MOBILE MEDIA UPFRONT 2014
WHERE ADVERTISING MEETS INNOVATION
Grab some coffee and fuel up on carbs for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into. Extra points if you snap a selfie with Paran.
Paran Johar – CEO and Founder, Mobile Media Summit
What’s the secret sauce to keeping your brand fresh and evolving while engaging a dedicated fan base of millions? Find out from Frank Cooper III, Pepsi’s Global CMO-Consumer Engagement. Not only is Frank a renowned brand-building expert and advertising legend, he has led the transformation of the company’s marketing model, developing creative ideas for the 186 markets in the PepsiCo system.
Frank Cooper III (KEYNOTE SPEAKER) – Global CMO-Consumer Engagement, Pepsi
Jennifer Rooney (MODERATOR) – Editor of the CMO Network, Forbes
What are CMOs looking for in mobile? What are the emerging trends for 2015 and beyond? Find out from this group of advertising top brass.
Mike Owen (MODERATOR) – CRO, AdColony
Richard Ting – EVP, Global Executive Creative Director, R/GA
Liz Ross – President, BPN
David Cohen – Chief Investment Officer, Universal McCann
Matt Carrasco – Senior Vice President, Digital Media Investments, Orion Capital
What’s hot and what’s not in mobile? Learn from one of the top media companies in the world.
Josh Sitzer (MODERATOR) – Director of Marketing and Sales, Pinsight Media+, Sprint
Michael Kaushansky – EVP, Chief Analytics Officer, Havas Media
Phuc Troung – Managing Director, North America, Mobext, part of Havas Media Group
Armin Molavi – SVP Strategy, Havas Media
David Rosenbaum – EVP Group Account Director, Havas Media
Native isn’t just a buzzword anymore. Every publisher is going native, but not everyone has the right formula. Learn how you can create ads that seamlessly integrate into content.
Patrick Albano (MODERATOR) – VP Sales, Mobile Social and Innovation, Yahoo!
Jeff Malmad – Managing Director of Mobile, Mindshare
Bottoms up! Join Emma Medina, a beverage-marketing veteran, to hear how Remy Cointreau has made a big splash in the liquor category with a celebrity-endorsement plan and consumer-experiential program that drive brand differentiation and engagement.
Emma Medina (SPEAKER) – Vice President, Marketing, Rémy Cointreau USA
John Trimble (MODERATOR) – CRO, Pandora
Yes we live in a mobile world, but how do we bridge the gap between the real and mobile worlds? Derek and Duncan will tell you how, the when and the where to get it right.
Duncan McCall (MODERATOR) – CEO, PlaceIQ
Derek Thompson – SVP Global Managing Director, Mobility Practice, Starcom MediaVest
Get a 360-degree view of what consumers want in mobile from one of the world’s biggest ad-holding companies.
Scott Swanson (MODERATOR) – President of Global Advertiser Services, Opera Mediaworks
Jason Newport – SVP & Head of Mobile Strategy, Carat
Lee Maicon – SVP, Insights & Strategy, 360i
Laura Henderson – Associate Director, US Media & Communications, Mondelez International
Jeff Tan – Director, Digital Strategy, Vizeum Americas
How does E*Trade capture attention across screens? Find out from Rich Muhlstock, who oversees media, branding and advertising at the financial leader. With 20 years of experience at companies such as American Express, Dow Jones and Taxi you won’t want to miss what Rich has to share.
Rich Muhlstock (SPEAKER) – SVP of Branding and Acquisition, E*TRADE Financial Corporation
Eric Bader (MODERATOR) – Chief Marketing Officer, RadiumOne
Brands count on mobile to reach consumers where they are in the real world. But are mobile users where we think they are? Alex Richter, Interactive leader for Camelot, develops strategies for major mobile players such as Southwest Airlines, Intuit, Belk, Golfsmith and AMC Theatres. Join us for new, revealing insights into the state of location and mobile!
Alex Richter (SPEAKER) – EVP Interactive, Camelot Communications
Eli Portnoy (MODERATOR) – Founder & GM, Thinknear
Join us as industry veterans share insights into trends in cutting edge mobile audience targeting and how close we are to successfully identifying the ideal brand advertiser audiences on mobile with bonafide in-market purchase intent.
Chris Heine (MODERATOR) – Digital Editor, Adweek
Mat Harris – Head of Ad Products, Tapjoy
Sasha Norkin – VP Marketing, Barnes & Noble NOOK
Adam Shlachter – Head of Media Activation, NA, DigitasLBi
Gabriel Cheng – VP, Mobile Strategy and Solutions, M&C Saatchi Mobile
As the number of screens we interact with multiplies, our attention span starts to dwindle. Find out how the multiscreen masters on this panel create campaigns that engage across every device.
