consistently placing in the top of the digital league tables, and winning numerous international interactive awards on behalf of clients such as Unilever, General Motors and Citibank. Modem UK was responsible for the country’s first rich media ad and viral campaign. In 2005, Norm led a successful merger between Modem Media and Digitas in the UK. The newly combined agency’s innovative work led the London office in 2006 to being named as one of the world’s top 10 most-awarded digital agencies and the top winner in the UK. Norm was later part of the management team that sold the agency to Publicis Group, where both Digitas and Publicis Modem continue to thrive today.
Norm joined Mindshare in 2007 as CEO of its Interaction digital specialists group in Europe, Middle East and Africa. In 2008, he was promoted to a broader global responsibility for all digital services, as well as a position on the company’s global executive board. Norm currently manages over 2,000 digital staff in 115 cities around the world. He is responsible for leading and expanding all of the agency’s digital capabilities, as well as advising Mindshare clients on their digital strategies and plans.
Norm is a longtime vocal evangelist of the digital industry and is a frequent speaker at interactive conferences, including various IAB events, the Cannes Advertising Festival, the Festival of Media, Internet World, and AdTech. In addition to Mindshare’s Executive Board, Norm sits on the WPP Digital Advisory Council, the Xaxis Advisory Board, the GroupM Global Digital Executive Committee, Microsoft’s Advertising Advisory Council, and Google’s Agency Advisory Board.
Vik Kathuria was named Global Chief Media Officer at Razorfish in April 2014. In his role, Vik is responsible for leading the agency’s 300 media employees worldwide, driving Razorfish’s exclusively digital media strategy—from its executive level partner relationships to its proprietary data solution infrastructure—and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy. A 20-year industry veteran, he previously held a global role at MediaCom, where he built the company’s entire digital investment team in the U.S., influencing GroupM agencies all over the world.
Vik – who was named an Agency Innovator by Internationalist Magazine and one of Cynopsis’ Most Intriguing People – focuses on further strengthening and aligning Razorfish’s global media practice and commanding significant new business efforts.
Prior to Razorfish in 2014, Vik was global head of digital investments for MediaCom and part of the Corporate Strategy team within Group M. He has held the roles of senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup (in New York) and PepsiCo (in Singapore). Vik also served as senior partner at Prime Access/RMG Connect and as a managing director at Zefer Technologies/Modem Media.
Vik is one of the most sought-after agency speakers in the business; he has appeared at countless conferences and panels and is regularly quoted in publications including Forbes, Wall Street Journal, New York Post, Advertising Age and more. He was named an Agency innovator by Internationalist Magazine and one of Cynopsis’ Most Intriguing People. Vik earned his bachelor’s degrees from Delhi University and the London School of Economics, while studying at both Harvard Business School and Clark University for his MBA.
Krauss leads the continued growth of PubMatic’s emerging solutions business, which includes solutions across mobile, video, native, ad serving, audio and television. He has worked in the digital media space for most of his career and has a track record of developing successful businesses in several emerging market sectors, including rich media, mobile, video advertising and programmatic. Most recently, Krauss served as the Chief Revenue Officer (CRO) of The Mobile Majority, a mobile advertising company. Earlier in his career, he helped to build new products and businesses for several companies, including Shazam, Jumptap Yahoo and AOL.
James Lamberti brings more than 19 years of experience to AdTruth, a part of Experian. James is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.Prior to joining, James served as vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network. This experience provides him with unique insights into the evolving mobile ecosystem. While at InMobi, James led demand generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space.Before InMobi, James’ positions include senior vice president at comScore – one of the global leaders in understanding web usage – where he focused on analytics, tracking and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company.
Doug possesses nearly two decades of award-winning integrated digital experience in advertising, marketing, technology and production.
For the past three years, he has led the Global Digital Solutions team for Grey Group, reporting directly to Chairman-CEO Jim Heekin. He has implemented a wide range of achievements, including launching grey.com in over 70 countries and multiple languages, the development of Grey’s global video-training platform, G-Channel, and several enterprise and client collaboration platforms. Doug has worked extensively with regional and market CEOs and their digital teams to develop best-in-class solutions for brands at some of the world’s largest companies, including P&G and GSK. This global experience and expertise in infrastructure and communications put him in the perfect position to assist in accelerating the digital program at Grey’s flagship New York office. Doug is specifically tasked with establishing UX and Analytics departments, while developing a delivery plan for digital integration to Grey’s global network.
