Mobile Media Summit

Agenda

At Mobile Media Summit San Francisco: “Apps and Ads,” agenda content will revolve around apps and how they are becoming increasingly important and effective advertising tools. We will discuss the dos and don’ts of app marketing, as well as the most important issues facing the wider world of mobile, from the location vs. privacy debate to the impact of RTB and programmatic.

agenda2-180x140
8:00 – 9:00am
Networking Breakfast

Meet and greet fellow attendees and get yourself ready for a jam-packed day.

agenda11-180x140
9:00 – 9:05am
Welcome and Opening Remarks

Dear Mobile Media Summit attendees,

I’m so excited that you’ve decided to join us at the second-annual Mobile Media Summit San Francisco: Apps and Ads. As always, we have a fantastic lineup of speakers that is sure to engage in thought-provoking discussions and teach us all something new.

I look forward to seeing all of you!

Paran Johar – CEO and Founder of the Mobile Media Summit

mms

9:10 – 9:40am
Morning Keynote: Sean Muzzy, CEO, Neo@Ogilvy

As the CEO of Neo@Ogilvy, Sean Muzzy helps marketers navigate through an increasingly complex digital ecosystem. Hear how he drives creative, marketing and media teams to develop strategies that activate brands and deliver business results.

Moderator – Cotton Delo, San Francisco Bureau Chief, Ad Age

ogilvyadage

  9:45 – 10:15am
Apps in the Mix

Hear from our panel of agency gurus on how to achieve “app enlightenment” and seamlessly integrate apps into your marketing plan.

Moderator – Peter Dille, CMO, Tapjoy

Mike Parker - Chief Digital Officer, McCann Erickson

Erin Simino – SVP-Director of Mobility, SMG

Stuart Meyler - Principal, Beeby Clark+Meyler

tapjoymcannbc+m

10:20 – 10:50
Location Marketing in a Mobile World

Location technology has provided a world of sales possibilities to marketers, but they must be careful to keep messages relevant and encourage, not annoy, consumers. Hear directly from the experts on what to do and what to avoid.

Moderator - Stephanie Sollers, Director of Sales, xAd

Eric Perko - VP Director of Media, DigitasLBi

Sarah Bachman - Director of Mobile Strategy, Horizon Media

Anant Sanchetee – Partner, Strategy, Universal McCann

Jesse Wolfersberger – Director of Consumer Insights, GroupM Next

xad digitaslbi  horizon-mediauniversalmcann   groupm

10:55 – 11:25
The Keys to Mobile Engagement

With mobile being the most personal medium on the planet, with remarkable levels of engagement, too many brands are under-achieving. Let the experts teach you how to employ unique properties and precision targeting to up your game.

Moderator Evan Conway, VP Monetization & Strategy, Pinsight Media+

Guillaume Lelait - North America VP, Fetch

Glen Sheehan – SVP-Group Creative Director, Digital, GSD&M

Jeremy Lockhorn – VP, Emerging Media, Razorfish

pinsight fetch gsdm  razorfish

11:30 – 12:00
An Industry First: TV Data Helps Close the Loop in Mobile Like Never Before

Imagine what you could learn about a consumer if you were able to connect her TV viewing habits with where she goes in the real world? With ground-breaking industry partnerships emerging in recent months, that is now a reality. Learn firsthand how brands are bridging television and mobile to garner previously unavailable, multi-dimensional insights about their consumers.

Moderator - Drew Breunig, VP of Strategy, PlaceIQ

Rebecca Hawkins – Director of Mobile Strategy, 4D

placeiq

12:05 – 12:35
Masters of the Multiscreen World

In an ever-fragmented media world, understanding the difference between screens is critical. Hear from these industry leaders on what they are doing to lead the charge.

Moderator - Karsten Weide, Program VP Digital Media, IDC

Mike Harris – CEO, DDB California

Irfan Kamal – SVP, Global Head-Social Data Products and Partners, Ogilvy

Adam Soroca – SVP, Global Product & Operations, Millennial Media

ddb ogilvyidcmillenial

agenda41-180x140
12:40 – 1:30
Networking Lunch

Grab a delicious meal and take the time to make some new connections.