Craig Cardon (MODERATOR) – Co-Chair Privacy and Data Security Group, Sheppard Mullin
Brian Leder – Managing Partner, Digital Director, MetaVision Media
Colleen Whitney – SVP Media Director, Digitas
Matt Tengler – VP of Product, Millennial Media
Will Phung – Media Director, M&C Saatchi Mobile
Take a break to meet old friends and make new ones
What’s in the mobile media forecast? This panel will gauge the temperature of the marketing landscape and tell you how to prepare for the future of advertising.
Eric Hadley (MODERATOR) – SVP Sales Strategy & Marketing, The Weather Channel
Craig Atkinson – Chief Operating and Digital Officer, PHD Network
Simon Bond – Global CMO, BBDO
Ben Winkler – Chief Digital Officer, OMD
Stuart Sproule – President, TBWA Digital Arts Network
What’s to come in the media world in 2015? Who better to tell you than leading executives from one of the world’s largest holding companies.
Chad Hickey (MODERATOR) – VP of Sales, xAd
Sean Muzzy – CEO, NEO@Ogilvy
Michael Lieberman – Co-President, Joule
Ben Phillips – Global Head of Mobile, Mediacom
Brandon Berger – Chief Digital Officer, Worldwide, Ogilvy & Mather
Under the leadership of Babs Rangaiah, Unilever has been recognized as one of the most innovative companies in its use of media. Hear how Babs, an Ad Age Media Maven, OMMA Media All-Star and Internationalist Marketer of the Year, has led the CPG giant to its own awards victory, including being named “Digital Marketer of the Year” twice by Advertising Age and a CPG marketer of the Year by MediaPost.
Babs Rangaiah (SPEAKER) – Vice President, Global Media Innovation & Ventures, Unilever
James Smith (MODERATOR) – CRO, Verve
In the age of audience buying how do you balance making a connection with your audience with integrated and premium content vs. commodity buying through programmatic platforms. Hear from the top leaders from Publicis agencies on how they walk the fine line for their brands in mobile media.
John Najarian (MODERATOR) – EVP and GM, Digital Media and Business Development, E! Networks
Ritu Trivedi – SVP-Director of Digital Strategy & Partnerships, MediaVest USA
Scott Marsden – SVP, Media, Digitas
Amanda Richman – President, Starcom USA
Chia Chen – SVP Mobile Practice Lead, Digitas
Consumer demand and adoption of mobile has reached a tipping point, and mobile ad technology is aggressively evolving to empower marketers with innovative solutions to effectively engage consumers on across devices at the right marketable moment. Marrying consumers’ digital & physical behavioral data opens the door for leveraging multiple data sources to best target, engage and achieve significant ROI with mobile ad campaigns. Come learn from the mobile influencers about what’s working and what’s next as mobile data and audience intelligence empower marketers with the knowledge and measurement tools to understand consumer behavior across media platforms.
Stephanie Vandenberg (MODERATOR) – VP Sales, Jiwire
Jon Hook – Head of Mobile, Mediacom
Andrew Hoffman – Associate Director, Mobile Media, Mobext
Jeremy Lockhorn – VP, Emerging Media, Razorfish
Danna Brokaw – Marketing Manager, Microsoft Stores
The majority of apps downloaded by consumers never get a second look. This panel will tell you how not to let your app let get left behind.
Spencer Scott (MODERATOR) – SVP of Field Operations, Fiksu
Jonathan Anastas – VP Global Brand Marketing, Head of Digital & Social Media, Activision
Stuart Meyler – Principal, Beeby Clark+Meyler
Lewis Goldman – VP, Product and Marketing, US Direct, MetLife
Ian Beacraft – Manager, New and Emerging Technologies, Leo Burnett
Are media buyers on their way to extinction? Learn the ABCs of RTB and programmatic buying, and why you needn’t fear it.
Teri Gallo (MODERATOR) – General Manager, East Coast, OpenX
Kimberley Bekhor – Associate Director, Ansible
Taylor Childs – Senior Account Manager, Amnet Aegis Trading Desk
Elizabeth Elliott – Associate Director, Starcom MediaVest
The mobile screen has provided brands with an unmatched opportunity to reach and engage with consumers on a personal level. Learn how to create brand experiences that stand out and make an impact in today’s mobile world.