Doug recently joined mcgarrybowen and is currently serving as the agency’s Chief Digital Officer. He oversees and drives all digital, social and mobile offerings.
From many years of experience, Bethany brings a unique perspective to her digital clients. She continues now to build business as the Global Digital lead for P&G. With this a collaborative and holistic view of the media landscape is visible in her approach to business solutions. As a seasoned online and offline leader with past roles on progressive global and domestic advertisers such as Ford, BP, Jaguar, CVS, Discovery Communications and General Motors, Bethany has succeeded in building out agency capabilities, client marketplace leadership and advanced thinking for global stakeholders. Growing business and driving satisfaction is the key to her motivation.
Her media buying and planning experience in lead agencies like Mindshare, Team Detroit, PHD, and GM Mediaworks has been complimented with roles in broadcast and print management to online sales experience giving Beth the ability to understand all sides and bring a well-rounded view to the table. This has led to creating strong and disciplined relationships for building out proper and bespoke programs to drive business solutions. Client nominated Beacon Award winner and senior client educational programs with BP, Advertiser of the Year for Ford and Effie Gold with Discovery are a couple ways Beth’s leadership has manifested for her clients and peers alike.
Bethany is also heavily involved within advertising community by progressing the general knowledge and adoption of Digital space with her former Presidential post of 313 Digital, numerous advisory board appointments and mentoring for young professionals in New York, Detroit, Chicago and London.
Jeff has been working in the digital marketing space since 1996. Throughout his career, Jeff has showcased his passion for digital. He joined startup 24/7 Media in 1996, where he developed sponsorship programs for clients such as Comedy Central, AT&T and Yahoo. His passion for marketing, media and creativity led him to Beyond Interaction in 1998, where he was a member of the Procter & Gamble online media team. During his time on the team, he helped negotiate the first P&G online upfront. As digital and traditional began to fuse together, Jeff joined MediaCom and worked extensively with the digital and traditional teams to help build integrated programs based on consumer insights. This mindset and innovative spirit drove the development of a cross-channel digital program that was shortlisted at Cannes for the best campaign targeting men 18 to 34 in 2005.
As someone who can spot new consumer behaviors, Jeff realized that everywhere he was going, he was looking at his mobile device, and it became evident that everyone around him was doing the same. Knowing that the ability to engage a consumer via mobile would only help amplify existing marketing programs, Jeff joined Joule (a WPP subsidiary), where he focused on mobile marketing programs for Dell and Unilever. Jeff recently joined Mindshare, where he is now the North American Mobile lead, driving strategy and innovation across the client base.
Paul Marcum heads global digital innovation at Bloomberg. Most recently, he was Director of Global Digital Marketing & Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging web presence, creation/curation of content, and the development of robust paid, earned and shared distribution strategies.
Marcum joined GE in November 2011 and brought to the role 17 years of experience as a pioneer in digital media, as well as a unique background in marketing, content development and digital distribution, including leadership roles at Yahoo!, Sesame Workshop and Modem Media.
Named to Ad Age’s Creativity 50 in 2012, Marcum is a graduate of Northwestern University and lives in New York with his wife, two kids and two labs. His Twitter handle is @jpmarcum.
22 Design Co-founder and Director. 22 are a full service agency with creativty and innovation at the heart of everything they do.
David is responsible for driving clients digital strategy and has been instrumental in the move to dynamic HTML5 advertising with TalkTalk and Google.
As EVP and General Manager of Digital, John Najarian manages all aspects of E!’s digital businesses, including Eonline, the No. 1 Entertainment News site on the web. In this capacity, he oversees all operations including editorial, video production, site development, and mobile platforms.
Eonline was relaunched and reimagined in 2012 with a new patent-pending liquid content and presentation platform. Since then, the site has delivered 15 consecutive months of year-on-year growth.
As one of mobile’s earliest adopters, Najarian has spearheaded one of the industry’s most successful mobile strategies. In the mobile space, E! finished a record-breaking 2013 as the #1 site in the entertainment and women’s lifestyle space with more than 15MM uniques a month. The company’s mobile audience is the #1 amongst all entertainment and women’s lifestyle sites.