1:35 – 2:05
Programmatic and RTB Buying: The Machines Are Taking Over

 

How to integrate your DPS with your SSP and make life that much easier

Moderator – Jeremy Woodlee, Head of Sales, DoubleClick Media Platforms, Google

Jacob Riskin - CTO, Ansible

Gregg Colvin - Chief Operating Officer, Universal McCann

Scott Symonds – Managing Director Media, AKQA

ansible  universalmcann    google  akqa

2:10 – 2:40
Creative Innovation: Making Mobile Sexy

Hear from this all-star lineup on how mobile creative is the new king of Cannes.

Moderator – Sky Holden, SVP Brand Sales, AdColony

Winston Binch – Partner and Chief Digital Officer, Deutsch LA

Sarah Potemkin – SVP, Partner, Digital Strategy, UM

Kalle Hellzen – Chief Digital and Creative Officer, Goodby Silverstein & Partners

Dan Buczaczer – EVP, Creative Partnerships, VivaKi

adcolony  deutsch  goodby umvivaki

2:45 – 3:15
Mobile ROI Measurement Gets Real

A wave of new solutions is helping marketers finally connect the dots between their mobile campaigns and real ROI. Hear from the experts on what’s working and what is still needed for success. Explore what else will be possible as mobile’s pace of innovation accelerates in the coming year.

Moderator – Greg Sterling, Senior Analyst, Internet2Go, Opus Research

Greg Crockart -  Co-President, Joule

Nick Fairbairn – Group Media Director, Swirl

Chia Chen - SVP Mobile Practice Lead, DigitasLBi

David Staas - President, JiWire

umdigitaslbijiwirejoule swirl

3:20 – 3:50
The Brands Have Spoken: Mobile Is NOW

Many brands talk about doing mobile, but talk is cheap. Intel and Nestle are taking action and doubling down on mobile.

Moderator – Anna Bager, VP General Manager, IAB Mobile

David Veneski – U.S. Media Director, Intel Corp.

Meghaan Blauvelt - Interactive Strategist, Nestle US

nestle inteliab

3:55 – 4:25
Redefining User Engagement

Moderator – Larry Griffiths, SVP, Shoutz

Jeff Malmad – Managing Director of Mobile, Mindshare

Frank Lipari – Creative Lead Director, Fetch

Dave Martin – SVP Media Services, Ignited

Vanessa Newkirk – SVP Digital Director, MediaVest Worldwide

mediavestshoutz fetch ignitedmindshare

4:30 – 5:00
Privacy vs. Relevancy: How to Get Both

While the latest innovations in mobile have enabled more relevant marketing by tuning into consumer behavior and location, there’s a fine line between knowing what consumers want and making them feel watched. Learn how to stay on the right side of that line and make your marketing personal, relevant and enjoyable.

Moderator – Brian Anderson, Media,Technology & Intellectual Property Partner, Sheppard Mullin

Colleen Whitney – SVP Media, DigitasLBi

David Smith – CEO, Mediasmith

Gabriel Cheng – Director of Strategy, M&C Saatchi Mobile

digitaslbimediasmithgroupm  m&csaatchi

5:05 – 5:35
Afternoon Keynote: A Look Inside Intel

In a crowded marketplace, Intel is always top of mind when it comes to cutting-edge innovation. Find out what it takes to capture consumers’ attention and make them fans for life.

Keynote Speaker: Rebecca Brown, Global Director of Media, Intel

Moderator - Tim Peterson, Digital & Tech Reporter, Advertising Age

 inteladage

agenda5-180x140
5:35
Cocktails

Now that you’re an expert in all things mobile, enjoy the time to mingle with friends new and old.

Sponsored by BlueKai

bluekai

Apps and Ads – “How top brands, agencies, publishers and developers are using apps to promote their brands and make real money.”

The Mobile Media Summit comes to San Francisco to kick 2014 off with a bang. The theme for this show is all about “Apps and Ads.” Summit content will address how top brands and agencies are leveraging apps as part of their marketing strategies, and how top app developers are gaining distribution of their apps and making money in the hot mobile media landscape.

Upcoming Event

Mobile Media Summit Los Angeles
April 1st, 2014
Los Angeles, CA • SLS Hotel • MAP

Register Now

Brands, Agencies & Press can
Request an invite