Sal Candela (MODERATOR) – VP, Mobile Strategic Sales, Undertone
Andrea Wolinetz – Managing Director, Connected Platforms, PHD Network
Eric Korsh – SVP, Brand Social & Content, DigitasLBi
Amanda Zaky – Manager of Interactive, Mars Chocolate N.A.
Danny Englander – Mobile Marketing Manager, Mobext
Don’t let a smaller screen shrink the limits of your imagination. See why mobile provides a world of creative possibility that can go above and beyond its media predecessors.
Harry Kargman (MODERATOR) – Founder & CEO, Kargo
Mark Jackson – Chief Technology Catalyst EMEA, McCann Worldgroup
Eric Weisberg – Executive Creative Director, JWT New York
Glen Sheehan – SVP, Group Creative Director, Digital, GSD&M
Gregg Colvin – COO, Universal McCann
Forget what you think you know about mobile creative, and get a glimpse of the novel ways smart marketers are engaging users on tablets, smartphones and beyond.
Larry Griffiths (MODERATOR) – SVP, Shoutz
Jori Ford – Director, Paid, Owned & Earned Media, Rosetta
David Smith – CEO and Founder, Mediasmith
Raymonde Green – VP, Director of Media Activations and Partnerships, DigitasLBi
Michoel Ogince – Director, Platform & Product Strategy, Big Fuel
Empowering People with Automated Advertising
What if buying advertising across different channels was as easy as booking a flight online, and as instinctive as updating your social media profiles? The explosion of mobile users represents an enormous opportunity for buyers and sellers alike but the execution and management of cross-screen advertising campaigns is often complex and challenging. Josh and Megan discuss the role automation plays in executing campaigns in ways that are as easy as updating your social status.
Megan Pagliuca (SPEAKER) – General Manager & Vice President of Display Media, Merkle
Josh Wexler (MODERATOR) – GM, Buyer Cloud, Rubicon Project
Who’s who on a mobile device? Get the knowledge you need to effectively retarget users and close the gaps in cross-screen consumption.
Rich Johnson (MODERATOR) – Head of Sales, NA, Drawbridge, Inc.
Brian Decker – Client and Social Action Leadership, Managing Director, Mindshare
Jackie Mockridge – Vice President, Director of Strategy & Analysis, DigitasLBi
Rachel Pasqua – Senior Partner, Mobile Practice Lead, MEC
Donald Williams – Chief Digital Officer, Horizon Media
Consumers can no longer be found in one place. Now, we have the opportunity to market to an audience that is always on, connected and moving. Learn how to do it right.
Frederick Stallings (MODERATOR) – Senior Director Mobile Product Strategy, Collective
Jesse Missad – Director, Connected Platforms: Mobility & Device, PHD Network NY
Yale Cohen – SVP, Activation Standards, Zenith Media
Melissa Grady – VP of eBusiness, MetLife
Keith Soljacich – Associate Director, Digital Studio, Digitas
In the mobile advertising landscape, the opportunity to finally leverage the mobile platform is at a tipping point and maturing quickly. This panel will take a look at how programmatic advertising fits into the mobile mix, debunking previous misnomers and showcasing why now is the time to get with the programmatic.
Anna Bager (MODERATOR) – VP and General Manager, IAB Mobile
Jon Mansell – Director, Marketplace Development, Magna Global
Michael Lum – Head of Programmatic, Amobee
Erin Matts – CMO, Annalect Group
Are your cookies synced? Don’t miss out on retargeting those important customers. Make sure your DSP can identify the users its looking for.
Jim Caruso (MODERATOR) – VP of Product Strategy, Varick
Jason Grout – Product Manager, Xaxis
Elizabeth Alcott – Account Director, Isobar
Danielle von Scheiner – Director Emerging Media & Social Strategy, Saatchi & Saatchi New York
Adam Gitlin – Global Managing Director, Data Group, Annalect
In an evolving audience driven world, how do we leverage premium content to maximize user engagement. Hear from this panel of advertising experts on what works, what doesn’t and how to make the juice worth the squeeze.
Christy Tanner (MODERATOR) – Senior Vice President and General Manager, CBS Interactive Media Group
Amanda Taubman – Account Director, Joule East Coast
Jenn Cox – Director and Lead, Starcom Mobility Center of Excellence
Charlie Fiordalis – Managing Director and Head of Digital, Media Storm
Matthew Shaw (MODERATOR) – Chief Revenue Officer, Airpush
Tom Cramer – Digital Business and Strategy, Razorfish
Michael Liu – Supervisor, Mobile Strategy, Carat
Time to grab a drink and discuss the day’s events!Will Lee (MODERATOR) – VP, Digital Content & Programming, The Hollywood Reporter