Najarian also manages E!’s social and interactive TV experiences, its highly successful short-form video syndication business, brand licensing & merchandising, and e-commerce.
Najarian joined E! in 2001 and most recently served as Executive Vice President, Digital Media and Business Development, NBC Universal (E!, Style and G4). In this role Najarian played an integral role in driving E!’s multiplatform growth, including its leadership position in mobile, its licensing of digital video, and the development of original digital productions such as E! News Now.
Prior to E!, Najarian held a senior level position at AOL, negotiating and closing various new business partnerships including the industry’s first significant paid search deal with Goto.com (Overture), which helped prove the model for today’s lucrative search advertising business. Previously, he served as Vice President, Distribution Strategy for the Cable Network Group at Disney, where he was a key member of the team responsible for the successful conversion of Disney Channel from a pay service to a basic service. He also assisted with the launch of Toon Disney and SoapNet while securing retransmission consent agreements for ABC.
Najarian holds a Bachelor of Science from Indiana University and an MBA from Wayne State University.
Alex is the Managing Director of Omnicoms mobile division across EMEA, and
is responsible for defining our agency brands approach to all things
He manages a team of 75 specialists spanning the region whose role is to
deliver mobile focussed strategy and technical innovation to our clients
businesses. His remit also covers leading integrated mobile thinking
within our agency brands, ensuring all teams are able to realise the
constant flow of new communication opportunities.
Alex is a vastly experienced mobile practitioner who launched OMDUK’s
mobile operation in June 2006, which at that time specialised in client
education, mobile advertising, and defining a brand’s strategic approach
to mobile. He oversaw the rapid growth of OMDUK’s mobile department in
terms of revenue growth, staff numbers, and clients worked with. During
this period Alex’s the high
quality of output was widely recognised and was marked by various award
wins, including a Valencia Festival Of Media award for the best use of
mobile, a Cannes Lion for best use of technology and an IAB creative
In 2011 Alex was promoted to his current cross group and internationally
focussed role. Subsequently, Alex has been shaping and developing all OMG
companies approach to mobility, helping develop a product set that ensures
we are able to lead the conversation and advise our multi-national clients
on how to maximize new business opportunities offered by today’s rapidly
developing mobile technologies.
Alex is a recognised industry figure speaking at events such as the GSMA
Mobile world congress, Doubleclick’s CAB event, various IAB, MMA and DMA
Shelly Palmer is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm, as well as Technology Chairman and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). He invented the underlying technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Six-time Emmy® Award-nominated, his professional vitae includes years of experience in television production and musical composition. A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP’s) 12th Annual Film and Television Music Award for ABC’s hit series Spin City. He was also recognized the following season in the category of “Most Performed Television Themes.” Palmer’s music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the “real” cat singing the classic “Meow, Meow, Meow, Meow.” He is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a regular technology commentator for CNN and CNNi. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit shellypalmer.com.
A three-time winner of Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners, Parker joined McCann Erickson North America from Tribal DDB, where he has served as Co-President for the past three years. As part of his focus on digital integration, his responsibilities at McCann include developing innovative new digital offerings and relationships, and helping the agency create a deep pipeline of talent and partnerships.
A 12-year veteran with DDB, Parker was part of the team that launched the Tribal DDB brand in Canada and globally. Most recently, Parker oversaw all West Coast client relationships for the company and is credited with helping to reinvigorate the brand, talent base, offering and client portfolio. Earlier, he was a member of the leadership team of a digital startup, Betawave, and previously was Director of Digital Strategy for GS&P, responsible for the overall evolution and growth of that agencyís digital offering. Parker got his start in the agency business with Tribal DDB in Canada, where he rose to National Managing Director and opened offices in Vancouver and Toronto.
As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.
With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.
MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.
The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
As the Head of the Emerging Media lab, Ali serves as Dynamic Logic and Millward Brown¹s industry and company leader on emerging media trends and marketing effectiveness. Composed of industry leading research and technology scientists, the Emerging Media Lab¹s primary mission is to help our clients and the industry develop brand effectiveness measurement frameworks across new media platforms. The lab¹s current focus is on Social, Mobile and Gaming platforms with many other platforms under consideration. A mobile pioneer, Ali has led a number of highly acclaimed industry research initiatives and has been instrumental in developing innovative measurement constructs by consulting with leading advertisers, agencies, publishers and platforms in measuring advertising effectiveness.
Cristina is a senior executive and experienced digital marketing practitioner with a passion for technology and media innovation.
She is currently Deputy MD EMEA for Annalect, Omnicom Media Group’s Digital, data and analytics company, which includes Accuen and Resolution Media. She was the original architect of programmatic for OMG in the EMEA region and championed the launch of Accuen’s (OMG’s Trading Desk) now live in more than 18 markets in EMEA. She believes in power of technology to improve the media advertising industry.
AS CRO, James leads sales and marketing for Verve, the leading technology, data and advertising platform for location-powered advertising.
Previous to Verve James was CRO at Flixster, Inc. – – the leading mobile movies app and Rotten Tomatoes website – – and continued that role with Warner Bros Entertainment after their acquisition of Flixster.
James was for three years the CRO of The Huffington Post where he led the sales and business development teams for that transformational media brand.
B.S.U. (Before start-ups) James held various executive level sales and business development roles at AOL and AOL’s Advertising.com brand. James started his digital career at Sony, where he was SVP, GM of Sony’s digital advertising
James is a failed rock drummer; cooks only breakfast and knows no foreign languages. He is a graduate of Columbia University and lives in New York City.
Jide is responsible for driving the growth of the mobile channel at MEC. He brings rich experience in mobile with over twelve years of direct industry experience.
In his role as head of Mobile at MEC, Jide is responsible for increasing spend in mobile media, as well as integrating mobile into the wider communications activity within the agency.
Jide started working for mobile operators in 1999 and developed the mobile advertising proposition for 3 UK in 2005. Since that time, he has worked for mobile ad network AdMob and IPG’s full service mobile agency Ansible. He has worked with Webber Shandwick on their Cannes Lions winning work for GSK, as well as with Microsoft, Burberry, Tiffany, MasterCard, Paramount and many others.
Alex is Mindshare’s EMEA digital leader, currently responsible for leading, managing, and developing all digital services across 50+ countries. He leads a community of digital employees across digital capabilities such as strategy, mobile, social marketing, paid search and performance marketing. He also oversees the global development of mobile and programmatic for Mindshare.
Recently he was nominated Online Media Man of the Year and he is ranked in the top 100 most influential people in media in the Netherlands .
Scott Swanson has served on the founding team of the interactive advertising industry’s most innovative startups. Scott was co-founder and CEO of Mobile Theory, which was acquired by Opera Software in 2012. Prior to founding Mobile Theory, he served as General Manager of the advertising network at Glam Media and was on the founding team and employee #5 at Tribal Fusion, where as Vice President of Publisher Development, he led the development of what became one of the industry’s largest and highest-grossing online advertising networks. Scott is a regular contributor to various trade publications including Digiday, iMedia, and Mediapost. As the President of Global Advertising Sales for Opera, Scott leads the company’s initiatives to develop innovative new mobile ad products for the company’s advertiser and agency customers.
As a Senior Vice President at Razorfish, Todd leads the Strategy practice for the East Region. Within strategy, Todd oversees a team responsible for identifying and defining core business opportunities, outlining solutions, and developing business rationale and success criteria. Todd has worked across a number of industries including healthcare, retail, media and automotive. His past client work includes Johnson and Johnson, Victoria’s Secret, XM / Sirius Satellite Radio, Ford Motor Company and Mercedes-Benz USA.
Todd joined Scient Corp, now Razorfish, in September 1999 and he has worked in a variety of account, strategy, client management and business development roles.
Prior to serving Razorfish, Todd worked in strategy with IBM Global Services and in media planning for several New York advertising agencies including Ogilvy & Mather. He received his B.S. in Finance from Georgetown and his M.B.A. from the Kellogg School of Business (Northwestern University).
Derek leads the mobile practice at Starcom MediaVest Group and is the agency’s visionary leader in all matters mobile. He is responsible for the advancement of mobile capabilities, operationalizing mobile strategy, product development, partnerships and new-business development. Derek leads the mobile agenda and strategic imperatives across SMG’s diverse client roster, including Walmart, Kraft, Samsung and others. Derek is a hybrid digital marketer, strategist and mobile tech specialist with the proven ability to understand, differentiate and utilize mobile ad tech to create competitive advantage for SMG clients.
Prior to joining SMG in 2011, Derek advanced his career at Motorola, Apple, and Unilever, where he took advantage of many cross-functional tech development, marketing and strategy rotations. Derek holds an MBA from the University of Notre Dame.
As EVP, Director of Digital Strategy & Partnerships at MediaVest USA, Ritu Trivedi drives digital strategy upstream for more integrated digitized media solutions across all channels. She oversees the agency’s approach to digital investment across all channels (video, mobile, social, gaming, etc.) and spanning all MediaVest clients, which include P&G, Walmart, Coca-Cola and Mondelez.
A 15-year digital veteran, Ritu most recently served as Managing Partner, Media Director at Mindshare, where she was the digital lead on Unilever. There, she managed all aspects of digital strategy, investment and analytics on Unilever. Prior, she worked at DraftFCB, Universal McCann and Ogilvy, with clients including Coca-Cola, Merck, GE, Lowe’s Home Improvement, Absolut, IBM, and Microsoft.
A sought-after industry spokesperson, Trivedi serves on many digital advisory boards and also co-founded a senior level women’s group, WWW (Wild Women of the Web) that has expanded into two other markets.
In February 2013, Sven joined UM Germany (IPG Mediabrands) as Chief Executive Officer. He started his career as a media planner at Mindshare in 1998 before focusing on digital strategies as UM’s Director-Digital. In 2005, he moved over to the creative side, heading up strategic planning at Razorfish (Publicis Groupe) to lead new-business initiatives and invent Connections Planning as the shop’s new discipline. In 2008, he took over the digital business at Wunderman Germany (WPP) as Chief Digital Officer, working closely with global brands such as Microsoft, Lufthansa and Vodafone.
Today, Sven’s role as UM’s CEO is to implement the global vision of IPG Mediabrands. Within the past few months, he has hired new talents from other industries (marketers, publishers, science organizations) and worked with the UM leadership team to craft the transformation strategy for the agency. As a result, the agency service portfolio was diversified by launching disciplines such as UM Marketing Intelligence (research and data science) and UM Studios (content, brand experience) to give brands a competitive advantage.
Sven regularly speaks at conferences, works as a lecturer at business and marketing universities and has been a jury member at international award shows such as Eurobest and New Media Awards. He lives with his wife and two kids near Frankfurt am Main, Germany.
Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices.
With the mindset that Digital is not a media channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary tools to gain a clear understanding of the connected consumer of today. In addition to overseeing Horizon’s entertainment, financial service, retail and CPG digital strategy, he is helping to deliver media innovation, engagement and sales across all digital platforms. Horizon’s clients include GEICO, Capital One, History, Crown Imports and Jack In The Box, to name a few.
Donnie has been instrumental in the development of additional digital services at Horizon, including social marketing, a full-service mobile suite, and a creative media and content-development practice. Under his leadership, the digital group has quadrupled in size and has expanded capabilities in the New York and Los Angeles offices.
Prior to Horizon, Donnie worked at Ignited Minds and Carat Fusion on Hyundai, Kia and Activision.
Donnie graduated from the University of Wisconsin in 2000, is a rabid Badger football fan, and still concludes approximately 25% of his emails with the signature “On Wisconsin.”
As head of the Connected Platforms practice at PHD, Andrea is responsible for overseeing the ongoing growth and expertise of PHD’s capabilities in social media, search, mobile and gaming and the level of “interconnectedness” between these and all other media channels. She has been focused on building out a practice of combined expertise as she has recognized the inseparability of these once disparate disciplines. Over the course of the past year, the Connected Platforms team has grown to over 50 specialists.
Andrea’s group manages trans-platform engagement programs across the agencyís key accounts, including HBO, GSK, Starbucks, Foot Locker and Intel, to name a few. Prior to her role in Connected Platforms, Andrea oversaw the social practice. Before joining PHD, Andrea ran the Community Activation team at MEC. Her group was responsible for social-media programs for Macy’s, Activision, Citi, Microsoft, IKEA, Energizer and Xerox, among others.
On the way to becoming an expert in social media, Andrea had stints in teaching, television and as a chef. In fact, youíll see her regularly tweeting about restaurants, food and culinary excursions. Each of these experiences has given her a breadth of knowledge that continues to come in handy in her day-to-day media life.
In 2009, OMMA named Andrea a Rising Star for her ability to “break down the social and community space and translate those insights into platforms and programs that authentically integrate brands and products into the fabric of the social web and help make a lasting impact on their business.”
Paran Johar – CEO and Founder, Mobile Media Summit
Mobile is reshaping all aspects of the marketing and media mix. Hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile.
Scott Swanson (MODERATOR) – President of Global Advertiser Services, Opera Mediaworks
Thomas Crampton – Global Managing Director of Social, Ogilvy
Norm Johnston – Chief Digital Officer, Mindshare Worldwide
Sven Weisbrich – CEO, Universal McCann
Craig Atkinson – Chief Operating and Digital Officer, PHD Network
Programmatic. HTML5. Dynamic. These words represent critical advances in the ways brands can plan and execute their digital campaigns. But while these new technologies have gained a solid foothold in the desktop display world, taking them cross-screen has proven quite a challenge. Join this panel of experts to discuss the obstacles of cross-screen and how to overcome them.
Rohit Dhawan (MODERATOR) – Director of Product Management for EMEA Display, Google
Mark Squires – Online Marketing Manager at TalkTalk Telecom
David Morgan – Director of 22 Design
It’s a small world after all, and that’s a good thing for marketers. Our panel of mobile agency experts explores how to use location the right way.
Chad Hickey (MODERATOR) – VP of Global Sales, xAd
Chia Chen – SVP & Mobile Practice Lead, DigitasLBi
Mark-Anthony Baker – Global Communications Planning Director, Joule
Erin Kienast – SVP-Director of Mobility, Starcom Worldwide
This group of huge global brand and agency leaders have taken a deep plunge into mobile and haven’t looked back since. Learn how they are leading the charge.
Anna Bager (MODERATOR) – VP and General Manager, IAB Mobile
Bonin Bough – VP-Global Media and Consumer Engagement, Mondelez (Kraft)
Jonathan Anastas – VP-Global Brand Marketing, Head of Digital & Social Media, Activision
Saul Betmead – Chief Strategy Officer, EMEA, Young & Rubicam Group
Today’s digital consumer is becoming increasingly more difficult to understand, recognize, and reach. Let’s be honest – it is difficult to recognize and reach consumers online – let alone across several devices. Now with consumers adopting and using a multitiude of devices, the crisis of audience recognition is more complex and costly than ever. Hear from these industry leaders on what they are doing to manage this issue – from basic audience recognition to better segmentation and targeting and improved analytics – all with respect for privacy and choice.
James Lamberti (MODERATOR) – VP and General Manager, AdTruth
John Najarian – EVP and GM Digital Media and Business Development, E! Networks
John Montgomery – COO, GroupM Interaction
Andrea Wolinetz – Managing Director Connected Platforms, PhD
Ritu Trivedi – Managing Director, Digital Marketplace, MediaVest USA
Grab a delicious meal and take the time to meet some of the top mobile and advertising leaders from around the world.
Who needs TV when you have a world of entertainment in your pocket? We’ve figured out how to get people to watch TV on their phones; now learn how to make mobile video ads that will captivate audiences.
Ali Rana (MODERATOR) – Group SVP-Emerging Media, Millward Brown Digital
John Baker – President, dotJWT
Doug Livingston – Global Chief Digital Officer, mcgarrybowen
Zaid Al-Zaidy – Chief Executive Officer, McCann London
Derek Thompson – Global Head of Mobile, Starcom MediaVest Group
Do you have the magic touch to make your multiscreen campaign pop? Hear how these experts have mastered the right formula of media and creative.
Shelly Palmer (MODERATOR) – Host of Fox TVs “Shelly Palmer Digital Living”
Adam Shlachter – Head of Media Activation, NA, DigitasLBi
Jide Sobo – Head of Mobile, MEC UK
Bethany Mach – SVP & Global Digital Director, Starcom MediaVest